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Breaking barriers: Zané Dippenaar becomes UFS’s youngest Business Management PhD graduate

11 April 2025 | Story Onthatile Tikoe | Photo Onthatile Tikoe

Zane Dippenaar — Dr Zané Dippenaar (30) is the youngest PhD graduate in this year’s Business Management class from the University of the Free State.

Zané Dippenaar, a 30-year-old marketing and project manager at a Cape Town-based solar energy company, is the youngest person in this year’s graduating class to earn a Doctor of Philosophy (PhD) in Business Management degree from the University of the Free State this year.

But despite this achievement, the newly minted Dr Dippenaar says she would not have predicted she would study her way to PhD level.

“I wasn’t particularly academically driven before tertiary education, but I knew from early on that I wanted to either become a teacher or pursue something in the world of business,” she says. Her natural ability and her family’s encouragement led her to explore entrepreneurship and marketing, which she soon developed a passion for.

Overcoming challenges and finding support

Dr Dippenaar’s academic journey was marked by significant challenges, including balancing work and study commitments. However, she credits her supervisors and family for helping her stay motivated.

Her dissertation, titled ‘Advertising and Brand Loyalty in the South African Solar Industry’, showcases her expertise in marketing and branding.

“There were moments filled with doubt, setbacks, and exhaustion, but I was fortunate to have a strong support system who continuously encouraged me and reminded me of what I was working towards,” she says.

Achieving a personal milestone

Dr Dippenaar’s PhD achievement is not only an academic milestone but also a personal triumph. She had set a goal of completing her PhD before turning 30 and achieved it just weeks before her birthday. “That was a personal milestone I had set for myself, and achieving it was incredibly fulfilling,” she says.

She plans to apply the knowledge she gained in the industry and potentially return to academia. She advises younger students to trust their instincts and start their academic journey without waiting for perfection.

“Don’t wait until you’re ‘ready’ – you never will be. Just start. Surround yourself with people who believe in you, ask for help when you need it, and take it one chapter at a time,” she advises.

A role model for others

Dr Dippenaar hopes to inspire others, particularly young women, by showing that success in academia doesn’t follow a one-size-fits-all formula. “I hope my story demonstrates that with the right support, determination, and a willingness to carve your own path, anything is possible.”

The University of the Free State is proud to have played a role in Dippenaar’s academic journey, fostering her growth and expertise in business management. Her achievement is a testament to the institution’s commitment to academic excellence and innovation.

News Archive

Spotlight on Excellence in Teaching and Learning

2012-11-08

Dr Lynette van der Merwe and Mr Fred Mudanvanhu
Photo: Stephen Collett
08 November 2012

Dr Lynette van der Merwe from the Department of Basic Medical Sciences was announced as the winner of the Vice-Chancellor’s award for Teaching and Learning 2012. This award celebrates the excellent work done by academics in their classrooms. Mr Fred Mudanvanhu from the Computer Science and Informatics Department was named winner of the Excellence in Teaching and Learning award on the Qwaqwa Campus. They received their awards during the first Excellence in Teaching and Learning Week held on the Bloemfontein Campus from 29 October to 1 November 2012.

Hosted by the Centre for Teaching and Learning, the week was a showcase of scholarly teaching in various disciplines and innovation in teaching and learning practice. Some of the top academics at the university exhibited and presented their scholarly contributions in the form of presentations, short videos and electronic posters. This celebration of excellent work done by academics started on 24 October 2012, with the Excellence in Teaching and Learning Day on the Qwaqwa Campus.

Dr Francois Strydom, Director for the Centre for Teaching and Learning, said presentations made during Excellence in Teaching and Learning Week, especially those by the candidates for the Vice-Chancellor’s award for Teaching and Learning, demonstrated cutting edge, reflective scholarship.

He said Dr Van der Merwe’s innovative practises in teaching and learning stem from her Ph.D. research on Generation-Y learners and what their specific preferences are within the context of the Faculty of Health Sciences. “She illustrated how important it is for lecturers to reflect on the characteristics of the students that they are teaching to find the optimal balance between face-to-face interaction and the use of technology to engage the current generation.”

Mr Mudanvanhu was singled out for his research that contrasted the impact of different types of combinations of peer facilitated learning with the technology to improve students’ success.

Speaking at the teaching and learning awards function,Prof.Driekie Hay, Vice Rector:Academics, said the celebration of excellence indicates the pursuit towards developing the next generation of teachers, doctors, architects, scientists and researchers, to name a few. “The graduate that we educate today is the next president, the next Nobel prize winner or your grandchildren’s teacher.”

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