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09 September 2024 | Story Lunga Luthuli | Photo Supplied
2024 - 2025 CSRC elections
The UFS’s recent pioneering of live election results during the 2024/2025 CSRC elections drove unprecedented student engagement.

The University of the Free State (UFS) has proven its commitment to innovation and student engagement with the recent 2024/2025 Campus Student Representative Council (CSRC) elections, which were held online and featured real-time results projection across all three campuses. The elections, held from 20 to 22 August 2024, marked a significant milestone for the institution, setting a precedent in the national higher education landscape.

Dr Grey Magaiza, Chairperson of the UFS Elections Logistics Committee (ELC), provided insight into the planning process that went into making the elections a success: “Planning for an institutional CSRC election is a very demanding process,” he explained. “Multiple stakeholders have to be appraised of the project, as it has multiple implications for the institution. The voting is the last phase in a long list of actions that a capable team must support.”

One of the most notable aspects of this year’s elections was the introduction of real-time results, a first for any institution in South Africa. Despite the challenges that came with being pioneers in this area, the ELC managed to overcome them through rigorous scenario planning and extensive negotiations. “This is a huge milestone, but it did not come without its own challenges,” Dr Magaiza said. “We had to engage in multiple negotiations with numerous process owners. The debates that ensued only sharpened our ability to observe potential blind spots.”

Students embrace live voting

The transition from traditional online voting to a system with live results was met with enthusiasm by the student body. “Students have always been for online elections. The majority of students we talked to loved the live results format,” Dr Magaiza said. The decision to share the live results link with the entire student body, despite initial requests for it to be limited to party agents, was particularly well-received, further enhancing transparency and engagement.

Security and accuracy were also top priorities for the ELC, with advanced IT processes in place to ensure a seamless voting experience. Each student was provided with a unique one-time PIN (OTP) sent to both their UFS email and cellphone, and the system was designed to cater to the specific needs of each campus.

The live results projection, which updated every five minutes, not only drove massive voter turnout across all campuses but also fostered a more dynamic and engaging election atmosphere. “The turnout was massive across all three campuses, surpassing the previous year’s figures,” Dr Magaiza said.

Reflecting on the success of the elections, Dr Magaiza emphasised the importance of collaboration and preparation. He also expressed confidence that the UFS model could serve as an example for other institutions in South Africa. “Live results enhance transparency and acceptance of the election results. As UFS, we have not had a single objection with regards to the first-past-the-post election results,” he concluded.

The 2024/2025 CSRC Elections at the UFS have not only set a new standard within the university, but have also highlighted the potential for innovation in student governance across the country.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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