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14 April 2025 | Story Martinette Brits | Photo Kaleidoscope Studios
NAS Medal Winners
The four medal winners from the Faculty of Natural and Agricultural Sciences are from left: Christine Rossouw, Philippus Kotzé, Michail Cloete, and Jocelyne Smith.

At the University of the Free State (UFS) April graduation ceremonies, the Faculty of Natural and Agricultural Sciences proudly celebrated the success of 1484 graduates – each one marking a milestone of academic excellence. Among these achievements, four standout students were awarded top honours for their exceptional academic performance.

Jocelyne Smith graduated with a Bachelor of Science Honours in Data Science and received both the prestigious Senate Medal - awarded for the highest weighted average across all UFS faculties - and the Dean’s Medal for achieving the top results in a bachelor honours degree within the faculty. 

Joining her in academic distinction were Christine Rossouw, Philippus Kotzé, and Michail Cloete, who each received a Dean’s Medal for outstanding results in their respective qualifications. Rossouw earned top marks in a three-year bachelor's degree, Kotzé in a four-year bachelor's degree, and Cloete for a master’s degree.

 

From setbacks to success: Jocelyne Smith’s unexpected path to excellence

Jocelyne Smith never intended to pursue Data Science. Her dream was to study medicine and make a meaningful difference in her community. However, when things did not go as planned, she found herself at a difficult crossroads. “I was devastated and unsure what to do next,” she recalls. 

A timely suggestion from Prof Eduan Kotzé introduced her to Data Science – a field she had never considered but soon came to love. Now pursuing a master’s degree, Smith says receiving the Senate and Dean’s Medals was a complete surprise. “I just tried to do my best every day,” she says. “Receiving the medals is a reminder that even when life takes an unexpected turn, the destination can still be extraordinary.”

Her journey has been one of perseverance, long nights of study, and a commitment to community and helping others understand complex material. “Helping others deepened my own understanding and made the experience more meaningful,” she adds. 

Looking ahead, Smith aims to harness Artificial Intelligence (AI) to revolutionise education in South Africa. “AI can make a real difference if used correctly - especially in education,” she explains. Her research focuses on challenging outdated systems and empowering individuals through innovative, practical technology.

 

Designing for impact: Michail Cloete’s award-winning architectural journey

For Michail Cloete, architecture is not just about buildings – it is about problem-solving and creating meaningful spaces. Inspired by his father’s work, he pursued architecture with clarity of purpose and deep-rooted passion.

“My academic success was driven by balance, consistency, and a genuine passion for impactful design,” he says. That mindset paid off, earning him the Dean’s Medal for best performance in a master’s degree.

Cloete views the medal not only as personal recognition but also as a tribute to those who supported him. “It reflects the collective effort – the love, support, and sacrifices of my family and friends,” he shares. 

Looking forward, Cloete hopes to join an architectural firm that creates spaces with lasting impact, continuing a journey grounded in creativity, commitment, and thoughtful design.

 

Rooted in passion: Philippus Kotzé recognised for academic excellence

A deep love for farming and a growing interest in agriculture led Philippus Kotzé to pursue a degree in Animal Sciences. His approach to his studies was straightforward: “I went into the course to learn as much as I could. Good marks were just a welcome side-effect.”

Kotzé’s self-discipline, coupled with encouragement of classmates and lecturers, helped him navigate the demands of a four-year degree – resulting in the Dean’s Medal for academic excellence. 

“There is a saying, ‘Vele hande maak ligte werk.’ For us, the lights were on for four straight years,” he jokes, crediting the collective effort of his support network for his success. 

Now farming full-time, Kotzé aims to grow and diversify within the agricultural sector – bringing the same focused dedication to his career that defined his academic journey. 

 

Bright minds, bold dreams: Christine Rossouw shines in science

Driven by a love for problem-solving and a fascination with how things work, Christine Rossouw found her perfect fit in the sciences. “I love experimenting and figuring things out,” she says. Her curiosity and determination helped her achieve top marks in a Bachelor of Science degree specialising in Chemistry and Physics, earning her the Dean’s Medal for the best results in a three-year bachelor’s degree.  

Rossouw credits her success to maintaining a healthy balance. “Work hard, stay curious, and make time to recharge,” she advises. For her academic achievement is just the beginning - a stepping stone toward big ambitions, that include designing fireworks, advancing green energy, and improving plastic recycling.

Although the full weight of the award is still sinking in, Rossouw is already looking to the future – one that promises to be as bright as her ideas.

 

Words of wisdom: Emmie Pietersen’s message to graduates 

Emmie Pietersen, Head of Strategy and Programme Development at Peritum Agri Institute, delivered a heartfelt message to graduates at all three sessions on Thursday, 10 April. Drawing from the lessons that continue to shape her own life, she urged graduates to embrace each day as a gift – a reminder that every moment presents both a chance and a choice. 

“Your presence is your brand,” she said, encouraging graduates to carry themselves with both confidence and humility. True success, she explained, lies in the ability to prioritise, to plan with intention, foster meaningful partnerships, and persevere - because failure only happens when we stop trying.

In closing, she shared a powerful message she once gave to her son: “You were fearfully and wonderfully made. Grow your career with courage, but tread softly. Make us Kovsies proud.”

 

 

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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