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04 April 2025 | Story Andre Damons | Photo Supplied
Prof Wayne Truter
Prof Wayne Truter, Research Professor at the UFS Centre for Mineral Biogeochemistry, and Executive Management of the UFS Green Futures Hub.

Hosting the South African Circular Agriculture Initiative (SACAI) – an initiative of the Department of Science, Technology and Innovation’s (DSTI) – will help position the Green Futures Hub at the University of the Free State (UFS) as a leader in circularity in agriculture.

The UFS Green Futures Hub was selected to host the SACAI from 1 January 2025-31 March 2026. The funding received will be used to conduct workshops with stakeholders to develop a strategy to strengthen South Africa’s science, technology, and innovation for a circular economy in the agriculture sector.

The SACAI, under the leadership of Prof Wayne Truter, Research Professor at the UFS Centre for Mineral Biogeochemistry, and Executive Management of the UFS Green Futures Hub, aims to advance the principles of the circular economy and modernise agriculture in line with the South African government's aspirations. These goals are outlined in the Science, Technology, and Innovation (STI) Decadal Plan (2022-2032) and the Circular Economy STI Strategy.

 

Elevating the UFS’ visibility

The UFS Green Future Hub is a virtual platform in the Faculty of Natural and Agricultural Sciences (NAS), to facilitate integration and leverage capabilities to facilitate third stream funding and industry collaboration. It provides an interface and support structure for researchers to engage with funders and partners through the Hub.

Prof Truter says it is a great honour and privilege to have been awarded this initiative. “The funding that comes with SACAI will elevate our visibility in agriculture in the country and will help position Green Futures Hub as a leader in circularity in agriculture. A key objective of SACAI is to leverage science, technology, and innovation to enhance the value of the national system of innovation (NSI) within the agriculture sector. 

“The initiative will align with the priorities set out in the Circular Economy STI Strategy (2024-2034), focusing on resource efficiency, regenerative agriculture, sustainable agro-processing, and biorefinery development in South Africa. Through collaborations with other public research institutions, the hub will drive STI implementation in these critical areas,” says Prof Truter.

 

Objectives of SACAI 

The objective of SACAI is to give effect to the (i) circular economy, and (ii) modernising agriculture, aspirations of the South African government. The SACAI aims to advance the principles of the circular economy and modernise agriculture in line with the South African government’s aspirations. 

Simultaneously, Prof Truter explains, the objectives of the SACAI align with the vision of the UFS Green Futures Hub to be a global leader in advancing the understanding and application of sustainable practices for life with land and water, in developing contexts. By leveraging the latest advancements in research, technology, and innovation, the hub aims to create a thriving future where communities harmonise with natural and agricultural environments, ensuring the well-being of current and future generations, which has a particular focus on modernising agriculture and capacity development. 

Through STI, the SACAI will support the South African agriculture sector to adopt, scale and accelerate circular practices and technology. The SACAI will act through a hub-and-spoke model, to build and strengthen a national system of innovation, and associated capability, and will establish and strengthen strategic regional and international STI partnerships, to directly support industry and other sector stakeholders, serving as a facilitator of relevant research and related outputs.

 

UFS’ Vision 130 

“A South African Circular Agricultural Initiative perfectly aligns with our research-led, student-centred, and regionally engaged university by driving innovation and knowledge production in sustainable agriculture. This initiative will enable the university to contribute to development and social justice by advancing circular farming practices that reduce waste, optimise resources, and promote environmental sustainability, particularly in rural areas. 

“This fosters greater food security and resilience, benefiting marginalised communities, and addressing social inequalities within the agricultural sector. By involving our students, this initiative will directly support the student-centred approach, offering hands-on learning experiences that equip graduates with cutting-edge skills in circular economy principles,” says Prof Truter. 

The university’s Vision 130 focus on diversity, inclusion, and equity is reflected in the initiative’s emphasis on sharing knowledge and resources equitably, ensuring maximum societal impact and advancing a more just and sustainable agricultural system across South Africa.

Prof Vasu Reddy, UFS Deputy Vice-Chancellor: Research and Internationalisation, says: “This accolade speaks volumes of the calibre of our scholars and the recognition of our expertise in the agricultural domain. The UFS is exceptionally proud of Prof Truter’s drive, initiatives, vision and foresight. Under his leadership, we will augment and inflect even further our standing and position in the circular economy of agriculture. Reddy added: “We will not simply be the heartland but the growing soul and substance of what agriculture might become through research, implementation and impact. We are watching this space with deep curiosity.”

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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