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29 October 2024 | Story Jacky Tshokwe | Photo Supplied
RAiN Automate Innovate Challenge 2024
The University of the Free State accounting students rise to the challenge in the RAiN Automate to Innovate Challenge.

The School of Accountancy at the University of the Free State (UFS) is leading a forward-thinking initiative by introducing the RAiN Automate to Innovate Challenge in 2024. This marks the first time that the UFS has run this challenge, and it is already making waves in the accounting education landscape. As one the few Accountancy department in South Africa to host such an event, the UFS is paving the way for technological integration in the academic world, setting the stage for future inter-university competitions.

The RAiN Automate to Innovate Challenge invited second-year BAcc students enrolled in the EIDE2724 module to participate in groups of three to four. Their task was to identify and solve a real-world problem related to either students or business by developing a robotic process automation (RPA) bot using Power Automate.

The challenge followed an exploratory learning approach, empowering students to dive into the world of automation with minimal formal lecturing. This approach develops students’ creativity and problem-solving skills. The students worked hard to master Power Automate and applied their knowledge to build automation bots that successfully solved business and student life problems.

Presentations and the final showdown

After presenting their bots on 10, 11, and 14 October, the top six groups were announced in class, eagerly awaiting the grand finale. The final round took place on 18 October from 12:00 to 14:00, where the top six groups competed head-to-head.

A distinguished panel of judges, consisting of three judges from RAiN Auditors and three from the UFS, evaluated the bots based on creativity, functionality, and potential impact. By the end of the event, the winning groups were announced, and the following prizes were awarded:

  • First place: R1 500 each
  • Second place: R1 200 each
  • Third place: R1 000 each

The prizes were generously sponsored by RAiN Auditors, showcasing their commitment to fostering innovation in education.

Looking ahead

As the first South African university to run this type of challenge, the UFS aims to inspire other institutions across the country to follow suit. The School of Accountancy is eager to expand this competition, with the hope of challenging other universities in 2025 and beyond, creating a platform for students to showcase their technical skills and business acumen in the rapidly evolving field of accounting.

Stay tuned for the impact and future growth of the RAiN Automate to Innovate Challenge, where we continue to push boundaries and prepare the next generation of accountants to excel in a digital world.

For more insight into the competition, check out the video recap [here](insert Vimeo link). Be sure to explore the image gallery, showcasing the incredible work and teamwork of our students.

Check out the video here for more details.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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