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11 September 2024
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Story Anthony Mthembu
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Photo Anthony Mthembu and Chelsea Carolus
From the left: Geraldine Lengau, Senior Officer in the Unit for Institutional Change at the UFS; and Oratile Reina, West College Prime.
As part of the initiatives lined up for College Week, the student leaders of West College at the University of the Free State (UFS) hosted a dialogue that primarily focused on discussing social justice as a value of Vision 130. The dialogue was held at Outeniqua Residence on 3 September 2024 and was well attended by students within West College.
According to Oratile Reina, West College Prime, “the motivation for the dialogue was to prepare newly elected leaders and our college community to align their efforts with Vision 130 – a vision that aims to create a more inclusive, equitable, and socially just environment on campus”. As such, she highlights that the dialogue was an opportunity for leaders to discuss practical strategies for implementing these values in their respective spaces, and to encourage those in West College to become better citizens inside and outside the university.
A conversation on social justice
The dialogue was facilitated by Geraldine Lengau, Senior Officer in the Unit for Institutional Change and Social Justice at the UFS. Lengau touched on several aspects pertaining to the topic of discussion. Firstly, she allowed the audience to give their definition of social justice, especially as students within the institution. In addition, she went on to talk to the audience about sexual assault in the context of social justice. In this instance, Lengau gauged whether the students knew which processes to follow in the event of a sexual assault incident, and whether they were acquainted with the UFS Sexual Harassment, Sexual Misconduct, and Sexual Violence Policy. Furthermore, the audience was given the opportunity to outline what social justice looks like to them in the spaces they occupy, including in their respective faculties, the sports they play, and the leadership structures they form part of. “I was encouraged to see that students take their right to a socially just university in very high regard, and that they were willing to break it down from what Vision 130 proposes, in order to align it with their common understanding,” said Lengau.
As the dialogue concluded, the audience signed a pledge committing to uphold the values of Vision 130. According to Reina, “The pledge represents a promise to take concrete steps towards fostering an inclusive and equitable campus culture. By signing the pledge, the leaders are not only agreeing to embody these principles in their leadership roles but are also holding themselves accountable to their peers and the broader university community.”
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
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The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.