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11 April 2025 | Story Onthatile Tikoe | Photo Onthatile Tikoe
Zane Dippenaar
Dr Zané Dippenaar (30) is the youngest PhD graduate in this year’s Business Management class from the University of the Free State.

Zané Dippenaar, a 30-year-old marketing and project manager at a Cape Town-based solar energy company, is the youngest person in this year’s graduating class to earn a Doctor of Philosophy (PhD) in Business Management degree from the University of the Free State this year.  

But despite this achievement, the newly minted Dr Dippenaar says she would not have predicted she would study her way to PhD level. 

“I wasn’t particularly academically driven before tertiary education, but I knew from early on that I wanted to either become a teacher or pursue something in the world of business,” she says. Her natural ability and her family’s encouragement led her to explore entrepreneurship and marketing, which she soon developed a passion for.

 

Overcoming challenges and finding support

Dr Dippenaar’s academic journey was marked by significant challenges, including balancing work and study commitments. However, she credits her supervisors and family for helping her stay motivated. 

Her dissertation, titled ‘Advertising and Brand Loyalty in the South African Solar Industry’, showcases her expertise in marketing and branding.

“There were moments filled with doubt, setbacks, and exhaustion, but I was fortunate to have a strong support system who continuously encouraged me and reminded me of what I was working towards,” she says.

 

Achieving a personal milestone

Dr Dippenaar’s PhD achievement is not only an academic milestone but also a personal triumph. She had set a goal of completing her PhD before turning 30 and achieved it just weeks before her birthday. “That was a personal milestone I had set for myself, and achieving it was incredibly fulfilling,” she says. 

She plans to apply the knowledge she gained in the industry and potentially return to academia. She advises younger students to trust their instincts and start their academic journey without waiting for perfection.

“Don’t wait until you’re ‘ready’ – you never will be. Just start. Surround yourself with people who believe in you, ask for help when you need it, and take it one chapter at a time,” she advises.

 

A role model for others

Dr Dippenaar hopes to inspire others, particularly young women, by showing that success in academia doesn’t follow a one-size-fits-all formula. “I hope my story demonstrates that with the right support, determination, and a willingness to carve your own path, anything is possible.”

The University of the Free State is proud to have played a role in Dippenaar’s academic journey, fostering her growth and expertise in business management. Her achievement is a testament to the institution’s commitment to academic excellence and innovation.

News Archive

SA-YSSP strengthens academic partnerships between countries
2014-11-17

 

Deputy Minister of Science and Technology, Zanele Magwaza-Msibi
Photo: Stephen Collett

Students from all over the world and all walks of life have come together at the Bloemfontein Campus to take part in the Southern African Young Scientists Summer Programme (SA-YSSP) hosted by our university.

This prestigious academic programme is an annual three-month education, academic training and research capacity development programme. The programme is presented in collaboration with the International Institute for Applied Systems Analysis (IIASA) as well as the National Research Foundation.

Dr Priscilla Mensah, Director of the SA-YSSP, says this programme’s Doctoral candidates are given the opportunity to advance their research under the direct supervision of senior scientists from South Africa and IIASA.

“In line with international trends in doctoral education, the SA-YSSP seeks to advance not only the discipline-specific research skills of the young scientists, but also equip and expose scholars to an array of additional competencies and skills required to be successful in knowledge-driven societies,” Dr Mensah says.

During her keynote address, Deputy Minister of Science and Technology, Zanele Magwaza-Msibi, praised the UFS for hosting this successful programme for the third year. “The success of this programme shows in the increase in applicants internationally but specifically in our SADEC regions.”

She said that solutions to the problems in the world require a wide variety of knowledge and integrated approaches to the unique challenges in different countries.

Deputy Minister Magwaza-Msibi also regards the SA-YSSP as a very successful platform to strengthen partnerships with countries.

 

 

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