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09 April 2025 | Story Anthony Mthembu | Photo Supplied
Divine Wayela Bitalo
Divine Bitalo, Counselling Psychologist and PhD student at the University of the Free State (UFS), graduates with a Master of Social Science in Counselling Psychology during the UFS April 2025 graduations.

In what she describes as the result of ‘’being curious enough to see if it will all work out’’, Divine Bitalo, Counselling Psychologist and PhD student at the University of the Free State (UFS), is set to walk across the graduation stage in the Callie Human Centre on 9 April 2025. Bitalo will receive her Master of Social Science in Counselling Psychology, joining three other students in her category during the April graduation ceremony. 

 

A journey through rejection and reflection 

While this milestone is one of great joy and fulfilment, it follows three challenging years marked by repeated rejections. Bitalo shared that she had applied to several institutions for a place in a master's programme – but each application was met with disappointment. 

“That period made me question my inherent worth and whether I was meant to be doing the work which I so deeply wanted to do,’’ she recalled.  The impact on her mental health was profound, as she could not practice as a Counselling Psychologist without a master’s qualification. 

Everything changed when she received her acceptance letter from the UFS. That moment, she said, was filled with immense gratitude and marked the turning point in her academic and personal journey.   

 

Lessons from a season of waiting 

Bitalo believes the setbacks taught her valuable life lessons. “It shattered the mentality that there’s only one way to achieve your goals or live your life,” she said. ‘’Had I moved straight from my honours to my master’s, I would have retained that rigid thinking -  and I don’t think I would have developed the capacity to understand that human beings are fallible.” 

She went on to share a deeply personal insight: “There is no one scripture, no single speech, or perfect word of encouragement that can magically fix everything. Sometimes, we just have to sit with the uncertainty and wait to see if we make it.” 

The period of waiting, she said, also shaped the kind of professional she is becoming. “The patients I now see benefit from a better version of me - one who has walked through uncertainty and has come out stronger on the other side.”  

 

Research, recognition and a PhD

As part of her master’s programme, Bitalo produced a research thesis titled Fatherhood, manhood, and personhood: South African fathers’ experiences of parental identity development. The study, which has since been published by Taylor & Francis, explores how South African men understand and interpret fatherhood. 

‘’There was a time when fatherhood was primarily about provision and protection. Today, a new generation of fathers is bringing tenderness and emotional care into the role,” she explained. “My study looks at how we can marry these two approaches.’’ 

Now having completed her master’s degree, Bitalo is already working towards a PhD focused on emerging adulthood, with particular attention to the markers of adulthood in the South African context.

Looking back, she views her graduation as a powerful symbol of resilience and faith. “Walking across that stage represents more than just academic achievement – it’s proof that sometimes things really do work out, even when everything around you suggests otherwise.”  

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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