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09 April 2025 | Story Tshepo Tsotetsi | Photo Supplied
EMS PhDs
Dr Shaun Watson, Prof Philippe Burger, Dr Marese Lombard, and Dr Ambrosé Du Plessis.

As the University of the Free State (UFS) continues to celebrate the achievements of its graduates during the April 2025 graduation ceremonies, three academic staff members from the UFS Faculty of Economic and Management Sciences (EMS) are among those marking a significant milestone with the successful completion of their doctoral degrees.

Prof Philippe Burger, Dean of the EMS Faculty, reflected on the significance of the moment and applauded the trio of new EMS PhD graduates: Dr Shaun Watson, Dr Marese Lombard, and Dr Ambrosé Ray du Plessis.

“For the EMS Faculty to have three staff members obtain a PhD on one day is very special,” Prof Burger said. “These colleagues have grown their standing in the scholarly community and are now, with a PhD in the bag, ready to take on the academic world and the world at large. The EMS Faculty places a high premium on our staff holding a PhD, so we strongly encourage those who are not in possession of a PhD to pursue one.”

Prof Burger added that their achievements not only reflect personal dedication and professional growth but also contribute to the University of the Free State’s Vision 130 goal: to have 75% of academic staff holding doctoral degrees by 2034.

The EMS academics who graduated during the April 2025 ceremonies are:

 

Dr Shaun Watson: Understanding markets through restatements

Dr Shaun Watson, a senior lecturer in the UFS School of Accountancy since 2006, earned his PhD in Management Accounting with a thesis titled ‘Market Efficiency and Share Price Reaction Following the Retrospective Restatement of Financial Statements of JSE-Listed Companies’. His study analysed how financial restatements affect market behaviour, providing key insights for policymakers and investors navigating emerging markets.

“For me, it was both a personal challenge and a professional goal,” Dr Watson said. “I’d often wondered if I had what it takes to complete a PhD and, as an academic, I saw it as the pinnacle of our field. My wife was the one who told me to ‘Nike – just do it!’ Her belief in me, along with the quiet support of my family, gave me the push I needed to start, and the strength to keep going.”

To those still considering the journey, Watson offered this advice: “Do it for yourself – because if you don’t, you will never finish. It is a demanding journey that requires sacrifice and perseverance, but the reward of discovering something meaningful is worth every moment.”

 

Dr Marese Lombard: Taxation as a tool for sustainable agriculture

Also from the School of Accountancy, Dr Marese Lombard received her PhD in Taxation. Her research, ‘Taxation as a Method to Promote Sustainable Agriculture in South Africa’, is the first of its kind to offer empirical evidence on how tax provisions could be used to incentivise sustainability in local agriculture.

“I hope to see a conversation regarding policy changes as to how taxation can be used as a positive method to impact sustainability,” Dr Lombard said. “If taxation can be used to further assist our agricultural industry to become more sustainable, it can not only increase our competitive edge but also address the concern of food security.”

Reflecting on her personal growth, she said, “It has taught me that we are more resilient than we think. The challenge of taking on a PhD has made me more open to other ideas and approaches, and more comfortable with criticism – not just in academia, but in life.”

 

Dr Ambrosé Ray du Plessis: Rethinking the political-administrative divide

From the Department of Public Administration and Management, Dr Ambrosé Ray du Plessis earned his PhD in Public Administration and Management. His thesis, ‘The Political-Administrative Dichotomy in Coalition-Led Metropolitan Municipalities: A South African Perspective’, developed a fresh conceptual framework for understanding the tensions and complexities within coalition-led governance, using the City of Johannesburg as a case study.

“For me, academia is a calling, and I believe that a PhD is an essential stepping stone to be successful in academia,” Dr Du Plessis said. “Being the first in my family to do a PhD motivated me to work harder, as I wanted to inspire those who will come after me.”

Balancing full-time lecturing and doctoral research required immense discipline: “I often had to work at night and over weekends to meet my deadlines… but the emotional and intellectual support from my PhD promoter, Prof Liezel Lues, was central to my success.”

Now, Dr Du Plessis hopes to deepen academic discourse on coalition politics: “My research addresses critical gaps and provides fresh insights into the political-administrative discourse as it can be applied to real-world coalition government problems in South Africa… I hope my work can leave a lasting impact – not only within academia but also in practical applications that benefit society.”

 

A testament to resilience and purpose

While their research topics differ vastly, all three describe their PhD journeys as transformative, both professionally and personally. From late nights and weekend writing sessions to intense supervision relationships, each story reflects a deeper commitment to scholarship – and to growing the UFS’s intellectual capital.

News Archive

Oprah warms up chilly Bloemfontein
2011-06-24

 

Mr John Samuel (left), interim Director of the International Institute for Studies in Race, Reconciliation and Social Justice; Dr Winfrey, and Prof. Jonathan Jansen, Vice-Chancellor and Rector.
Photo: Rian Horn 

Transcription of speech

Photo gallery

Video clip

Dr Oprah Winfrey brought Bloemfontein a warm day in the middle of a bitter cold winter. Outside the Callie Human Centre of our university, people were shivering in temperatures below 10 degrees Celsius.

Inside, however, the audience was engulfed in the excitement and warmth of a very special occasion: media icon and philanthropist Dr Winfrey received an honorary degree in Education from our university. 

The graduation was probably the biggest ceremony of its kind in South Africa. The Callie Human was packed with more than 4 500 people who had jumped for the opportunity to attend one of the great milestones in the existence of our university. They had to brave long queues to obtain tickets and to get seated. However, this just added to the excitement of seeing Dr Winfrey in real life. 

The ceremony was like a huge reunion or festival. Some people had called in designers to dress them for the occasion, while others fetched their very best clothes from their wardrobes. People tweeted, sent SMS messages, phoned or brought their families with them. Cell phones and cameras captured the occasion.

The graduation ceremony was also an emotional moment for Dr Winfrey, who shed silent tears.

Her motivational talk afterwards was very inspiring. Dr Winfrey said that everybody can be successful. They just need to apply their minds to what they want.

“Never give up. You are not defined by your circumstances. There is hope. Have a vision and let that vision be bigger than yourself. Allow yourself to live in that space of yourself,” Dr Winfrey said.

About 100 volunteers from the univeristy community helped by among others showing guests to their seats, providing guests assistance with parking and taking care of general enquiries from the audience.

The university received messages of congratulations from all over for the arrangements and the professional way in which the ceremony was presented.
 

Media Release
25 June 2011
Issued by: Lacea Loader
Director: Strategic Communication
Tel: +27 51 401 2584
Cell: +27 83 645 2454
E-mail: news@ufs.ac.za


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