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e-Service Learning initiative helps CEM students to make an impact locally

02 April 2025 | Story Leonie Bolleurs | Photo Supplied

Dr Marinda Avenant, Senior Lecturer in the Centre for Environmental Management at the University of the Free State (UFS), is working with her master’s students on a project to develop strategies to reduce the volume of solid waste reaching the Mangaung Metropolitan Municipality’s already overburdened landfill sites.

All this came about through ‘Co-Producing Knowledge on Sustainable Growth through Service-Learning Pedagogy between African and European Higher Education Institutions’ (COPAFEU) – a project focused on ensuring that graduates have the skills they need for employment and entrepreneurship, while also contributing to sustainable local development. To do this, COPAFEU is developing a new approach where students follow the enhanced service-learning (e-service learning) route, working on real-world challenges and producing free, innovative educational resources on sustainable growth.

Dr Avenant became involved in the COPAFEU initiative two years ago when she was invited to be part of a consortium of universities applying for funding for the e-service-learning project from the ERASMUS+ funding programme, an EU funding programme for projects supporting education, training, youth, and sport.

She is leading the COPAFEU project on behalf of the Centre for Environmental Management (CEM) and the UFS.

A first time

Together with Prof Olusola (Shola) Oluwayemisi Ololade, Associate Professor and Director of CEM, and other academics, Dr Avenant is developing the e-service learning component to be incorporated into the structured Master of Science programmes specialising in Environmental Management and Integrated Water Management, respectively.

“Our postgraduate programmes in Environmental Management and Integrated Water Management are following a blended delivery approach catering to working professionals, with short contact sessions on campus before they return to their jobs.” Dr Avenant says that their curricula have never included a service-learning component due to the limited time students spend on campus as well as their work commitments.

Providing more clarity on the e-service learning concept, she explains that an entrepreneurial component is integrated into the conventional service-learning pedagogy. “As part of the project, students will collaborate closely with lecturers and community partners to co-produce knowledge and develop digital open educational resources.”

According to Dr Avenant, the master’s students started with the first phase of the project in January this year, working with the community partner – the Solid Waste Management section at the Mangaung Metropolitan Municipality (MMM). In this phase, they visited a waste recycling pilot project, engaging with various stakeholders, including MMM environmental officers, residents from Mandela View, and waste pickers from the South African Waste Pickers Association, to reduce the volume of solid waste reaching landfill sites.

Following the visit, students are conducting situation analyses of different aspects of the pilot project and are developing solutions to optimise the recycling initiative. They will present their findings and recommendations to stakeholders in an online webinar in June 2025.

In the second phase of this project, students will use the experiences and knowledge acquired in the first phase to create short videos exploring how civil society can contribute to reducing solid waste. Dr Avenant states that these videos will form part of open-access short-learning courses developed by the students themselves. “The courses will be hosted on a web-based platform, contributing to the creation of several massive open online courses (MOOCs) in the project’s final phase,” she adds.

For Dr Avenant, it is important to make an impact at the local level. “I believe that this is where environmental management truly ‘happens’ and where our students can have the greatest impact. It is also the level where environmental interventions are most urgently needed in South Africa. Real sustainable solutions and growth must happen within local communities,” she comments.

“By focusing on local actions, our students can help to bring about meaningful and practical change,” she says.

Aligning with Vision 130

Although the Centre for Environmental Management’s involvement in the COPAFEU project has a local impact, it also aligns with Vision 130’s goal of expanding the university’s influence regionally and internationally. By collaborating with a consortium of two European and eight African universities, the project strengthens professional networks and increases the UFS’ global presence.

Just as these partnerships create opportunities for knowledge exchange and capacity building, they also provide a valuable platform for students to gain real-world experience and broaden their perspectives. Dr Avenant’s dream for her students is to see them grow into well-rounded environmental and water managers who can think critically, work across disciplines, and address complex real-world problems with innovative solutions. She hopes that this service-learning component will not only shift their perspectives, but also help them develop a diverse skill set, create a sense of social responsibility, and apply their knowledge in meaningful ways – whether by solving immediate environmental challenges or contributing to an open-access short learning course.

Beyond technical expertise, she believes that perseverance, accountability, resilience, teamwork, and ethical decision-making are just as important, and she is confident that this experience will help to establish these qualities in her students.

News Archive

Guest lecture: Mr Pretorius, CEO of McCarthy Limited

2004-11-05

The challenges facing business leaders in a rapidly changing South Africa

“The world we used to know does not exist anymore. Leaders are continually dealing with crisis and opportunities, in a high-pressure environment,” said Mr Brand Pretorius, honorary professor from the University of the Free State , delivering his 13th guest lecture on the challenges facing business leaders in a rapidly changing South Africa .

Mr Pretorius, CEO of McCarthy Limited, identified certain trends which are responsible for changes to the South African business environment. He said the South African business environment is ever-changing, fast moving, complex and unpredictable. “As business people we have to deal with the impact,” he said.

“Years ago we were globally isolated. Now we live in a shrinking borderless world with crumbling trade barriers. Globilisation of our economy is accelerating. For South African business leaders this creates a sea of export opportunities,” he said.

Although there are ongoing demands for substantial profit growth from shareholders, the days of focussing only on their interests are gone, said Mr Pretorius. Stakeholder commitment now enjoys high priority and business leaders have to deal with the challenges accompanying black economic empowerment and employment equity.

Customers are also well-informed and demanding. Business leaders could easily loose the loyalty of their customers because of a hyper-competitive environment with an oversupply of goods and services.

Mr Pretorius stated that staff want to be involved and are looking for meaning in their workplace. Employers also have to deal with HIV/Aids in their workplaces. Trauma, absenteeism and financial implications could have a great effect on the viability of a business.

Against these changes Mr Pretorius pointed out the challenges business leaders are facing. In doing so a number of questions arise. The external business climate is characterised by turbulence and change. Internally there is a need for stability and meaning. How do we handle both challenges effectively?

Because of changes strategy decay is taking place and past strategies become irrelevant. Mr Pretorius said that business leaders need to modify their business models to prevent the downfall of their companies.

It is important for leaders to know what is happening in their world. “Continuous innovation is a critical success factor. The reality is that innovation is the only insurance against irrelevance,” he said.

Because of a changed environment leaders must perform and transform, simultaneously. How do we strike a balance between focused transformation and the achievement of world class performance, asked Mr Pretorius? “We need to bring about meaningful and sustainable empowerment, in order to create an inclusive economy and society. Leadership and management profiles should reflect the diversity of our teams, however at the same time every effort should be made to stop the brain drain and retain the expertise of experienced white managers.”

He also stated that leaders have an important role to play in terms of employment creation and corporate caring. “Sustainable stability and prosperity will not materialise without efforts in this regard.”

Mr Pretorius said that above challenges could be addressed by developing the ability to focus on creating a better future, rather than defending the past, a long-term vision, facing new realities, enhancing the value of brands and mobilising IT and the Internet to serve the business and customers better.

Retaining a positive vision of the future, embracing change and transformation, building your business according to the right principles and values and aspiring to be the best are some of the guidelines, according to Mr Brand, for future business success. He stated that creating a value advantage above one’s competitors, customer satisfaction and retention and inspirational leadership will add to the success of one’s business.

“We are indeed living in the era of the ultimate challenges, but also the ultimate opportunities. Let me clearly state that I have hope – in my view the tide has turned. Every day I experience small miracles inspired by ordinary people making an extraordinary difference,” said Mr Pretorius.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
5 November 2004

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