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Sol Phenduka: A masterclass in content creation and monetisation

07 October 2024 | Story Teboho Mositi | Photo Yonela Vimba

Campus buzz: The University of the Free State Qwaqwa Campus was recently abuzz with excitement as it hosted the renowned speaker and podcaster, Sol Phenduka. The event – a public lecture followed by a live podcast session – offered students a unique opportunity to learn from one of the industry's most influential figures.

A Journey of words and wisdom: Phenduka, known for his engaging podcasting style and insightful commentary, shared his personal journey and professional experiences with the captivated audience. He stressed the importance of passion, perseverance, and authenticity in building a successful career.

From library to microphone: "I believe a lot of things in life happen for a purpose," Phenduka reflected. His journey began as a curious child fascinated by words and language. From exploring the library to tuning into radio shows, his love for storytelling and communication blossomed.

Navigating challenges and triumphs: Phenduka candidly discussed the challenges he faced during his university years and early career. He encouraged students to pursue their passions, regardless of societal expectations. His story served as a reminder that even the most successful individuals have faced setbacks.

The rise of social media influencers: Addressing the growing trend of social media influencers taking on roles in traditional media, Phenduka offered a thought-provoking perspective. He argued that while social media can be a powerful platform, it is essential to have the necessary skills and experience to succeed in more established fields such as radio and television.

Overcoming adversity: Phenduka's journey has not been without its challenges. He shared his experiences with unemployment and the mental health struggles that can accompany such setbacks. However, he emphasised the importance of resilience and finding new opportunities.

Student engagement and inspiration: The event was a resounding success, inspiring students to pursue their dreams and explore the possibilities of a career in media and content creation. The Division of Student Affairs team played a crucial role in organising the event, providing a platform for students to connect with influential figures.

Phenduka's visit to the University of the Free State Qwaqwa Campus was a memorable experience for all who attended. His insights into content creation, monetisation, and personal growth resonated with students and left a lasting impression. As the campus continues to foster a culture of innovation and inspiration, events such as these play a vital role in shaping the future of its students.

News Archive

UFS Music rises to academic prominence

2007-10-18

From the left are: Ronella Jansen van Rensburg, Hanna van Schalkwyk, Elene Coetzer en Lizabé Lambrechts

Four postgraduate students gave prominence to the Music Department of the University of the Free State by having four academic articles published by accredited journals, and a fifth published in an international online journal.

It is the first time that a tertiary music institution in South Africa has had so many postgraduate studies published in one year, says Prof Martina Viljoen.

The students who worked under Prof Viljoen's supervision are Hanna van Schalkwyk, senior lecturer in singing at UFS; Ronella Jansen van Rensburg, part-time music lecturer and founder of the Sentraal-Kultuurakademie (Central Culture Academy); Elene Coetzer, also a part-time lecturer and involved in the Mangaung String Project; and Lizabé Lambrechts, who is still studying full-time.

Hanna and Ronella attained their master's degrees and Lizabé honours.

Hanna's research on the unique and at times unorthodox philosophy in singing and method of the pedagogue in singing Sarie Lamprecht (1923-2005) is published in the Tydskrif vir Geesteswetenskappe (Journal for the Humanities).

The study documents interviews held with Lamprecht over more than two years as well as conversations with her most prominent students.

Ronella's study on the relationship between emotional intelligence and musical performance anxiety is divided into two successive articles in the journal Musicus.

Dr Adelene Grobler, Epog director at UFS, was Ronella's co-supervisor.

Elene conducted a qualitative investigation into the Mangaung String Programme in which the social value of this teaching programme is emphasised.

She documented the responses of learners, parents and teachers who are involved in the project. Her article is published in the Journal of the Musical Arts in Africa.

Lizebé reached out to pop culture for her research and wrote about no less a person than the controversial shock-rock-icon Marilyn Manson.

Her study serves as a model analysis for educational work that focuses on popular culture as a didactic instrument.

In this respect Manson's music, which is frequently slated as vulgar or disturbing, is shown as aggressive social comment.

Lizabé's article, which throws light on Manson's bisexual identity, was published as a full-length monograph in the first edition of the overseas online noncejournal.

In 2005 the Department of Music also excelled when it was the first academic music institution in South Africa that published international congress proceedings as a subsidised collection.

The collection contained eminent international authors and was published under the guest editorship of Viljoen.

Die Volksblad – 1.10.07

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