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Zane Dippenaar
Dr Zané Dippenaar (30) is the youngest PhD graduate in this year’s Business Management class from the University of the Free State.

Zané Dippenaar, a 30-year-old marketing and project manager at a Cape Town-based solar energy company, is the youngest person in this year’s graduating class to earn a Doctor of Philosophy (PhD) in Business Management degree from the University of the Free State this year.  

But despite this achievement, the newly minted Dr Dippenaar says she would not have predicted she would study her way to PhD level. 

“I wasn’t particularly academically driven before tertiary education, but I knew from early on that I wanted to either become a teacher or pursue something in the world of business,” she says. Her natural ability and her family’s encouragement led her to explore entrepreneurship and marketing, which she soon developed a passion for.

 

Overcoming challenges and finding support

Dr Dippenaar’s academic journey was marked by significant challenges, including balancing work and study commitments. However, she credits her supervisors and family for helping her stay motivated. 

Her dissertation, titled ‘Advertising and Brand Loyalty in the South African Solar Industry’, showcases her expertise in marketing and branding.

“There were moments filled with doubt, setbacks, and exhaustion, but I was fortunate to have a strong support system who continuously encouraged me and reminded me of what I was working towards,” she says.

 

Achieving a personal milestone

Dr Dippenaar’s PhD achievement is not only an academic milestone but also a personal triumph. She had set a goal of completing her PhD before turning 30 and achieved it just weeks before her birthday. “That was a personal milestone I had set for myself, and achieving it was incredibly fulfilling,” she says. 

She plans to apply the knowledge she gained in the industry and potentially return to academia. She advises younger students to trust their instincts and start their academic journey without waiting for perfection.

“Don’t wait until you’re ‘ready’ – you never will be. Just start. Surround yourself with people who believe in you, ask for help when you need it, and take it one chapter at a time,” she advises.

 

A role model for others

Dr Dippenaar hopes to inspire others, particularly young women, by showing that success in academia doesn’t follow a one-size-fits-all formula. “I hope my story demonstrates that with the right support, determination, and a willingness to carve your own path, anything is possible.”

The University of the Free State is proud to have played a role in Dippenaar’s academic journey, fostering her growth and expertise in business management. Her achievement is a testament to the institution’s commitment to academic excellence and innovation.

News Archive

UFS staff to present ten papers at two international conferences
2009-06-24

 
Leaving for Greece and Brazil are, from the left, front: Prof. Liezel Lues, Prof. Hendri Kroukamp, Ms Lebohang Mothae, Prof. Moses Sindane; back: Mr Lyndon du Plessis, Prof. Koos Bekker, Mr Nyawo Gumede and Mr Peter Molekane.
Photo: Leonie Bolleurs 


 

Eight staff members from the Department of Public Management at the University of the Free State (UFS) will present ten papers in total at two conferences in July and August this year. They are the International Conference on Interdisciplinary Social Sciences in Athens, Greece and the conference of the International Association of Schools and Institutes of Administration (IASIA) in Rio De Janeiro, Brazil. The papers focus on amongst others the new political leadership in South Africa: Implications for sustainable local governance (by Mr Lyndon du Plessis), Closing the skills gap through research: The role of institutions of higher learning (by Prof. Hendri Kroukamp), and South African municipalities under the administration of the provincial government: Can it promote good local governance and sustainable development by Ms Lebohang Mothae.
 

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