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UFS’ Prof Hussein Solomon fosters cross-cultural dialogue in India

04 October 2024 | Story Dr Nitha Ramnath | Photo Supplied

International Young Scholars Conference 2024 — International Young Scholars Conference.

The University of the Free State (UFS) continues to advance its global academic collaborations, as evidenced by the recent keynote address delivered by Prof Hussein Solomon at the prestigious International Young Scholars Conference at Jawaharlal Nehru University on 3 October 2024. In addition to his keynote, Professor Solomon presented a thought-provoking lecture titled "India’s Contribution in Ensuring Africa’s Security" at Jamia Millia Islamia on 4 October 2024, highlighting India’s significant role in the African security landscape.

Throughout his visit to India, Prof Solomon actively participated in multiple conferences at various universities and institutions, reinforcing the importance of academic dialogue between the two regions. His engagements reflect UFS’s unwavering commitment to fostering international knowledge exchange and collaborative partnerships.

A notable outcome of this visit is the pending finalisation of a Memorandum of Understanding (MOU) with Delhi University. This agreement aims to expand the current partnership with Jawaharlal Nehru University from a faculty-level agreement to a comprehensive, institution-wide collaboration across multiple disciplines beyond the humanities. This development will facilitate joint research initiatives, collaborative PhD supervision, and joint funding proposals, marking a significant step forward for both institutions.

Reflecting on the potential of these partnerships, Prof Solomon remarked, “The Indian academic landscape is incredibly dynamic. With India poised to become the world’s largest economy by 2050, strengthening ties with Indian institutions provides the UFS with immense strategic opportunities.”

Prof Solomon’s academic contributions extend beyond administrative agreements. He is co-editing a forthcoming book on BRICS and climate change with Prof Bashabi Gupta from the Department of Geography at Delhi University. This work aligns with the upcoming BRICS Summit in Kazan, Russia, later this month. Moreover, plans are underway for a second volume, as well as a new book focused on feminist decoloniality from African and Asian perspectives, which seeks to amplify marginalised voices in global scholarship.

In line with the UFS’s dedication to expanding its international reach, Prof Solomon continues to build on existing relationships and pursue new collaborations with Indian scholars, particularly within the BRICS and BRICS Plus frameworks. These efforts will enhance academic exchange and research opportunities, further positioning UFS as a key player in global academic discourse.

As UFS broadens its global footprint, such initiatives not only elevate the institution’s reputation but also enrich the academic experiences of its students and researchers, promoting a more interconnected academic landscape.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture

2014-10-31

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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