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11 April 2025 | Story Onthatile Tikoe | Photo Onthatile Tikoe
Zane Dippenaar
Dr Zané Dippenaar (30) is the youngest PhD graduate in this year’s Business Management class from the University of the Free State.

Zané Dippenaar, a 30-year-old marketing and project manager at a Cape Town-based solar energy company, is the youngest person in this year’s graduating class to earn a Doctor of Philosophy (PhD) in Business Management degree from the University of the Free State this year.  

But despite this achievement, the newly minted Dr Dippenaar says she would not have predicted she would study her way to PhD level. 

“I wasn’t particularly academically driven before tertiary education, but I knew from early on that I wanted to either become a teacher or pursue something in the world of business,” she says. Her natural ability and her family’s encouragement led her to explore entrepreneurship and marketing, which she soon developed a passion for.

 

Overcoming challenges and finding support

Dr Dippenaar’s academic journey was marked by significant challenges, including balancing work and study commitments. However, she credits her supervisors and family for helping her stay motivated. 

Her dissertation, titled ‘Advertising and Brand Loyalty in the South African Solar Industry’, showcases her expertise in marketing and branding.

“There were moments filled with doubt, setbacks, and exhaustion, but I was fortunate to have a strong support system who continuously encouraged me and reminded me of what I was working towards,” she says.

 

Achieving a personal milestone

Dr Dippenaar’s PhD achievement is not only an academic milestone but also a personal triumph. She had set a goal of completing her PhD before turning 30 and achieved it just weeks before her birthday. “That was a personal milestone I had set for myself, and achieving it was incredibly fulfilling,” she says. 

She plans to apply the knowledge she gained in the industry and potentially return to academia. She advises younger students to trust their instincts and start their academic journey without waiting for perfection.

“Don’t wait until you’re ‘ready’ – you never will be. Just start. Surround yourself with people who believe in you, ask for help when you need it, and take it one chapter at a time,” she advises.

 

A role model for others

Dr Dippenaar hopes to inspire others, particularly young women, by showing that success in academia doesn’t follow a one-size-fits-all formula. “I hope my story demonstrates that with the right support, determination, and a willingness to carve your own path, anything is possible.”

The University of the Free State is proud to have played a role in Dippenaar’s academic journey, fostering her growth and expertise in business management. Her achievement is a testament to the institution’s commitment to academic excellence and innovation.

News Archive

UFS researcher runner-up in 2014 Women in Science Awards
2014-08-18

 

Prof Jeanet Conradie
Photo: Supplied

Prof Jeanet Conradie, professor in the Department of Chemistry at the University of the Free State (UFS), was the runner up in the senior category for Distinguished Women Researchers: Physical and Engineering Science in the Department of Science and Technology’s 2014 Women in Science Awards. With this award, female scientists and researchers are encouraged and rewarded, and also profiled as role models for younger women. 
 
Science and research, by which new concepts are discovered, is her great passion. Due to this keen interest in science, Prof Conradie studied a variety of subjects during her undergraduate years, providing her with a vast knowledge and the necessary background for her current main research interest, which is a combination of various scientific fields. Her PhD in Chemistry, as well as her strong background in Physics, Computer Science, Mathematics and Applied Maths, influenced her choice of research interest and expertise to gradually develop in the direction of computational chemistry, which is a beautiful combination of chemistry and physics. 
 
Today, Prof Conradie’s research expertise is in computational chemistry, using the super computer and appropriate software to simulate, understand and predict the behaviour of atoms and molecules in real life. The use of computational chemistry makes it possible to study chemical reactions and phenomena that are impossible or too dangerous to study experimentally. Her research team also performs experimental work in the laboratory to combine and compare with the computational analysis. Based on the results obtained, new materials with specific properties are developed. 
 
“We are very proud of Prof Conradie. This award is the result of 14 years of hard word, a lot of it after hours. We are fortunate to have someone like you as colleague who puts guidance to students and learners first in research, teaching and community service,” said Prof André Roodt, Head of the Department of Chemistry at the UFS. 
 
Prof Corli Witthuhn, Vice-Rector: Research said: “Prof Conradie serves as a role model for younger academic scholars in higher education through her motivation, productivity and drive. She also serves as an example of how female scientist can reach the top of their profession while juggling both professional and family responsibilities. This is well deserved recognition for her outstanding research achievements”

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