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e-Service Learning initiative helps CEM students to make an impact locally

02 April 2025 | Story Leonie Bolleurs | Photo Supplied

Dr Marinda Avenant, Senior Lecturer in the Centre for Environmental Management at the University of the Free State (UFS), is working with her master’s students on a project to develop strategies to reduce the volume of solid waste reaching the Mangaung Metropolitan Municipality’s already overburdened landfill sites.

All this came about through ‘Co-Producing Knowledge on Sustainable Growth through Service-Learning Pedagogy between African and European Higher Education Institutions’ (COPAFEU) – a project focused on ensuring that graduates have the skills they need for employment and entrepreneurship, while also contributing to sustainable local development. To do this, COPAFEU is developing a new approach where students follow the enhanced service-learning (e-service learning) route, working on real-world challenges and producing free, innovative educational resources on sustainable growth.

Dr Avenant became involved in the COPAFEU initiative two years ago when she was invited to be part of a consortium of universities applying for funding for the e-service-learning project from the ERASMUS+ funding programme, an EU funding programme for projects supporting education, training, youth, and sport.

She is leading the COPAFEU project on behalf of the Centre for Environmental Management (CEM) and the UFS.

A first time

Together with Prof Olusola (Shola) Oluwayemisi Ololade, Associate Professor and Director of CEM, and other academics, Dr Avenant is developing the e-service learning component to be incorporated into the structured Master of Science programmes specialising in Environmental Management and Integrated Water Management, respectively.

“Our postgraduate programmes in Environmental Management and Integrated Water Management are following a blended delivery approach catering to working professionals, with short contact sessions on campus before they return to their jobs.” Dr Avenant says that their curricula have never included a service-learning component due to the limited time students spend on campus as well as their work commitments.

Providing more clarity on the e-service learning concept, she explains that an entrepreneurial component is integrated into the conventional service-learning pedagogy. “As part of the project, students will collaborate closely with lecturers and community partners to co-produce knowledge and develop digital open educational resources.”

According to Dr Avenant, the master’s students started with the first phase of the project in January this year, working with the community partner – the Solid Waste Management section at the Mangaung Metropolitan Municipality (MMM). In this phase, they visited a waste recycling pilot project, engaging with various stakeholders, including MMM environmental officers, residents from Mandela View, and waste pickers from the South African Waste Pickers Association, to reduce the volume of solid waste reaching landfill sites.

Following the visit, students are conducting situation analyses of different aspects of the pilot project and are developing solutions to optimise the recycling initiative. They will present their findings and recommendations to stakeholders in an online webinar in June 2025.

In the second phase of this project, students will use the experiences and knowledge acquired in the first phase to create short videos exploring how civil society can contribute to reducing solid waste. Dr Avenant states that these videos will form part of open-access short-learning courses developed by the students themselves. “The courses will be hosted on a web-based platform, contributing to the creation of several massive open online courses (MOOCs) in the project’s final phase,” she adds.

For Dr Avenant, it is important to make an impact at the local level. “I believe that this is where environmental management truly ‘happens’ and where our students can have the greatest impact. It is also the level where environmental interventions are most urgently needed in South Africa. Real sustainable solutions and growth must happen within local communities,” she comments.

“By focusing on local actions, our students can help to bring about meaningful and practical change,” she says.

Aligning with Vision 130

Although the Centre for Environmental Management’s involvement in the COPAFEU project has a local impact, it also aligns with Vision 130’s goal of expanding the university’s influence regionally and internationally. By collaborating with a consortium of two European and eight African universities, the project strengthens professional networks and increases the UFS’ global presence.

Just as these partnerships create opportunities for knowledge exchange and capacity building, they also provide a valuable platform for students to gain real-world experience and broaden their perspectives. Dr Avenant’s dream for her students is to see them grow into well-rounded environmental and water managers who can think critically, work across disciplines, and address complex real-world problems with innovative solutions. She hopes that this service-learning component will not only shift their perspectives, but also help them develop a diverse skill set, create a sense of social responsibility, and apply their knowledge in meaningful ways – whether by solving immediate environmental challenges or contributing to an open-access short learning course.

Beyond technical expertise, she believes that perseverance, accountability, resilience, teamwork, and ethical decision-making are just as important, and she is confident that this experience will help to establish these qualities in her students.

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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