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11 April 2025 | Story Onthatile Tikoe | Photo Onthatile Tikoe
Zane Dippenaar
Dr Zané Dippenaar (30) is the youngest PhD graduate in this year’s Business Management class from the University of the Free State.

Zané Dippenaar, a 30-year-old marketing and project manager at a Cape Town-based solar energy company, is the youngest person in this year’s graduating class to earn a Doctor of Philosophy (PhD) in Business Management degree from the University of the Free State this year.  

But despite this achievement, the newly minted Dr Dippenaar says she would not have predicted she would study her way to PhD level. 

“I wasn’t particularly academically driven before tertiary education, but I knew from early on that I wanted to either become a teacher or pursue something in the world of business,” she says. Her natural ability and her family’s encouragement led her to explore entrepreneurship and marketing, which she soon developed a passion for.

 

Overcoming challenges and finding support

Dr Dippenaar’s academic journey was marked by significant challenges, including balancing work and study commitments. However, she credits her supervisors and family for helping her stay motivated. 

Her dissertation, titled ‘Advertising and Brand Loyalty in the South African Solar Industry’, showcases her expertise in marketing and branding.

“There were moments filled with doubt, setbacks, and exhaustion, but I was fortunate to have a strong support system who continuously encouraged me and reminded me of what I was working towards,” she says.

 

Achieving a personal milestone

Dr Dippenaar’s PhD achievement is not only an academic milestone but also a personal triumph. She had set a goal of completing her PhD before turning 30 and achieved it just weeks before her birthday. “That was a personal milestone I had set for myself, and achieving it was incredibly fulfilling,” she says. 

She plans to apply the knowledge she gained in the industry and potentially return to academia. She advises younger students to trust their instincts and start their academic journey without waiting for perfection.

“Don’t wait until you’re ‘ready’ – you never will be. Just start. Surround yourself with people who believe in you, ask for help when you need it, and take it one chapter at a time,” she advises.

 

A role model for others

Dr Dippenaar hopes to inspire others, particularly young women, by showing that success in academia doesn’t follow a one-size-fits-all formula. “I hope my story demonstrates that with the right support, determination, and a willingness to carve your own path, anything is possible.”

The University of the Free State is proud to have played a role in Dippenaar’s academic journey, fostering her growth and expertise in business management. Her achievement is a testament to the institution’s commitment to academic excellence and innovation.

News Archive

Miss South Africa is a Kovsie
2014-04-01

 

Twenty-one-year-old Rolene Strauss, a third-year medical student at the University of the Free State (UFS), was crowned as Miss South Africa at a gala event at Sun City the weekend. Rolene was also the favourite on Twitter.

Another Kovsie, Dipalesa Mbolo, honours student in Business Management at the UFS, was also one of the finalists in the Miss South Africa pageant.

In her acceptance speech, Rolene said that she dearly loves South Africa. “This is where I can live, speak, learn and love freely. This is where my dreams come true. I am very proud of our country and shall always have a purpose here,” Rolene said.

Rolene said that Prof Jonathan Jansen, the Vice-Chancellor and Rector of the UFS, is an inspiration to her. “He stands up for what he believes in and enjoys what he is doing. He wants the best for his students and supports them in everything they do,” she said.

The university community is very proud of Rolene, and it is confirmed by Prof Jansen. “I am extremely proud of Rolene Strauss, for she has proved that physical beauty, academic excellence and public duty can come together in one person, and offer a powerful platform for transforming communities in need that would otherwise remain invisible, were it not for such a wonderful young role model,” he said.

On the year which lies ahead, Rolene said: “It will be a year during which I shall give back, say thank you and be a good example of the potential that especially women and South Africans may have in our country.”

 

 

 

 

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