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08 April 2025 | Story Precious Shamase | Photo Supplied
Sifiso Banda
Sifiso Banda balances library duties and academic goals, showcasing innovation and resilience at the UFS Qwaqwa Campus.

In the heart of the University of the Free State Qwaqwa Campus, Sifiso Banda's story is one of ambition, and the seamless fusion of seemingly disparate worlds. Balancing his role as Senior Assistant Officer: Circulations and TK Mopeli Makerspace in the library with the rigorous demands of a BSc Honours Degree in Computer Science, Banda has not only excelled but also inspired.

 

Overcoming challenges fuelled by dreams

"Computer Science is my primary passion," Banda explains, his voice resonating with determination. "Being in academia allows me to interact with ever-evolving technologies. I love problem-solving and creating new ideas to help my community. “However, the path was far from easy. Juggling a demanding job with intense academic pressure led to sleepless nights and near-burnout. "It required immense professionalism in time planning and management," he confesses. "I almost gave up, but the unwavering support of my colleagues and supervisors kept me going."

Banda's journey is a testament to the power of perseverance, fuelled by a deep sense of responsibility and gratitude. "I had to remind myself daily who I was doing this for," he says, his voice filled with emotion. "My late mother used her last savings to register me for university, giving me an opportunity she never had. That memory pushed me through the pain."

 

From theory to practice: Innovating library technology

His unique position within the library has provided an unexpected synergy with his Computer Science studies. "I saw a gap to bridge theory with practical application," Banda explains. "I want to use my tech skills to innovate and make education engaging, developing systems and apps that simplify student life."

He discovered that library science extends far beyond traditional book management. "It's not just borrowing and cataloguing," he says. "There are diverse career paths for a computer scientist, such as systems librarian."

Banda's practical application of his computer science knowledge is evident in his daily work. He plays a key role in managing and configuring the library's technology, including RFID self-check machines and automated chutes. Notably, a YouTube demonstration he created showcases his ability to bridge the digital divide for library users.

The most daunting challenge was his mini-dissertation. "It demanded immense time, often encroaching on my work hours," he recalls. "Balancing coding, documentation, and assisting patrons was incredibly difficult."

 

Evolving technology and support

His fascination with computer science stems from its dynamic nature. "Technology evolves daily," he says. "I'm particularly drawn to artificial intelligence and machine learning, as I envision a future where everything is digitised. My childhood dream was to build robots that could assist in households."

Banda credits several mentors for their profound impact on his academic journey. Prof Richard Ocaya, Prof Lehlohonolo Koao, Dr Andronicus Akinyelu, and Adebola Musa all provided crucial guidance and support. He also acknowledges the invaluable emotional support from Nonhlanhla Moleleki, a counsellor, and Khethiwe Bhiyo, his academic adviser. "The community at large played a vital role," he emphasises.

His advice to students working while studying is simple yet powerful: "Everything is possible with consistency, persistence, determination, and dedication. Keep focused, no matter how long it takes."

His research project, an online dining hall purchasing system, exemplifies his commitment to community-driven innovation. "It has reduced wait times and queues across our campuses," he says proudly.

Looking ahead, Banda plans to pursue a master's degree, aiming to combine his library experience with his technical expertise. "I envision libraries becoming increasingly digitised, and I want to be part of that evolution," he states.

The skills he gained – time management, multitasking, collaboration, and the courage to seek help – will be invaluable in his future endeavours. "Most importantly, believe in yourself," he concluded.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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