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04 April 2025 | Story Precious Shamase | Photo Supplied
Robson Nkosi
Robson Nkosi in his academic regalia at the graduation for his honours degree.

Robson Siphosihle Nkosi's journey is a compelling narrative of resilience, determination, and academic achievement – a story that resonates deeply within the University of the Free State (UFS) community. Born in Mpumalanga and raised under challenging circumstances, Nkosi's path to academic success is a testament to his unwavering spirit.

 

Unwavering determination

His early life was marked by significant loss, having been raised initially by his grandmother, and subsequently by his mother, who tragically passed away just before his final year of high school at Bee Maseko Secondary School, a quintile 1 school in Sheepmoor, Mpumalanga. Facing financial hardship, he relied on the support of friends to complete his matriculation.

Despite these adversities, Nkosi's determination shone through. With the invaluable assistance of his high school teacher, Mokoena Libakiso – whom he now considers his mother – he applied to the UFS to pursue a teaching degree. Although initially accepted, funding delays resulted in his offer being withdrawn. Securing funding later, he enrolled in a BSocSci degree, majoring in Communication Science and Sociology, demonstrating his adaptability and commitment to higher education.

Nkosi’s initial aspiration to switch to a Bachelor of Education degree was redirected by the NSFAS N+1 rule. However, he refocused his goals, setting his sights on a PhD and a career in higher education lecturing. This strategic vision fuelled his academic pursuits.


Leadership. Excellence. PhD.

His leadership skills were honed during his final undergraduate year, serving as the Qwaqwa Campus SRC Deputy President and ISRC Treasurer General. His academic excellence was consistently recognised through academic merit bursaries and the UFS Partial Tuition Fee Bursary, which supported his honours studies. Living in Botshabelo and commuting to Bloemfontein, Nkosi demonstrated his dedication.

During his honours year, he not only excelled as a student, but also as a tutor and Career Ambassador. His academic prowess led to an invitation from his honours lecturer, Yzelle Du Plessis, to facilitate Communication Science classes. He completed his honours degree cum laude, specialising in Leadership Communication.

Nkosi's academic journey continued with a master’s in communication science, funded by the National Research Foundation (NRF). Simultaneously, he gained practical teaching experience as a junior lecturer. He recently completed his master's degree and is now pursuing a PhD in Communication Science, while continuing to teach final-year and honours students on the Bloemfontein Campus.


A life dedicated to education and leadership

His short-term goal is to secure a permanent lecturing position, while his long-term ambition is to become a professor of Communication Science and potentially assume a leadership role in higher education, the public sector, or civil society.

Robson Nkosi's story is a powerful example of resilience, academic excellence, and the transformative impact of education. His dedication and gratitude to those who supported him underscore the importance of community and mentorship. He stands as an inspiration to the UFS community, demonstrating that with determination and perseverance, even the most challenging circumstances can be overcome.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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