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11 September 2024 | Story Anthony Mthembu | Photo Anthony Mthembu and Chelsea Carolus
West College initiative 2024
From the left: Geraldine Lengau, Senior Officer in the Unit for Institutional Change at the UFS; and Oratile Reina, West College Prime.

As part of the initiatives lined up for College Week, the student leaders of West College at the University of the Free State (UFS) hosted a dialogue that primarily focused on discussing social justice as a value of Vision 130. The dialogue was held at Outeniqua Residence on 3 September 2024 and was well attended by students within West College.

According to Oratile Reina, West College Prime, “the motivation for the dialogue was to prepare newly elected leaders and our college community to align their efforts with Vision 130 – a vision that aims to create a more inclusive, equitable, and socially just environment on campus”. As such, she highlights that the dialogue was an opportunity for leaders to discuss practical strategies for implementing these values in their respective spaces, and to encourage those in West College to become better citizens inside and outside the university.

A conversation on social justice

The dialogue was facilitated by Geraldine Lengau, Senior Officer in the Unit for Institutional Change and Social Justice at the UFS. Lengau touched on several aspects pertaining to the topic of discussion. Firstly, she allowed the audience to give their definition of social justice, especially as students within the institution. In addition, she went on to talk to the audience about sexual assault in the context of social justice. In this instance, Lengau gauged whether the students knew which processes to follow in the event of a sexual assault incident, and whether they were acquainted with the UFS Sexual Harassment, Sexual Misconduct, and Sexual Violence Policy. Furthermore, the audience was given the opportunity to outline what social justice looks like to them in the spaces they occupy, including in their respective faculties, the sports they play, and the leadership structures they form part of. “I was encouraged to see that students take their right to a socially just university in very high regard, and that they were willing to break it down from what Vision 130 proposes, in order to align it with their common understanding,” said Lengau.

As the dialogue concluded, the audience signed a pledge committing to uphold the values of Vision 130. According to Reina, “The pledge represents a promise to take concrete steps towards fostering an inclusive and equitable campus culture. By signing the pledge, the leaders are not only agreeing to embody these principles in their leadership roles but are also holding themselves accountable to their peers and the broader university community.” 

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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