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11 April 2025 | Story Martinette Brits | Photo Supplied
Italian Design Day Competition Winners
National student competition winners, UFS's Gustav Pretorius and Jeanré Erasmus, pictured with Matteo Cibic and Michele Gialdroni, Director of the Italian Cultural Institute.

Two talented Architecture students from the University of the Free State (UFS), Jeanré Erasmus and Gustav Pretorius, have achieved national acclaim by winning the prestigious Italian Design Day 2025 Competition held in Pretoria. Their innovative exhibition space, inspired by The Dancer -  a dynamic ceramic sculpture by renowned South African artist Andile Dyalvane – captivated the judging panel and emerged victorious from among 45 entries submitted by 140 students from across South Africa.

 

Passion meets purpose 

For Erasmus, now in his third year of Architecture and working part-time at Soleil Architects, the path to this milestone began at an early age. “Ever since I was little, I’ve been obsessed with building things,” he recalls. His fascination with design and problem-solving naturally evolved into a passion for architecture, and he credits the UFS for providing a nurturing environment where both his technical skills and creative thinking could flourish. 

He credits his lecturers and peers for constantly challenging his ideas and pushing him towards excellence. He highlights the impact of former lecturer Martie Bitzer in shaping his journey. “We have an amazing, talented, and kind lecturer in Martie Bitzer, who has a big heart for architecture and her students,” he says. 

Pretorius, a fourth-year student, shares a similar drive. His design philosophy is deeply rooted in human experience and storytelling – an approach that played a key role in their winning design. “For me, architecture is not only about the physical form –  it is about how people interact with and move through space,” he explains. He believes their studies at UFS prepared them well to take on real-world challenges, equipping them with both conceptual depth and technical precision. 

 

Designing the story 

The Italian Design Day 2025 Competition, held on 24 February 2025 in Pretoria, tasked students with designing an exhibition space that captured the whimsical and narrative-rich aesthetic of renowned Italian designer Matteo Cibic. Instead of simply showcasing objects, the brief called for storytelling through design. 

Erasmus and Pretorius rose to the challenge by creating a space that echoed the movement and transformation embodied in Dyalvane’s The Dancer. “We didn’t want to use the static display cases,” explained Erasmus. “We designed the space that guided visitors through an interactive journey, rooted in the idea of shaping and refining - mirroring the movement and storytelling embedded in Dyalvane’s clay sculpture.”

Their concept impressed a panel of esteemed judges that included architects, Fanele Zondi and Braam de Villiers, and Stefania Iuliano, Commercial Attaché at the Italian Embassy in Pretoria. The panel’s combined expertise ensured a thorough evaluation of creativity, innovation, and spatial storytelling.

 

Overcoming creative challenges 

Developing a design that balanced imaginative expression with practical execution was no easy task.  “Picture two architecture students staring at a blank page late at night, questioning their life choices,” Erasmus jokes. One of the greatest challenges was translating a deeply emotional concept into a physical space - but through teamwork and continuous refinement, they achieved a balance between form and function.

“Like any great duo – Batman and Robin, peanut butter and jelly, architecture and last-minute deadlines – we balanced each other out,” Erasmus adds. Pretorius agrees, noting that their shared technical mindset kept the design process grounded in feasibility while still allowing room for creativity. Their ability to combine conceptual innovation with structural logic ultimately set their entry apart.

 

A milestone moment

When Erasmus received the call announcing their win, the moment was surreal. “It was a mix of shock and excitement, with a little bit of ‘Wait, is this a prank?’” he says. Although initially sworn to secrecy, the pair struggled to contain their excitement. “We didn’t exactly stick to that rule,” Erasmus admits with a laugh. 

Beyond the accolade, this experience has been transformative. “This experience has been like a masterclass in storytelling through space,” says Pretorius. “It reminded us that architecture is not just about buildings – it is about making people feel something.”

Looking ahead, both students are eager to continue exploring the narrative potential of architecture. Erasmus is particularly interested in how design intersects with various forms of artistic expression, while Pretorius plans to focus on sustainable and experiential design. They agree that the competition has reinforced their belief in architecture as a powerful tool for storytelling and human connection.

 

The winning exhibition space:

News Archive

Inaugural lecture: Prof André Pelser
2004-06-04

Tendencies and changes in the South African population structure in future decades.

Within the next five years South Africa will for the first time in the past century enter a period where the death rate will exceed the birth rate, largely due to the impact of HIV / AIDS.

According to sociologist Prof André Pelser, sociologist at the of the University of the Free State’s (UFS) Department of Sociology, the death rate exceeding the birthrate is only one of three demographic trends which will fundamentally change South Africa’s population structure in the following decades.

He was speaking at the UFS in Bloemfontein during his inaugural lecture as professor this week.

Prof Pelser said that according to some models the South African population will decrease within the next five decades by between 10 and 26 percent.

A second important trend which will impact on the population structure is the progressive ageing of the population.

He said the group above 65 years is the only age category in the South African population which will witness sharp increases in the next few decades.

In the next 50 years, the group younger than 15 years will reflect a decrease of 39% and those older than 65 years in South Africa will increase by approximately 110% in the next two decades.

“The systematic “greying” of the South African population will create the same economic and welfare issues as those with which governments in some more developed countries are already grappling,” said Prof Pelser.

A third trend affecting the South African population structure is the constant decrease in life expectancy.

Life expectancy at birth for the total population is projected to decrease from approximately 62 years at the beginning of the 1990’s to 43 years in 2015-2020, with sharp differences between the various population groups.

These tendencies and changes to the South African population structure have serious implications, he said.

For example, he said, the reduction in life expectancy could compromise national development objectives.

“It is estimated that more than a quarter of the economically active population will be infected with HIV by 2006,” said Prof Pelser.

The increase in the population, in age category 65, will place a financial burden on government and the economically active sector.

“Especially worrying is the fact that ever-increasing proportions of the state budget will be allocated to health and welfare services and this at the expense of other priorities like education, infrastructure, criminal justice system and trade and industry, to name but a few,” he said

“A comprehensive and integrated strategy is thus vitally important in addressing the overarching issues caused by changes in the population structure,” said Prof Pelser.

 

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