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11 April 2025 | Story Onthatile Tikoe | Photo Onthatile Tikoe
Zane Dippenaar
Dr Zané Dippenaar (30) is the youngest PhD graduate in this year’s Business Management class from the University of the Free State.

Zané Dippenaar, a 30-year-old marketing and project manager at a Cape Town-based solar energy company, is the youngest person in this year’s graduating class to earn a Doctor of Philosophy (PhD) in Business Management degree from the University of the Free State this year.  

But despite this achievement, the newly minted Dr Dippenaar says she would not have predicted she would study her way to PhD level. 

“I wasn’t particularly academically driven before tertiary education, but I knew from early on that I wanted to either become a teacher or pursue something in the world of business,” she says. Her natural ability and her family’s encouragement led her to explore entrepreneurship and marketing, which she soon developed a passion for.

 

Overcoming challenges and finding support

Dr Dippenaar’s academic journey was marked by significant challenges, including balancing work and study commitments. However, she credits her supervisors and family for helping her stay motivated. 

Her dissertation, titled ‘Advertising and Brand Loyalty in the South African Solar Industry’, showcases her expertise in marketing and branding.

“There were moments filled with doubt, setbacks, and exhaustion, but I was fortunate to have a strong support system who continuously encouraged me and reminded me of what I was working towards,” she says.

 

Achieving a personal milestone

Dr Dippenaar’s PhD achievement is not only an academic milestone but also a personal triumph. She had set a goal of completing her PhD before turning 30 and achieved it just weeks before her birthday. “That was a personal milestone I had set for myself, and achieving it was incredibly fulfilling,” she says. 

She plans to apply the knowledge she gained in the industry and potentially return to academia. She advises younger students to trust their instincts and start their academic journey without waiting for perfection.

“Don’t wait until you’re ‘ready’ – you never will be. Just start. Surround yourself with people who believe in you, ask for help when you need it, and take it one chapter at a time,” she advises.

 

A role model for others

Dr Dippenaar hopes to inspire others, particularly young women, by showing that success in academia doesn’t follow a one-size-fits-all formula. “I hope my story demonstrates that with the right support, determination, and a willingness to carve your own path, anything is possible.”

The University of the Free State is proud to have played a role in Dippenaar’s academic journey, fostering her growth and expertise in business management. Her achievement is a testament to the institution’s commitment to academic excellence and innovation.

News Archive

Seminar puts language issues under spotlight
2012-06-29

The South African Languages Bill does not meet the Constitution’s requirements and is not doing much to curb English monolingualism.

This viewpoint of a number of critics was discussed at a language seminar at the University of the Free State (UFS) this week.

The Faculty of the Humanities at the UFS presented the seminar on the Bloemfontein Campus, where interested parties could discuss issues and developments relating to the South African Languages Bill.

The seminar formed part of the combined annual conference of the South African Applied Linguistics Association, the Linguistic Society of Southern Africa and the South African Association for Language Teachers.

At the conference, the rich diversity of language and also the complexity of language in South Africa was recognised.

The latest South African Languages Bill has attracted much interest and varied viewpoints this past year.

One of the most significant - and also the most controversial - suggestion of the present bill is to extend the present bi-language obligation to a four-language obligation, which implies that at least one African language is added to the present formula.

Furthermore, there are other important stipulations regarding the establishment of language units that will have implications for the public service, and specifically, for language practitioners.

Prof. Koos Malan, a Constitutional Law expert from the University of Pretoria, speaking during a discussion session, said: “Language determination in constitutions and language legislation are indications of the official ideology towards dealing with language and cultural diversity in the specific state. The ideology can range from the support of multilingualism – at the one extreme – to the other extreme, where only one language will get preference as the official language.”

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