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19 September 2024 | Story Anthony Mthembu | Photo Anthony Mthembu
GEADO donates sanitary towels to community development initiative 2024
From left to right: Morwesi Malebo, Founder of ‘Give a Flower for a Change’, and Geraldine Lengau, Senior Officer in the Unit for Institutional Change and Social Justice at UFS.

As part of its ongoing Dignity Kit Awareness Campaign, launched in 2023, the Gender Equality and Anti-Discrimination Office (GEADO) at the University of the Free State (UFS) recently contributed to a community development initiative titled ‘Give a Flower for a Change.’ A batch of sanitary towels was recently officially handed over at the UFS Bloemfontein Campus, facilitated by Geraldine Lengau, Senior Officer in the Unit for Institutional Change and Social Justice.

According to Lengau, GEADO has made several similar donations on campus, benefitting initiatives such as the ‘No Student Hungry’ (NSH) programme, staff members through the Office of Organisational Development and Employee Wellness, as well as student walk-ins, among others. This latest donation extends the reach of the Dignity Kit Campaign beyond the campus community. ‘’This forms part of our mandate to raise awareness, particularly in uplifting the dignity of women. It is essential for the university to provide these dignity kits, as it demonstrates its commitment to addressing gender-based violence, supporting survivors, and promoting awareness,’’ said Lengau. She further emphasised that such donations foster a broader effort by the university to create a culture of respect, empathy, and support for surrounding communities, thus advancing social justice as articulated in the UFS’s Vision 130 strategic plan. 

Supporting Give a flower for a Change

The sanitary towels were handed over to Morwesi Malebo, founder of ‘Give a Flower for a Change’. According to Malebo, the initiative works closely with Unity Primary School in Bloemfontein, aiming to uplift the lives of children, particularly those from previously disadvantaged households. ‘’I have heard of instances at the school where some learners resorted to using cloth during their periods because they lacked access to sanitary towels,” Malebo shared. The donation will now help provide the necessary supplies to these children.

The initiative relies heavily on donations, accepting sanitary towels, school shoes, toiletries, and other essential items. Malebo stressed the significant impact of these contributions, noting that the learners are ‘’incredibly grateful, and the positive change in their lives is visible.” Without such resources, learners often feel self-conscious, which affects their performance at school. Collaborations with partners like GEADO, Malebo added, are crucial to the development of communities like hers. Consequently, she hopes to expand the initiative to high schools across Bloemfontein and maintain a strong partnership with GEADO.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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