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02 April 2025 | Story Leonie Bolleurs | Photo Supplied
Marinda Avenant
Dr Marinda Avenant (far right) at the first COPAFEU workshop in Helsinki with Dr Ignatius Ticha and Prof Beatrice Opeolu from the Cape Peninsula University of Technology. She joined the initiative two years ago as part of a consortium applying for ERASMUS+ funding for the e-service learning project.

Dr Marinda Avenant, Senior Lecturer in the Centre for Environmental Management at the University of the Free State (UFS), is working with her master’s students on a project to develop strategies to reduce the volume of solid waste reaching the Mangaung Metropolitan Municipality’s already overburdened landfill sites. 

All this came about through ‘Co-Producing Knowledge on Sustainable Growth through Service-Learning Pedagogy between African and European Higher Education Institutions’ (COPAFEU) – a project focused on ensuring that graduates have the skills they need for employment and entrepreneurship, while also contributing to sustainable local development. To do this, COPAFEU is developing a new approach where students follow the enhanced service-learning (e-service learning) route, working on real-world challenges and producing free, innovative educational resources on sustainable growth.

Dr Avenant became involved in the COPAFEU initiative two years ago when she was invited to be part of a consortium of universities applying for funding for the e-service-learning project from the ERASMUS+ funding programme, an EU funding programme for projects supporting education, training, youth, and sport.

She is leading the COPAFEU project on behalf of the Centre for Environmental Management (CEM) and the UFS.


A first time

Together with Prof Olusola (Shola) Oluwayemisi Ololade, Associate Professor and Director of CEM, and other academics, Dr Avenant is developing the e-service learning component to be incorporated into the structured Master of Science programmes specialising in Environmental Management and Integrated Water Management, respectively. 

“Our postgraduate programmes in Environmental Management and Integrated Water Management are following a blended delivery approach catering to working professionals, with short contact sessions on campus before they return to their jobs.” Dr Avenant says that their curricula have never included a service-learning component due to the limited time students spend on campus as well as their work commitments.

Providing more clarity on the e-service learning concept, she explains that an entrepreneurial component is integrated into the conventional service-learning pedagogy. “As part of the project, students will collaborate closely with lecturers and community partners to co-produce knowledge and develop digital open educational resources.”
 
According to Dr Avenant, the master’s students started with the first phase of the project in January this year, working with the community partner – the Solid Waste Management section at the Mangaung Metropolitan Municipality (MMM). In this phase, they visited a waste recycling pilot project, engaging with various stakeholders, including MMM environmental officers, residents from Mandela View, and waste pickers from the South African Waste Pickers Association, to reduce the volume of solid waste reaching landfill sites. 

Following the visit, students are conducting situation analyses of different aspects of the pilot project and are developing solutions to optimise the recycling initiative. They will present their findings and recommendations to stakeholders in an online webinar in June 2025.

In the second phase of this project, students will use the experiences and knowledge acquired in the first phase to create short videos exploring how civil society can contribute to reducing solid waste. Dr Avenant states that these videos will form part of open-access short-learning courses developed by the students themselves. “The courses will be hosted on a web-based platform, contributing to the creation of several massive open online courses (MOOCs) in the project’s final phase,” she adds.

For Dr Avenant, it is important to make an impact at the local level. “I believe that this is where environmental management truly ‘happens’ and where our students can have the greatest impact. It is also the level where environmental interventions are most urgently needed in South Africa. Real sustainable solutions and growth must happen within local communities,” she comments. 

“By focusing on local actions, our students can help to bring about meaningful and practical change,” she says.


Aligning with Vision 130

Although the Centre for Environmental Management’s involvement in the COPAFEU project has a local impact, it also aligns with Vision 130’s goal of expanding the university’s influence regionally and internationally. By collaborating with a consortium of two European and eight African universities, the project strengthens professional networks and increases the UFS’ global presence.

Just as these partnerships create opportunities for knowledge exchange and capacity building, they also provide a valuable platform for students to gain real-world experience and broaden their perspectives. Dr Avenant’s dream for her students is to see them grow into well-rounded environmental and water managers who can think critically, work across disciplines, and address complex real-world problems with innovative solutions. She hopes that this service-learning component will not only shift their perspectives, but also help them develop a diverse skill set, create a sense of social responsibility, and apply their knowledge in meaningful ways – whether by solving immediate environmental challenges or contributing to an open-access short learning course.

Beyond technical expertise, she believes that perseverance, accountability, resilience, teamwork, and ethical decision-making are just as important, and she is confident that this experience will help to establish these qualities in her students.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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