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11 April 2025 | Story Onthatile Tikoe | Photo Onthatile Tikoe
Zane Dippenaar
Dr Zané Dippenaar (30) is the youngest PhD graduate in this year’s Business Management class from the University of the Free State.

Zané Dippenaar, a 30-year-old marketing and project manager at a Cape Town-based solar energy company, is the youngest person in this year’s graduating class to earn a Doctor of Philosophy (PhD) in Business Management degree from the University of the Free State this year.  

But despite this achievement, the newly minted Dr Dippenaar says she would not have predicted she would study her way to PhD level. 

“I wasn’t particularly academically driven before tertiary education, but I knew from early on that I wanted to either become a teacher or pursue something in the world of business,” she says. Her natural ability and her family’s encouragement led her to explore entrepreneurship and marketing, which she soon developed a passion for.

 

Overcoming challenges and finding support

Dr Dippenaar’s academic journey was marked by significant challenges, including balancing work and study commitments. However, she credits her supervisors and family for helping her stay motivated. 

Her dissertation, titled ‘Advertising and Brand Loyalty in the South African Solar Industry’, showcases her expertise in marketing and branding.

“There were moments filled with doubt, setbacks, and exhaustion, but I was fortunate to have a strong support system who continuously encouraged me and reminded me of what I was working towards,” she says.

 

Achieving a personal milestone

Dr Dippenaar’s PhD achievement is not only an academic milestone but also a personal triumph. She had set a goal of completing her PhD before turning 30 and achieved it just weeks before her birthday. “That was a personal milestone I had set for myself, and achieving it was incredibly fulfilling,” she says. 

She plans to apply the knowledge she gained in the industry and potentially return to academia. She advises younger students to trust their instincts and start their academic journey without waiting for perfection.

“Don’t wait until you’re ‘ready’ – you never will be. Just start. Surround yourself with people who believe in you, ask for help when you need it, and take it one chapter at a time,” she advises.

 

A role model for others

Dr Dippenaar hopes to inspire others, particularly young women, by showing that success in academia doesn’t follow a one-size-fits-all formula. “I hope my story demonstrates that with the right support, determination, and a willingness to carve your own path, anything is possible.”

The University of the Free State is proud to have played a role in Dippenaar’s academic journey, fostering her growth and expertise in business management. Her achievement is a testament to the institution’s commitment to academic excellence and innovation.

News Archive

PSP produces first Y1-rating in UFS Faculty of Economic and Management Sciences
2015-12-14

Dr Andrew Cohen, a research fellow at the University of the Free State, recently received a distinguished National Research Foundation Y1-rating.
Photo: Sonia Small

The latest success story of the Vice-Chancellor’s Prestige Scholars Programme (PSP) is that the first National Research Foundation (NRF) Y1-rating was awarded recently to a scholar while teaching in the Faculty of Economic and Management Sciences at the University of the Free State (UFS).

Dr Andrew Cohen received this distinguished rating on 10 November 2015. It is awarded to a “young” (younger than 40) scholar five years or less post-PhD, whose curriculum vitae predicts, according to a panel of international and local reviewers, that he is poised to become a leader in his field. Dr Cohen is a research fellow at the UFS.

This rating is a reflection of Dr Cohen’s record over the past eight years, and the scholarly environment he was part of at the UFS under leadership of Prof Ian Phimister. Cohen is currently a research fellow in Prof Phimister’s International Studies Group.  He taught economic history in the Department of Economics until September 2015, when he joined the School of History at the University of Kent.

Dr Cohen’s professional trajectory is emblematic of the visionary approach of the UFS Prestige Scholars Programme (PSP): to support prestige scholars with advanced mentorship, and the creation of a college of peers in order to nurture intellectual breadth and depth to generate knowledge over disciplines.

The PSP was initiated by Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS in 2011.

“Jonathan Jansen’s prestige scholars have become sought after in the academic community at large, as this recent appointment at the University of Kent indicates,” says Professor Neil Roos, co-director of the PSP. “Yet the alumni’s commitment to the programme, the university and their peers continues.”

Cohen is the editor (with Casper Andersen) of the five volume, The Government and Administration of Africa, 1880-1939. Dr Cohen’s next project is forthcoming from I.B. Tauris, The Politics and Economics of Decolonisation: The Failed Experiment of the Central African Federation.

 

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