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23 October 2024 | Story André Damons | Photo CTL
Dr Arno van Niekerk
Dr Arno Van Niekerk, Senior Lecturer in the Department Economics and Finance was awarded the UFS 2023 Book Prize award at the UFS Exceptional Academic Achievers Awards.

The University of the Free State (UFS) celebrated its researchers, academics and academic support staff at the inaugural UFS Exceptional Academic Achievers Awards with Prof Hendrik Swart, Dr Arno van Niekerk and Jana Lamprecht walking away with the Prestige Academic Achievers Awards.

Exceptional Academic Achievers Awards bring together the annual Learning and Teaching Awards (hosted by CTL), as well as the Research Awards hosted in 2023 by the office of the Deputy Vice-Chancellor: Research and Internationalisation. This award function aims to recognise exceptional academic achievements in the area of learning and teaching, as well as research – breaking down silos within the academic space.

Prof Swart, Senior Professor in the Department of Physics and the SARChI Research Chair: Solid-state Luminescent and Advanced Materials, won the Exceptional Established Achievers’ Award which comes with R30 000 in prize money. Dr Van Niekerk, Senior Lecturer in the Department Economics and Finance was awarded the UFS 2023 Book Prize award for his book The Inclusive Economy: Criteria, Principles and Ubuntu, winning R25 000, while Lamprecht, Senior Lecturer in the School of Accountancy, walked away with the Vice-Chancellor’s Awards in Learning and Teaching.

In her welcoming address, Prof Anthea Rhoda, Acting Vice-Chancellor and Principal of the UFS, said the purpose of the ceremony is to recognise those scholars at the UFS who are doing outstanding work in research and in teaching and learning in their respective disciplines. She said what is especially exciting about awards is the recognition of both research and teaching excellence as these two pillars of academia are often viewed separately but at the UFS it is understood that they are deeply interconnected.

“Each one of the nominees and winners is making a significant impact in their fields of research and in teaching and learning at the UFS and in doing so, are raising the excellence profile of the UFS and driving our aspirations to be a student-centred, research-led university, as outlined in Vision 130,” Prof Rhoda said.

Prof Vasu Reddy, Deputy Vice-Chancellor: Research and Internationalisation, said: “Quality research is another building block in a university.” He emphasised that the recognition of research excellence is about “asking key questions as to what makes the research by our colleagues unique, what makes it novel, how does it build on past and current knowledge, but perhaps more important, how does it shift the knowledge base to move us to innovation and impact?”

Freedom to be creative and innovative

Lamprecht, who received a special recognition for being a National University Teaching Awards (NUTA) nominee, says she feels absolute gratitude for winning this award. “I am grateful that the University of the Free State not only allows me the academic freedom to be creative and innovative in my teaching but that the university also recognises and rewards excellence.”

Last year she won the Innovation in Learning and Teaching Best Conference paper as well as the Innovating my Curriculum through Student Engagement and/or Motivation awards at the UFS Learning and Teaching awards. In 2020, Lamprecht also walked away with awards at the UFS Learning and Teaching awards as well as a Senior Top Achiever: Teaching and Learning Award from the Faculty of Economic and Management Sciences.

According to her, she had to submit a teaching portfolio and was invited to present at the Learning and Teaching conference. However, she did not expect to win the category as the other three colleagues who were also nominated in this category were strong contenders.

“It always feels good when efforts are recognised and rewarded. However, for me, this award is about having a platform to share innovative teaching and learning ideas with fellow lecturers, empowering colleagues to have a positive impact on the academic careers of our students,” says Lamprecht.

Recognition is motivation

Dr Van Niekerk had previously received the Junior Lecturer of the Year award from his faculty (EMS), as well as the Service-Learning award for the engaged scholarship work he does with his students.

According to him, he did not expect to win and was surprised when his name was called as the winner. Says Dr van Niekerk: “I was hoping but I didn’t want to raise my expectations too high. I mean, the UFS has excellent academics in various faculties, so I honestly didn’t expect anything.

“I was so surprised, to be honest. I also felt a deep sense of appreciation for recognising the hard work one puts in in writing a book like that. The many hours of waking up at 3am to do the research for the book now really feels worth it.”

Dr Van Niekerk says recognition has a special effect on you and motivates you in a surprising way. Academics, he says, do not do research and teaching for the awards, so when they come by, it gives you a warm feeling.

“Lecturers really put in a lot of effort, which isn’t often seen or recognised because we have to balance so many responsibilities – and the expectations keep rising. I have to admit, we do feel under constant pressure, which I don’t think is ideal. I decided to write the book out of passion to contribute towards real economic change. Now that it’s recognised, it confirms to me once again that people flourish when they live out their passion, not when they’re under pressure.”

According to Prof Swart, it is always a great honour to be recognised for the work he has done in the past.

“I knew I had been nominated, but I was not expecting to win. This award is only possible if you have a large team of collaborators all over the world, staff, postgraduate and postdoctoral students that work together, producing world-class research. Although I received the award, I accept it on the team's behalf and thank them for their support over the years,” says Prof Swart.

Research and teaching and learning valued, supported, and celebrated

Prof Rhoda commended the award-winning researchers and said their perseverance, curiosity, and hard work have led to remarkable contributions. She said they remind us that academic excellence is not just about individual success but about shaping the world for the better.

According to her, research is the bedrock of innovation. It is through research that we challenge boundaries, explore new frontiers, and contribute to the advancement of our society.

“At the UFS, we pride ourselves on fostering an environment where research can thrive – where questions can be asked, hypotheses tested, and knowledge advanced. Tonight, we honour those who have not only asked the important questions but have provided answers that make an impact.

“Our researchers are producing ground-breaking work that addresses some of the most pressing challenges facing our world today – whether in health, science, commerce, the humanities, education, or technology. Your work enriches the intellectual fabric of this institution, and it positions us as a global player in the academic community.”

But research, Prof Rhoda continued, is only one side of the coin. Teaching and learning are equally critical to the mission of this university. It is through innovative and impactful teaching and learning that we prepare the next generation of leaders, innovators, and critical citizens, she said.

“Great teaching inspires; it transforms lives and lays the foundation for future achievements. Tonight, we recognise the outstanding educators who have gone above and beyond in their commitment to teaching and learning. You are the mentors, the guides, and the role models who make a lasting impact on the lives of your students.

“Through your creativity, dedication, and compassion, you help students not only acquire knowledge but also develop the critical thinking and problem-solving skills they need to navigate an ever-changing world. To our award-winning educators, we thank you for your service to the university and to your students.”

Prof Reddy concluded by emphasised a theme of the event stating that “research and teaching are inextricably intertwined and interrelated. Purposeful teaching efforts and investments in good teaching can make us better researchers. The flipside is also true.” He added: “Research results inspire and instil fresh insights into the lecture theatres and laboratories, both scientific and creative.”

Click to view documentClick here to view a complete list of UFS Learning and Teaching Conference winners, and click here to watch the highlight video.

Grey document Interested in finding out who the nominees were? Click here to view the booklet.

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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