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11 April 2025 | Story Onthatile Tikoe | Photo Onthatile Tikoe
Zane Dippenaar
Dr Zané Dippenaar (30) is the youngest PhD graduate in this year’s Business Management class from the University of the Free State.

Zané Dippenaar, a 30-year-old marketing and project manager at a Cape Town-based solar energy company, is the youngest person in this year’s graduating class to earn a Doctor of Philosophy (PhD) in Business Management degree from the University of the Free State this year.  

But despite this achievement, the newly minted Dr Dippenaar says she would not have predicted she would study her way to PhD level. 

“I wasn’t particularly academically driven before tertiary education, but I knew from early on that I wanted to either become a teacher or pursue something in the world of business,” she says. Her natural ability and her family’s encouragement led her to explore entrepreneurship and marketing, which she soon developed a passion for.

 

Overcoming challenges and finding support

Dr Dippenaar’s academic journey was marked by significant challenges, including balancing work and study commitments. However, she credits her supervisors and family for helping her stay motivated. 

Her dissertation, titled ‘Advertising and Brand Loyalty in the South African Solar Industry’, showcases her expertise in marketing and branding.

“There were moments filled with doubt, setbacks, and exhaustion, but I was fortunate to have a strong support system who continuously encouraged me and reminded me of what I was working towards,” she says.

 

Achieving a personal milestone

Dr Dippenaar’s PhD achievement is not only an academic milestone but also a personal triumph. She had set a goal of completing her PhD before turning 30 and achieved it just weeks before her birthday. “That was a personal milestone I had set for myself, and achieving it was incredibly fulfilling,” she says. 

She plans to apply the knowledge she gained in the industry and potentially return to academia. She advises younger students to trust their instincts and start their academic journey without waiting for perfection.

“Don’t wait until you’re ‘ready’ – you never will be. Just start. Surround yourself with people who believe in you, ask for help when you need it, and take it one chapter at a time,” she advises.

 

A role model for others

Dr Dippenaar hopes to inspire others, particularly young women, by showing that success in academia doesn’t follow a one-size-fits-all formula. “I hope my story demonstrates that with the right support, determination, and a willingness to carve your own path, anything is possible.”

The University of the Free State is proud to have played a role in Dippenaar’s academic journey, fostering her growth and expertise in business management. Her achievement is a testament to the institution’s commitment to academic excellence and innovation.

News Archive

First-years excited about new life at university
2017-01-25

Description:Residences welcome class of 2017  Tags: Residences welcome class of 2017  longdesc=

First-years moved into residences at the
Bloemfontein Campus of the University of
the Free State on 20 and 21 January 2017.
Photo: Rulanzen Martin

The Bloemfontein Campus of the University of the Free State was abuzz with excitement as first-year students arrived at their new homes and residences, brimming with enthusiasm at starting a new chapter in building towards a professional career.

Although there were some mixed emotions about leaving the nest, most students were excited about the times ahead as they moved into their residences on 20 and 21 January 2017.

Student life and building a career

“I am looking forward to a new adventure, to student life and living at university. Also to build my future here,” said Veruska van Schalkwyk, as her parents, who had driven all the way from Springbok in Northern Cape, helped her unpack at Harmony residence.

Veruska, who will be studying Nursing, said she loved TV programmes like Grey's Anatomy. “Nursing has always been my passion and something I loved. I have always loved helping people.”

University provides a prosperous future

For Okuhle Gubevu, who will also be a first-year in Harmony, the UFS is the ideal place to further her career. “Out of all the research I have done, the University of the Free State is the one university that has a prosperous future for me in my ventures to become an accountant,” she said. “Because of that and because it is not too far from home, I decided on the UFS.”

Mopeli Lebohang will be staying in Outeniqua residence and is keen to work hard. “I heard the course I am studying, B Accounting, is the third toughest course at the university,” he said. “I am excited, because I like challenges.”

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