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GEADO donates sanitary towels to community development initiative

19 September 2024 | Story Anthony Mthembu | Photo Anthony Mthembu

As part of its ongoing Dignity Kit Awareness Campaign, launched in 2023, the Gender Equality and Anti-Discrimination Office (GEADO) at the University of the Free State (UFS) recently contributed to a community development initiative titled ‘Give a Flower for a Change.’ A batch of sanitary towels was recently officially handed over at the UFS Bloemfontein Campus, facilitated by Geraldine Lengau, Senior Officer in the Unit for Institutional Change and Social Justice.

According to Lengau, GEADO has made several similar donations on campus, benefitting initiatives such as the ‘No Student Hungry’ (NSH) programme, staff members through the Office of Organisational Development and Employee Wellness, as well as student walk-ins, among others. This latest donation extends the reach of the Dignity Kit Campaign beyond the campus community. ‘’This forms part of our mandate to raise awareness, particularly in uplifting the dignity of women. It is essential for the university to provide these dignity kits, as it demonstrates its commitment to addressing gender-based violence, supporting survivors, and promoting awareness,’’ said Lengau. She further emphasised that such donations foster a broader effort by the university to create a culture of respect, empathy, and support for surrounding communities, thus advancing social justice as articulated in the UFS’s Vision 130 strategic plan.

Supporting Give a flower for a Change

The sanitary towels were handed over to Morwesi Malebo, founder of ‘Give a Flower for a Change’. According to Malebo, the initiative works closely with Unity Primary School in Bloemfontein, aiming to uplift the lives of children, particularly those from previously disadvantaged households. ‘’I have heard of instances at the school where some learners resorted to using cloth during their periods because they lacked access to sanitary towels,” Malebo shared. The donation will now help provide the necessary supplies to these children.

The initiative relies heavily on donations, accepting sanitary towels, school shoes, toiletries, and other essential items. Malebo stressed the significant impact of these contributions, noting that the learners are ‘’incredibly grateful, and the positive change in their lives is visible.” Without such resources, learners often feel self-conscious, which affects their performance at school. Collaborations with partners like GEADO, Malebo added, are crucial to the development of communities like hers. Consequently, she hopes to expand the initiative to high schools across Bloemfontein and maintain a strong partnership with GEADO.

News Archive

UFS departments receive recognition for quality work from MACE

2017-12-07

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.

Shared experiences and best practices
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter.

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies.

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures.

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry.

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE.

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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