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04 April 2025 | Story Precious Shamase | Photo Supplied
Robson Nkosi
Robson Nkosi in his academic regalia at the graduation for his honours degree.

Robson Siphosihle Nkosi's journey is a compelling narrative of resilience, determination, and academic achievement – a story that resonates deeply within the University of the Free State (UFS) community. Born in Mpumalanga and raised under challenging circumstances, Nkosi's path to academic success is a testament to his unwavering spirit.

 

Unwavering determination

His early life was marked by significant loss, having been raised initially by his grandmother, and subsequently by his mother, who tragically passed away just before his final year of high school at Bee Maseko Secondary School, a quintile 1 school in Sheepmoor, Mpumalanga. Facing financial hardship, he relied on the support of friends to complete his matriculation.

Despite these adversities, Nkosi's determination shone through. With the invaluable assistance of his high school teacher, Mokoena Libakiso – whom he now considers his mother – he applied to the UFS to pursue a teaching degree. Although initially accepted, funding delays resulted in his offer being withdrawn. Securing funding later, he enrolled in a BSocSci degree, majoring in Communication Science and Sociology, demonstrating his adaptability and commitment to higher education.

Nkosi’s initial aspiration to switch to a Bachelor of Education degree was redirected by the NSFAS N+1 rule. However, he refocused his goals, setting his sights on a PhD and a career in higher education lecturing. This strategic vision fuelled his academic pursuits.


Leadership. Excellence. PhD.

His leadership skills were honed during his final undergraduate year, serving as the Qwaqwa Campus SRC Deputy President and ISRC Treasurer General. His academic excellence was consistently recognised through academic merit bursaries and the UFS Partial Tuition Fee Bursary, which supported his honours studies. Living in Botshabelo and commuting to Bloemfontein, Nkosi demonstrated his dedication.

During his honours year, he not only excelled as a student, but also as a tutor and Career Ambassador. His academic prowess led to an invitation from his honours lecturer, Yzelle Du Plessis, to facilitate Communication Science classes. He completed his honours degree cum laude, specialising in Leadership Communication.

Nkosi's academic journey continued with a master’s in communication science, funded by the National Research Foundation (NRF). Simultaneously, he gained practical teaching experience as a junior lecturer. He recently completed his master's degree and is now pursuing a PhD in Communication Science, while continuing to teach final-year and honours students on the Bloemfontein Campus.


A life dedicated to education and leadership

His short-term goal is to secure a permanent lecturing position, while his long-term ambition is to become a professor of Communication Science and potentially assume a leadership role in higher education, the public sector, or civil society.

Robson Nkosi's story is a powerful example of resilience, academic excellence, and the transformative impact of education. His dedication and gratitude to those who supported him underscore the importance of community and mentorship. He stands as an inspiration to the UFS community, demonstrating that with determination and perseverance, even the most challenging circumstances can be overcome.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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