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23 October 2024 | Story Lunga Luthuli | Photo Kaleidoscope
EDSA Awards - 2024
At the 2024 EDSA Prestige Awards (from left): Temba Hlasho, Executive Director of Student Affairs; Siphilangenkosi Dlamini, Student of the Year; and Prof Anthea Rhoda, acting Vice-Chancellor and Principal.

The 2024 Executive Director of Student Affairs (EDSA) Prestige Awards, hosted by the University of the Free State (UFS) on 12 October on South Campus, was a celebration of student excellence, leadership and holistic development. The third annual event recognised exceptional achievements across academia, sport, community engagement and innovative activities, aligning with the university’s broader Vision 130 strategy, which emphasises excellence, innovation and social impact.

Prof Anthea Rhoda, Acting Vice-Chancellor and Principal of UFS, highlighted how the awards reflect the university’s commitment to nurturing well-rounded students who are capable of excelling on the global stage. She emphasised that categories like ‘Most Innovative Fundraising Activity,’ ‘Best Undergraduate’ and ‘Best Sportsman’ embody the values of Vision 130.

“The awards encourage students to strive for excellence in several areas of their student experience, similarly to how UFS aspires to achieve excellence in various spheres where it is a role player,” she said.

The decision to host the ceremony on South Campus marked a significant step towards inclusivity across all UFS campuses. Prof Rhoda noted that this choice reiterated UFS’s identity as “one university with three campuses”. She expressed optimism for the future of South Campus, calling it a hub for academic and student activities, and signalling its potential to host even larger events in the future.

Through its Division of Student Affairs, UFS plays a pivotal role in supporting students in both academic and extracurricular pursuits. According to Prof Rhoda, the university has formulated a strategic framework that emphasises student success, well-being and development. She highlighted that students are given ample opportunities to excel, whether through academic support systems or through initiatives like entrepreneurial programmes and sports infrastructure. This well-rounded support system equips UFS students with the tools to compete globally, both academically and in extracurricular endeavours.

Among the many students honoured was Mthi Mthimkhulu, a first-year who is studying towards a Bachelor of Arts degree specialising in Language Practice. The rising 400-metre sprint star participated at the South African Under-23 Championships in Pretoria earlier this year, finishing with a time of 46 seconds, as well as in the African Athletics Championships in Douala, Cameroon, logging a time of 46.50.

On the night of the EDSA Prestige Awards, Mthimkhulu walked away with three gongs: the Club Sports Star of the Year, Kovsie National Sports Representative of the Year, and Sportsman of the Year.

The big winner on the night was Siphilangenkosi Dlamini, who took home the Student of the Year award. Dlamini, a student and research assistant at the Centre for Teaching and Learning, is also the Provincial Chairperson of the BRICS Student Commission in the Free State. Along with being named Student of the Year, he also took home a cash prize of R1 500.

“Winning the Student of the Year award is an incredible honour, both personally and professionally,” Dlamini said. “It represents the culmination of years of dedication to leadership, academic excellence and social impact.”

His leadership extends beyond UFS, with initiatives focused on decolonising education and youth entrepreneurship. Dlamini also leads the Initiative for Creative African Narratives (iCAN) project, which empowers African youth to reclaim their narratives by writing in their own languages. This initiative, which now includes 10 South African languages, exemplifies his dedication to fostering innovation and cultural pride among African youth.

The 2024 EDSA Prestige Awards not only celebrated excellence but also reinforced UFS's dedication to creating a vibrant student life that enhances leadership, personal growth and community engagement, in line with Vision 130.

Click to view documentClick here for the list of all the categories and the winners.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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