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25 September 2024
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Story Jacky Tshokwe
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Prof Louise Cilliers, University of the Free State (UFS) research fellow and former head of the Department of Classical Studies.
Prof Louise Cilliers, one of our esteemed research fellows and former head of the Department of Classical Studies, has been awarded the prestigious 2024 UJ Translation Prize. Prof Cilliers received this accolade for her exceptional Afrikaans translation of the renowned Greek poet Konstantinos Kavafis' poetry collection, Van Alexandrië na Ithaka, published by Naledi.
Konstantinos Kavafis (1863-1933) is considered one of the most important literary figures in modern Greek poetry, known for his reflective and often philosophical poems that explore themes of history, identity, and human experience. In Van Alexandrië na Ithaka, Prof Cilliers brings the essence of Kavafis’ work to Afrikaans readers, carefully preserving the poet’s rich symbolism, historical depth, and emotional nuances.
Prof Cilliers has had a distinguished academic career, having served as head of the Department of Classical Studies. Her expertise in classical languages and literature, coupled with her passion for translation, made her an instrumental figure in making classical texts more accessible to a broader audience. This award is not only a testament to her scholarly achievements, but also to her dedication to the cultural and literary enrichment of the Afrikaans language.
The UJ Prize for Translation honours outstanding translations of literary works into any of South Africa’s official languages. Prof Cilliers' recognition continues the department's proud tradition of excellence in classical scholarship and language studies.
We extend our heartfelt congratulations to Prof Cilliers for this remarkable achievement and are excited to celebrate her continued contributions to the field of classical studies and translation.
About the UJ Translation Prize
The University of Johannesburg Translation Prize celebrates the best translations of literary works into any of South Africa’s official languages. It aims to promote high standards of literary translation and showcase the importance of bringing international literary voices into the local context through translation.
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
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The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.