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11 April 2025 | Story Onthatile Tikoe | Photo Onthatile Tikoe
Zane Dippenaar
Dr Zané Dippenaar (30) is the youngest PhD graduate in this year’s Business Management class from the University of the Free State.

Zané Dippenaar, a 30-year-old marketing and project manager at a Cape Town-based solar energy company, is the youngest person in this year’s graduating class to earn a Doctor of Philosophy (PhD) in Business Management degree from the University of the Free State this year.  

But despite this achievement, the newly minted Dr Dippenaar says she would not have predicted she would study her way to PhD level. 

“I wasn’t particularly academically driven before tertiary education, but I knew from early on that I wanted to either become a teacher or pursue something in the world of business,” she says. Her natural ability and her family’s encouragement led her to explore entrepreneurship and marketing, which she soon developed a passion for.

 

Overcoming challenges and finding support

Dr Dippenaar’s academic journey was marked by significant challenges, including balancing work and study commitments. However, she credits her supervisors and family for helping her stay motivated. 

Her dissertation, titled ‘Advertising and Brand Loyalty in the South African Solar Industry’, showcases her expertise in marketing and branding.

“There were moments filled with doubt, setbacks, and exhaustion, but I was fortunate to have a strong support system who continuously encouraged me and reminded me of what I was working towards,” she says.

 

Achieving a personal milestone

Dr Dippenaar’s PhD achievement is not only an academic milestone but also a personal triumph. She had set a goal of completing her PhD before turning 30 and achieved it just weeks before her birthday. “That was a personal milestone I had set for myself, and achieving it was incredibly fulfilling,” she says. 

She plans to apply the knowledge she gained in the industry and potentially return to academia. She advises younger students to trust their instincts and start their academic journey without waiting for perfection.

“Don’t wait until you’re ‘ready’ – you never will be. Just start. Surround yourself with people who believe in you, ask for help when you need it, and take it one chapter at a time,” she advises.

 

A role model for others

Dr Dippenaar hopes to inspire others, particularly young women, by showing that success in academia doesn’t follow a one-size-fits-all formula. “I hope my story demonstrates that with the right support, determination, and a willingness to carve your own path, anything is possible.”

The University of the Free State is proud to have played a role in Dippenaar’s academic journey, fostering her growth and expertise in business management. Her achievement is a testament to the institution’s commitment to academic excellence and innovation.

News Archive

First-years welcomed to the Kovsie family
2017-01-30

Description: Prof Francis Petersen  Tags: Prof Francis Petersen

Newly appointed Vice-Chancellor and Rector of the
University of the Free State, Prof Francis Petersen during
the first-year welcoming.
Photo: Charl Devenish

“How do you like my new blazer? Do you think these stripes suit me?” These were the words of the newly appointed Vice-Chancellor and Rector of the University of the Free State, Prof Francis Petersen, as he took to the stage in his #ProudlyKovsies blazer to welcome the 2017 first-years to the Kovsie family.

The event, which was also the start of the first-year Gateway Programme, took place on Saturday, 21 January 2017, and saw first-years and their parents make their way to the Red Square on the Bloemfontein Campus where they were formally welcomed.

UFS to produce world graduates
As newcomers, Prof Petersen wanted the fresh faces to feel welcome, to feel a sense of belonging. “You are now a Kovsie, and we want you to experience that Kovsie life until you graduate,” he told them.

During his speech, Prof Petersen reassured parents that the academic year would be completed and that the UFS would operate as an institution. He encouraged the students to absorb and gain knowledge and said the university would strive to ensure excellent knowledge. “At the UFS, we want to produce graduates for the world, and we need to ensure that we use our knowledge to uplift society,” he said.

Use differences to benefit from one another
KovsieFM presenters, Tshwaro Thothela and Gontse Choane played host to the gathering and Pura Mgolombane, Dean of Student Affairs, encouraged the first-years to use their differences to benefit from one another and to learn from this opportunity. “Make sure that the good that you do is for yourself, for others and for the university,” he said.

Prof Nicky Morgan, Acting Vice-Chancellor and Rector, welcomed Prof Petersen, his wife Cheslyn, and their two sons, Curtis and Clayton, to the UFS.

The newcomers also had an opportunity to visit their respective faculties and get to know the staff and facilities better.

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