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16 April 2025 | Story Andre Damons | Photo Kaleidoscope Studios
Ambrose du Plessis
Dr Ambrosé du Plessis, lecturer in the Department of Public Administration and Management, at his graduation of the University of the Free State (UFS) April graduation ceremonies.

With coalition governments becoming more common in South Africa and proven to be unstable, a lecturer at the University of the Free State (UFS) devised an alternative contextual coalition-led framework towards a functioning political-administrative dichotomy. This instability adversely affects service delivery. 

The framework was devised by Dr Ambrosé du Plessis, lecturer in the UFS Department of Public Administration and Management, as part of his PhD research and focused on the City of Johannesburg Metropolitan Municipality. He hopes it can offer valuable lessons for the broader context of South Africa’s evolving political landscape, particularly in light of the 2024 national coalition-led Government of national Unity (GNU). 

Dr Du Plessis graduated with a Doctor of Philosophy with specialisation in Public Administration and management at the UFS April graduation ceremonies. Prof Liezel Lues, Professor of Public Administration and Management, in the Department of Public Administration and Management, was his supervisor. 

Dr Du Plessis is part of the newest cohort of the Emerging Scholar Accelerator (ESAP) mentoring programme for mostly lecturers who are less than five years post-PhD. This group falls within the Transformation of the Professoriate Mentoring Programme which aims to grow a critical mass of excellent emerging scholars at the university who are equipped to assume senior academic and research positions. 

 

Political-administrative dichotomy

With his thesis titled ‘The Political-Administrative Dichotomy in coalition-led metropolitan municipalities: A South African Perspective’, he focuses on the interface between politics and administration. Says Dr Du Plessis: “The political-administrative dichotomy discourse is unable to account for coalition politics in most of South Africa’s metropolitan municipalities. More importantly, political and administrative instability has become common in most of South Africa’s coalition-led metropolitan municipalities.

“What makes my research particularly interesting is that it transcends Public Administration by incorporating contributions from Political Science through critical discourse analysis. I also conducted interviews with political office-bearers, the South African Local Government Association in Gauteng province, as well as subject experts – both national and international – in public administration, political science, and constitutionalism, to uncover deeper nuances relating to local lived experiences and international perspectives,” says Dr Du Plessis. 

According to him, the increasing prevalence of coalition-led governments in South Africa’s metropolitan municipalities necessitates a reconceptualisation of the political-administrative interface. Traditional interpretations of the political-administrative dichotomy have proved inadequate in explaining the multifaceted and dynamic interactions characteristic of contemporary coalition governance. This study responds to that gap by proposing a nuanced, context-sensitive, and theoretically enriched framework that better reflects the realities of coalition-led metropolitan municipal governance in the South African context.

 

The findings of the research 

“Building on comparative and critical discourse analyses, this research advances a polychotomous framework – one that transcends mono-theoretical and discipline-bound approaches by integrating insights from Public Administration and Political Science. The framework acknowledges the existence of both formal and informal political-administrative relationships and interrogates how these configurations influence governance outcomes in coalition-led municipalities, with specific reference to the City of Johannesburg (CoJ) Metropolitan Municipality.

“The findings underscore the limitations of classical dichotomy theory, particularly in accounting for the intersectionality between coalition politics and the institutional architecture of local government. In contrast to the dichotomy discourse, which narrowly focuses on political principals and administrative office-bearers, this research situates the interface within a broader institutional and societal matrix that includes political parties, non-state actors, and citizen constituencies.”

Dr Du Plessis say although this study was confined to local government and the CoJ, he believes it makes a meaningful knowledge contribution with real-world impact, paving the way for continued exploration and innovation in both research and practice concerning the political-administrative interface in coalition-led metropolitan municipalities. “More importantly, I hope it sparks critical reflection on the central nervous system of government and governance in South Africa, highlighting the urgent need to reconfigure not only political and administrative arrangements, but also the broader governance frameworks required to manage coalition politics effectively.”

 

PhD journey 

Obtaining his PhD, Dr Du Plessis says, is extremely emotional as he hopes to have inspired the broader family and future generations of students. It is both a liberating and proud moment for him for which he is deeply grateful and extremely overjoyed. This is not only the achievement of a personal and academic goal, but also the fulfilment of a journey filled with perseverance, growth, and purpose.

Like most PhDs, his journey was characterised by challenges that not only tested his intellectual ability but also his drive to succeed. There were moments of “profound loneliness”, self-doubt and even an overwhelming sense of guilt and shame. He had to deal with mental health challenges and experienced the well-known imposter syndrome. However, the support from his wife, Natasha, and Prof Lues, as well as colleagues like Dr Marevé Biljohn, Head of the Department of Public Administration and Management, the Faculty of Economic and Management Sciences PhD support group under the leadership of Prof Tina Kotze and Mrs Igna du Plooy and the REAP programme under the leadership of Dr Henriette van der Berg and Dr Karen Booysen, were essential in completing his PhD. They guided him through the academic and emotional trials of this journey with unwavering compassion.

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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