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11 April 2025 | Story Onthatile Tikoe | Photo Onthatile Tikoe
Zane Dippenaar
Dr Zané Dippenaar (30) is the youngest PhD graduate in this year’s Business Management class from the University of the Free State.

Zané Dippenaar, a 30-year-old marketing and project manager at a Cape Town-based solar energy company, is the youngest person in this year’s graduating class to earn a Doctor of Philosophy (PhD) in Business Management degree from the University of the Free State this year.  

But despite this achievement, the newly minted Dr Dippenaar says she would not have predicted she would study her way to PhD level. 

“I wasn’t particularly academically driven before tertiary education, but I knew from early on that I wanted to either become a teacher or pursue something in the world of business,” she says. Her natural ability and her family’s encouragement led her to explore entrepreneurship and marketing, which she soon developed a passion for.

 

Overcoming challenges and finding support

Dr Dippenaar’s academic journey was marked by significant challenges, including balancing work and study commitments. However, she credits her supervisors and family for helping her stay motivated. 

Her dissertation, titled ‘Advertising and Brand Loyalty in the South African Solar Industry’, showcases her expertise in marketing and branding.

“There were moments filled with doubt, setbacks, and exhaustion, but I was fortunate to have a strong support system who continuously encouraged me and reminded me of what I was working towards,” she says.

 

Achieving a personal milestone

Dr Dippenaar’s PhD achievement is not only an academic milestone but also a personal triumph. She had set a goal of completing her PhD before turning 30 and achieved it just weeks before her birthday. “That was a personal milestone I had set for myself, and achieving it was incredibly fulfilling,” she says. 

She plans to apply the knowledge she gained in the industry and potentially return to academia. She advises younger students to trust their instincts and start their academic journey without waiting for perfection.

“Don’t wait until you’re ‘ready’ – you never will be. Just start. Surround yourself with people who believe in you, ask for help when you need it, and take it one chapter at a time,” she advises.

 

A role model for others

Dr Dippenaar hopes to inspire others, particularly young women, by showing that success in academia doesn’t follow a one-size-fits-all formula. “I hope my story demonstrates that with the right support, determination, and a willingness to carve your own path, anything is possible.”

The University of the Free State is proud to have played a role in Dippenaar’s academic journey, fostering her growth and expertise in business management. Her achievement is a testament to the institution’s commitment to academic excellence and innovation.

News Archive

Prof Corli Witthuhn appointed as Vice-Rector: Research
2013-03-18

 

The portfolio of Vice-Rector: Research is new and was created as part of the university's academic project in which the institution aims to increase its research activities and outputs.
Photo: Supplied
12 March 2013

Curriculum Vitae

The Council of the University of the Free State (UFS) approved the appointment of Prof Corli Witthuhn as Vice-Rector: Research, during its meeting on 8 March 2013.

Prof Witthuhn brings with her years of experience in higher education, both in terms of scientific research and serving in senior management positions in university structures.

Prof Witthuhn obtained her PhD in Microbiology at the UFS in 1999. She then joined Stellenbosch University (SU) as a lecturer and served as an academic at the US for 12 years. She was appointed as Vice-Dean in the Faculty of AgriSciences at US until she joined the UFS.

Since August 2011, she has been employed at the UFS as Professor and Vice-Dean in the Faculty of Natural and Agricultural Sciences. She is one of the co-directors of the university's Vice-Chancellor's Prestige Scholars Programme, aiming to identify and develop the careers of young academic scholars at the UFS.

Prof Witthuhn’s research focus is on food microbiology and she is still actively involved in research. She is a NRF C2-rated scientist who has published more than 60 international articles in peer-reviewed journals. She has supervised numerous doctoral and master’s students and acts as reviewer for leading international journals. During her research career, she has been able to negotiate research funding from national and international funders, as well as from industry.

The portfolio of Vice-Rector: Research is new and was created as part of the university's academic project in which the institution aims to increase its research activities and outputs.

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