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09 April 2025 | Story Tshepo Tsotetsi | Photo Supplied
EMS PhDs
Dr Shaun Watson, Prof Philippe Burger, Dr Marese Lombard, and Dr Ambrosé Du Plessis.

As the University of the Free State (UFS) continues to celebrate the achievements of its graduates during the April 2025 graduation ceremonies, three academic staff members from the UFS Faculty of Economic and Management Sciences (EMS) are among those marking a significant milestone with the successful completion of their doctoral degrees.

Prof Philippe Burger, Dean of the EMS Faculty, reflected on the significance of the moment and applauded the trio of new EMS PhD graduates: Dr Shaun Watson, Dr Marese Lombard, and Dr Ambrosé Ray du Plessis.

“For the EMS Faculty to have three staff members obtain a PhD on one day is very special,” Prof Burger said. “These colleagues have grown their standing in the scholarly community and are now, with a PhD in the bag, ready to take on the academic world and the world at large. The EMS Faculty places a high premium on our staff holding a PhD, so we strongly encourage those who are not in possession of a PhD to pursue one.”

Prof Burger added that their achievements not only reflect personal dedication and professional growth but also contribute to the University of the Free State’s Vision 130 goal: to have 75% of academic staff holding doctoral degrees by 2034.

The EMS academics who graduated during the April 2025 ceremonies are:

 

Dr Shaun Watson: Understanding markets through restatements

Dr Shaun Watson, a senior lecturer in the UFS School of Accountancy since 2006, earned his PhD in Management Accounting with a thesis titled ‘Market Efficiency and Share Price Reaction Following the Retrospective Restatement of Financial Statements of JSE-Listed Companies’. His study analysed how financial restatements affect market behaviour, providing key insights for policymakers and investors navigating emerging markets.

“For me, it was both a personal challenge and a professional goal,” Dr Watson said. “I’d often wondered if I had what it takes to complete a PhD and, as an academic, I saw it as the pinnacle of our field. My wife was the one who told me to ‘Nike – just do it!’ Her belief in me, along with the quiet support of my family, gave me the push I needed to start, and the strength to keep going.”

To those still considering the journey, Watson offered this advice: “Do it for yourself – because if you don’t, you will never finish. It is a demanding journey that requires sacrifice and perseverance, but the reward of discovering something meaningful is worth every moment.”

 

Dr Marese Lombard: Taxation as a tool for sustainable agriculture

Also from the School of Accountancy, Dr Marese Lombard received her PhD in Taxation. Her research, ‘Taxation as a Method to Promote Sustainable Agriculture in South Africa’, is the first of its kind to offer empirical evidence on how tax provisions could be used to incentivise sustainability in local agriculture.

“I hope to see a conversation regarding policy changes as to how taxation can be used as a positive method to impact sustainability,” Dr Lombard said. “If taxation can be used to further assist our agricultural industry to become more sustainable, it can not only increase our competitive edge but also address the concern of food security.”

Reflecting on her personal growth, she said, “It has taught me that we are more resilient than we think. The challenge of taking on a PhD has made me more open to other ideas and approaches, and more comfortable with criticism – not just in academia, but in life.”

 

Dr Ambrosé Ray du Plessis: Rethinking the political-administrative divide

From the Department of Public Administration and Management, Dr Ambrosé Ray du Plessis earned his PhD in Public Administration and Management. His thesis, ‘The Political-Administrative Dichotomy in Coalition-Led Metropolitan Municipalities: A South African Perspective’, developed a fresh conceptual framework for understanding the tensions and complexities within coalition-led governance, using the City of Johannesburg as a case study.

“For me, academia is a calling, and I believe that a PhD is an essential stepping stone to be successful in academia,” Dr Du Plessis said. “Being the first in my family to do a PhD motivated me to work harder, as I wanted to inspire those who will come after me.”

Balancing full-time lecturing and doctoral research required immense discipline: “I often had to work at night and over weekends to meet my deadlines… but the emotional and intellectual support from my PhD promoter, Prof Liezel Lues, was central to my success.”

Now, Dr Du Plessis hopes to deepen academic discourse on coalition politics: “My research addresses critical gaps and provides fresh insights into the political-administrative discourse as it can be applied to real-world coalition government problems in South Africa… I hope my work can leave a lasting impact – not only within academia but also in practical applications that benefit society.”

 

A testament to resilience and purpose

While their research topics differ vastly, all three describe their PhD journeys as transformative, both professionally and personally. From late nights and weekend writing sessions to intense supervision relationships, each story reflects a deeper commitment to scholarship – and to growing the UFS’s intellectual capital.

News Archive

Prof. Letticia Moja a winner in her category
2004-08-17

 

Prof. Moja a finalist in award 
'Every member of staff is important to me'

Michelle Cahill - Bloemnuus

IF you are in need of a dose of inspiration, try and get an appointment with Prof. Letticia Moja, the Dean of the Faculty of Health Science at the University of the Free State. It will not be easy as she has an extremely tight schedule, over and above being a finalist in the 2004 Shoprite/Checkers Woman of the Year competition.

 

Although not a born and bred Free Stater, this dynamic woman has come to love the Free State. "Once you get past the mindset of a small town and all the negatives surrounding it, it is an absolutely wonderful experience," Moja said.

Moja was born in Pretoria and grew up in Garankuwa as the second eldest of five children. "That was nothing special. I was not the eldest and I wasn't the youngest," she quipped. She had two younger brothers, one of whom died in a car accident and then two sisters.

She went to school in Pretoria and her first contact with the Free State was when she wrote her matric at Moroka High School in Thaba Nchu. "That was one of the best schools for us at that time," she says. After completing matric, she went on to study medicine in KwaZulu-Natal.

In 1982 she returned "home" and completed her internship at the Garankuwa Hospital. Hereafter she specialised in gynaecological obstetrics at Medunsa.

She became the head of the gynaecological obstetrics unit and later opened a branch in Pietersburg.

"This was just about the most heart-rending time of my life. You saw people travelling for up to three days just to see a doctor," she says. "Here we really interacted with the community."

In 2001 she was invited by the University of the Free State to apply for the job of vice-dean of the Faculty of Health Science. "I wasn't too keen," she says, "but they kept on calling to find out if I had applied or not," she says with a smile. "Eventually I gave in and was appointed."

She thought she would work a couple of years under Prof. Kerneels Nel, then the dean of the faculty. "Unfortunately that was not to be. I had hoped that I could learn from him," Moja says.

Prof. Nel died of a heart attack in 2003 after which Moja deputised for him before being appointed as dean.

"This brought along a whole newset of challenges," she says, "Now I have to work out budgets and I need to know what human resources are," she jokes. This has prompted her to take up her studies again and she is currently doing her MBA.

"It has certainly been a challenge to go into management and without my support structure I most certainly wouldn't have been able to do it," Moja says.

Moja is actively involved in her church and serves on various committees including the Health Professional Council where she is acting president of the Medical and Dental Board and the Provincial Aids Council.

To her no job is menial. She recalls when she used to have "high tea" with her staff in Gauteng and Limpopo. "One of the cleaning ladies used to think her job was menial. That is just not so. No hospital can do without even the lowest position. Imagine stepping over rubbish while you're trying to catch a baby. To me everybody is important no matter what you do. "

Moja's eldest daughter is studying for her B.Accounting degree at Wits . Her youngest daughter is in Gr. 9 at Eunice and she has also brought along her niece, who is in Gr. 8 at Eunice. "You see, we need to be three girls in the house."
She feels honoured to have been nominated by the institution especially as it is traditionally male-dominated. "It is not about me, but about the support structure. Nobody can do it on their own. It is a team effort."
BLOEMNUUS - VRYDAG 9 JULIE 2004

 

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