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09 April 2025 | Story Tshepo Tsotetsi | Photo Supplied
EMS PhDs
Dr Shaun Watson, Prof Philippe Burger, Dr Marese Lombard, and Dr Ambrosé Du Plessis.

As the University of the Free State (UFS) continues to celebrate the achievements of its graduates during the April 2025 graduation ceremonies, three academic staff members from the UFS Faculty of Economic and Management Sciences (EMS) are among those marking a significant milestone with the successful completion of their doctoral degrees.

Prof Philippe Burger, Dean of the EMS Faculty, reflected on the significance of the moment and applauded the trio of new EMS PhD graduates: Dr Shaun Watson, Dr Marese Lombard, and Dr Ambrosé Ray du Plessis.

“For the EMS Faculty to have three staff members obtain a PhD on one day is very special,” Prof Burger said. “These colleagues have grown their standing in the scholarly community and are now, with a PhD in the bag, ready to take on the academic world and the world at large. The EMS Faculty places a high premium on our staff holding a PhD, so we strongly encourage those who are not in possession of a PhD to pursue one.”

Prof Burger added that their achievements not only reflect personal dedication and professional growth but also contribute to the University of the Free State’s Vision 130 goal: to have 75% of academic staff holding doctoral degrees by 2034.

The EMS academics who graduated during the April 2025 ceremonies are:

 

Dr Shaun Watson: Understanding markets through restatements

Dr Shaun Watson, a senior lecturer in the UFS School of Accountancy since 2006, earned his PhD in Management Accounting with a thesis titled ‘Market Efficiency and Share Price Reaction Following the Retrospective Restatement of Financial Statements of JSE-Listed Companies’. His study analysed how financial restatements affect market behaviour, providing key insights for policymakers and investors navigating emerging markets.

“For me, it was both a personal challenge and a professional goal,” Dr Watson said. “I’d often wondered if I had what it takes to complete a PhD and, as an academic, I saw it as the pinnacle of our field. My wife was the one who told me to ‘Nike – just do it!’ Her belief in me, along with the quiet support of my family, gave me the push I needed to start, and the strength to keep going.”

To those still considering the journey, Watson offered this advice: “Do it for yourself – because if you don’t, you will never finish. It is a demanding journey that requires sacrifice and perseverance, but the reward of discovering something meaningful is worth every moment.”

 

Dr Marese Lombard: Taxation as a tool for sustainable agriculture

Also from the School of Accountancy, Dr Marese Lombard received her PhD in Taxation. Her research, ‘Taxation as a Method to Promote Sustainable Agriculture in South Africa’, is the first of its kind to offer empirical evidence on how tax provisions could be used to incentivise sustainability in local agriculture.

“I hope to see a conversation regarding policy changes as to how taxation can be used as a positive method to impact sustainability,” Dr Lombard said. “If taxation can be used to further assist our agricultural industry to become more sustainable, it can not only increase our competitive edge but also address the concern of food security.”

Reflecting on her personal growth, she said, “It has taught me that we are more resilient than we think. The challenge of taking on a PhD has made me more open to other ideas and approaches, and more comfortable with criticism – not just in academia, but in life.”

 

Dr Ambrosé Ray du Plessis: Rethinking the political-administrative divide

From the Department of Public Administration and Management, Dr Ambrosé Ray du Plessis earned his PhD in Public Administration and Management. His thesis, ‘The Political-Administrative Dichotomy in Coalition-Led Metropolitan Municipalities: A South African Perspective’, developed a fresh conceptual framework for understanding the tensions and complexities within coalition-led governance, using the City of Johannesburg as a case study.

“For me, academia is a calling, and I believe that a PhD is an essential stepping stone to be successful in academia,” Dr Du Plessis said. “Being the first in my family to do a PhD motivated me to work harder, as I wanted to inspire those who will come after me.”

Balancing full-time lecturing and doctoral research required immense discipline: “I often had to work at night and over weekends to meet my deadlines… but the emotional and intellectual support from my PhD promoter, Prof Liezel Lues, was central to my success.”

Now, Dr Du Plessis hopes to deepen academic discourse on coalition politics: “My research addresses critical gaps and provides fresh insights into the political-administrative discourse as it can be applied to real-world coalition government problems in South Africa… I hope my work can leave a lasting impact – not only within academia but also in practical applications that benefit society.”

 

A testament to resilience and purpose

While their research topics differ vastly, all three describe their PhD journeys as transformative, both professionally and personally. From late nights and weekend writing sessions to intense supervision relationships, each story reflects a deeper commitment to scholarship – and to growing the UFS’s intellectual capital.

News Archive

Dr Francois Deacon appears in international film, Last of the Longnecks, due to research on giraffes
2017-04-04

Description: Giraffe research read more  Tags: Giraffe research read more

Dr Francois Deacon was invited by the producer of Last
of the Longnecks
to be part of a panel handling a question-
and-answer-session about the film.
Photo: Supplied

A great honour was bestowed on a researcher at the University of the Free State (UFS) when he was invited to the preview of the documentary film, Last of the Longnecks. Dr Francois Deacon, lecturer and researcher in the Department of Animal, Wildlife and Grassland Sciences at the UFS, who also has a role in the film, attended the preview at the Carnegie Institution for Science’s Smithsonian National Museum in Washington DC, in the US, in March this year. The preview formed part of the DC Environmental Film Festival.

The Environmental Film Festival in the US capital is the world’s leading showcase of films with an environmental theme and which aims to improve the public’s understanding of the environment through the power of film. During the festival, the largest such festival in the US, more than 150 films were shown to an audience of 30 000 plus. 

Dr Deacon was invited by the producer of Last of the Longnecks to be part of a panel handling a question-and-answer-session about the film directly after the show. He described it as the greatest moment of his life. 

Role in the film Last of the Longnecks

“My role in the film was as the researcher studying giraffes in their natural habitat in order to understand them better, so that we may better protect them, and be able to provide better education on the problem in Africa,” says Dr Deacon. 

“Together with Prof Nico Smit, also from the UFS Department of Animal, Wildlife and Grassland Sciences, Hennie Butler from the Department of Zoology, and Martin Haupt from Africa Wildlife Tracking, we were the first researchers in the world to equip giraffes with GPS collars and to conduct research on this initiative,” he says. This ground-breaking research has attracted international media attention to Dr Deacon and Prof Smit. 

“Satellite tracking is proving to be extremely valuable in the wildlife environment. The unit is based on a mobile global two-way communication platform, utilising two-way data satellite communication, complete with GPS systems.

“It allows us to track animals day and night, while we monitor their movements remotely from a computer over a period of a few years. These systems make the efficient control and monitoring of wildlife in all weather conditions and in near-to-real time possible. We can even communicate with the animals, calling up their positions or changing the tracking schedules,” says Dr Deacon.

The collars, which have been designed to follow giraffes, enable researchers to obtain and apply highly accurate data in order to conduct research. Data can be analysed to determine territory, distribution or habitat preference for any particular species.

Over a period of three years (2014-2016), the Last of the Longnecks team from Iniosante LLC captured on film how Dr Deacon and his team used the GPS collars in Africa to collect data and conduct research on the animals.

“With our research, which aims to understand why giraffes are becoming extinct in Africa, we are looking at the animal in its habitat but not only the animal on its own. If the habitat of these animals is lost, they will be lost as well. Therefore, our focus is on conservation and better understanding the habitat. The giraffe is only a tool to better understand the habitat problem,” says Dr Deacon. 

Since the beginning of his research Dr Deacon and his team have had six new collar designs, with animals in four different reserves being equipped with the collars. The collars use the best technology available in the world and make it possible to determine how giraffes communicate over long distances, and how their sleep patterns function. Physiological and biological focus is placed on the giraffe’s stress levels, natural hormone cycles, and milk quality in cows. 

Description: Giraffe 2017 Tags: Giraffe 2017

Photo: Supplied

Experience at the film festival

“Absolutely amazing. Totally beyond our frame of reference as South Africans.” This is how Dr Deacon describes his experience of the three days in Washington DC during the film festival.

“It was an absolute honour to be part of the global preview of the film and to be able to work with Ashley Davison, the director of the film, and his team. I am just a rural farm boy who dreams big, and now this dream is known worldwide!” he says. 

The film, which will be launched in April, will be screened in South Africa on the National Geographic channel in May 2017. Meanwhile, the film will also be shown at eight other film festivals in the US. 

Work will start on a follow-up documentary in October and Dr Deacon is excited about the prospect. A mobile X-ray machine will be available from October. Internal sonars could also be performed on each of the animals. Researchers from around the world will form part of the team which will be led and co-ordinated by Dr Deacon and his co-workers at the UFS.

Former articles: 

18 Nov 2016: http://www.ufs.ac.za/templates/news-archive-item?news=7964 
23 August 2016: http://www.ufs.ac.za/templates/news-archive-item?news=7856 
9 March 2016:Giraffe research broadcast on National Geographic channel
18 Sept 2015 Researchers reach out across continents in giraffe research
29 May 2015: Researchers international leaders in satellite tracking in the wildlife environment

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