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Breaking barriers: Zané Dippenaar becomes UFS’s youngest Business Management PhD graduate

11 April 2025 | Story Onthatile Tikoe | Photo Onthatile Tikoe

Zane Dippenaar — Dr Zané Dippenaar (30) is the youngest PhD graduate in this year’s Business Management class from the University of the Free State.

Zané Dippenaar, a 30-year-old marketing and project manager at a Cape Town-based solar energy company, is the youngest person in this year’s graduating class to earn a Doctor of Philosophy (PhD) in Business Management degree from the University of the Free State this year.

But despite this achievement, the newly minted Dr Dippenaar says she would not have predicted she would study her way to PhD level.

“I wasn’t particularly academically driven before tertiary education, but I knew from early on that I wanted to either become a teacher or pursue something in the world of business,” she says. Her natural ability and her family’s encouragement led her to explore entrepreneurship and marketing, which she soon developed a passion for.

Overcoming challenges and finding support

Dr Dippenaar’s academic journey was marked by significant challenges, including balancing work and study commitments. However, she credits her supervisors and family for helping her stay motivated.

Her dissertation, titled ‘Advertising and Brand Loyalty in the South African Solar Industry’, showcases her expertise in marketing and branding.

“There were moments filled with doubt, setbacks, and exhaustion, but I was fortunate to have a strong support system who continuously encouraged me and reminded me of what I was working towards,” she says.

Achieving a personal milestone

Dr Dippenaar’s PhD achievement is not only an academic milestone but also a personal triumph. She had set a goal of completing her PhD before turning 30 and achieved it just weeks before her birthday. “That was a personal milestone I had set for myself, and achieving it was incredibly fulfilling,” she says.

She plans to apply the knowledge she gained in the industry and potentially return to academia. She advises younger students to trust their instincts and start their academic journey without waiting for perfection.

“Don’t wait until you’re ‘ready’ – you never will be. Just start. Surround yourself with people who believe in you, ask for help when you need it, and take it one chapter at a time,” she advises.

A role model for others

Dr Dippenaar hopes to inspire others, particularly young women, by showing that success in academia doesn’t follow a one-size-fits-all formula. “I hope my story demonstrates that with the right support, determination, and a willingness to carve your own path, anything is possible.”

The University of the Free State is proud to have played a role in Dippenaar’s academic journey, fostering her growth and expertise in business management. Her achievement is a testament to the institution’s commitment to academic excellence and innovation.

News Archive

Prof Jonathan Jansen steps down as UFS Vice-Chancellor and Rector

2016-05-16

Statement by Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS (pdf)

Statement by Judge Ian van der Merwe, Chairperson: UFS Council

Prof Jonathan Jansen will step down as Vice-Chancellor and Rector of the University of the Free State (UFS) on 31 August 2016.

He will take up an invitation as a Fellow at the Center for Advanced Studies in the Behavioral Sciences at Stanford University in the USA in September 2016. The fellowship, which was awarded to him earlier this year, is an opportunity for him to further advance his career as an internationally renowned academic in education. Prof Jansen’s departure is a great loss for the university, but the Council accepts his decision to step down and pursue his academic career as well as other opportunities.

The Council is grateful for the vision and the inspirational leadership that Prof Jansen provided during his tenure at the UFS. He has led the university through difficult and complex times – from after the Reitz incident up until the recent student protest actions. He brought stability and respect for the university – nationally as well as internationally.

The Council appreciates Prof Jansen’s drive to further the academic performance and transformation of the UFS. To this end he was instrumental in the improvement of student success and graduation rates, the increase in the percentage of academic staff with doctoral qualifications, the increase in research outputs, the growth in staff diversity, and the growth in third-stream income.

Furthermore, Prof Jansen played a significant part in developing the UFS as a place where the embrace of diversity and the integration of the university provide a backdrop for academic excellence. Under his leadership, the UFS made great strides in fulfilling its social responsibility to serve the community. He was the right leader at the right time for the university.

On behalf of the Council and the entire university community, I thank him for his contributions as a capable, energetic and dedicated leader and wish him the best for his future.

Prof Jansen was appointed as Vice-Chancellor and Rector on 1 July 2009 and his term of office was extended for another five years by the Council on 1 July 2014.

In the event that the position is not filled by the end of August 2016, Prof Nicky Morgan, current Vice-Rector: Operations at the UFS, will act as Vice-Chancellor and Rector. The Council will shortly start the process to appoint a successor through a national and international search.

Released by: Lacea Loader (Director: Communication and Brand Management)
Tel: +27(0)51 401 3422/2707 or +27(0)83 645 2454
Email: news@ufs.ac.za | loaderl@ufs.ac.za
Fax: +27(0)51 444 6393

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