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02 April 2025 | Story Leonie Bolleurs | Photo Supplied
Marinda Avenant
Dr Marinda Avenant (far right) at the first COPAFEU workshop in Helsinki with Dr Ignatius Ticha and Prof Beatrice Opeolu from the Cape Peninsula University of Technology. She joined the initiative two years ago as part of a consortium applying for ERASMUS+ funding for the e-service learning project.

Dr Marinda Avenant, Senior Lecturer in the Centre for Environmental Management at the University of the Free State (UFS), is working with her master’s students on a project to develop strategies to reduce the volume of solid waste reaching the Mangaung Metropolitan Municipality’s already overburdened landfill sites. 

All this came about through ‘Co-Producing Knowledge on Sustainable Growth through Service-Learning Pedagogy between African and European Higher Education Institutions’ (COPAFEU) – a project focused on ensuring that graduates have the skills they need for employment and entrepreneurship, while also contributing to sustainable local development. To do this, COPAFEU is developing a new approach where students follow the enhanced service-learning (e-service learning) route, working on real-world challenges and producing free, innovative educational resources on sustainable growth.

Dr Avenant became involved in the COPAFEU initiative two years ago when she was invited to be part of a consortium of universities applying for funding for the e-service-learning project from the ERASMUS+ funding programme, an EU funding programme for projects supporting education, training, youth, and sport.

She is leading the COPAFEU project on behalf of the Centre for Environmental Management (CEM) and the UFS.


A first time

Together with Prof Olusola (Shola) Oluwayemisi Ololade, Associate Professor and Director of CEM, and other academics, Dr Avenant is developing the e-service learning component to be incorporated into the structured Master of Science programmes specialising in Environmental Management and Integrated Water Management, respectively. 

“Our postgraduate programmes in Environmental Management and Integrated Water Management are following a blended delivery approach catering to working professionals, with short contact sessions on campus before they return to their jobs.” Dr Avenant says that their curricula have never included a service-learning component due to the limited time students spend on campus as well as their work commitments.

Providing more clarity on the e-service learning concept, she explains that an entrepreneurial component is integrated into the conventional service-learning pedagogy. “As part of the project, students will collaborate closely with lecturers and community partners to co-produce knowledge and develop digital open educational resources.”
 
According to Dr Avenant, the master’s students started with the first phase of the project in January this year, working with the community partner – the Solid Waste Management section at the Mangaung Metropolitan Municipality (MMM). In this phase, they visited a waste recycling pilot project, engaging with various stakeholders, including MMM environmental officers, residents from Mandela View, and waste pickers from the South African Waste Pickers Association, to reduce the volume of solid waste reaching landfill sites. 

Following the visit, students are conducting situation analyses of different aspects of the pilot project and are developing solutions to optimise the recycling initiative. They will present their findings and recommendations to stakeholders in an online webinar in June 2025.

In the second phase of this project, students will use the experiences and knowledge acquired in the first phase to create short videos exploring how civil society can contribute to reducing solid waste. Dr Avenant states that these videos will form part of open-access short-learning courses developed by the students themselves. “The courses will be hosted on a web-based platform, contributing to the creation of several massive open online courses (MOOCs) in the project’s final phase,” she adds.

For Dr Avenant, it is important to make an impact at the local level. “I believe that this is where environmental management truly ‘happens’ and where our students can have the greatest impact. It is also the level where environmental interventions are most urgently needed in South Africa. Real sustainable solutions and growth must happen within local communities,” she comments. 

“By focusing on local actions, our students can help to bring about meaningful and practical change,” she says.


Aligning with Vision 130

Although the Centre for Environmental Management’s involvement in the COPAFEU project has a local impact, it also aligns with Vision 130’s goal of expanding the university’s influence regionally and internationally. By collaborating with a consortium of two European and eight African universities, the project strengthens professional networks and increases the UFS’ global presence.

Just as these partnerships create opportunities for knowledge exchange and capacity building, they also provide a valuable platform for students to gain real-world experience and broaden their perspectives. Dr Avenant’s dream for her students is to see them grow into well-rounded environmental and water managers who can think critically, work across disciplines, and address complex real-world problems with innovative solutions. She hopes that this service-learning component will not only shift their perspectives, but also help them develop a diverse skill set, create a sense of social responsibility, and apply their knowledge in meaningful ways – whether by solving immediate environmental challenges or contributing to an open-access short learning course.

Beyond technical expertise, she believes that perseverance, accountability, resilience, teamwork, and ethical decision-making are just as important, and she is confident that this experience will help to establish these qualities in her students.

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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