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11 April 2025 | Story Martinette Brits | Photo Supplied
Italian Design Day Competition Winners
National student competition winners, UFS's Gustav Pretorius and Jeanré Erasmus, pictured with Matteo Cibic and Michele Gialdroni, Director of the Italian Cultural Institute.

Two talented Architecture students from the University of the Free State (UFS), Jeanré Erasmus and Gustav Pretorius, have achieved national acclaim by winning the prestigious Italian Design Day 2025 Competition held in Pretoria. Their innovative exhibition space, inspired by The Dancer -  a dynamic ceramic sculpture by renowned South African artist Andile Dyalvane – captivated the judging panel and emerged victorious from among 45 entries submitted by 140 students from across South Africa.

 

Passion meets purpose 

For Erasmus, now in his third year of Architecture and working part-time at Soleil Architects, the path to this milestone began at an early age. “Ever since I was little, I’ve been obsessed with building things,” he recalls. His fascination with design and problem-solving naturally evolved into a passion for architecture, and he credits the UFS for providing a nurturing environment where both his technical skills and creative thinking could flourish. 

He credits his lecturers and peers for constantly challenging his ideas and pushing him towards excellence. He highlights the impact of former lecturer Martie Bitzer in shaping his journey. “We have an amazing, talented, and kind lecturer in Martie Bitzer, who has a big heart for architecture and her students,” he says. 

Pretorius, a fourth-year student, shares a similar drive. His design philosophy is deeply rooted in human experience and storytelling – an approach that played a key role in their winning design. “For me, architecture is not only about the physical form –  it is about how people interact with and move through space,” he explains. He believes their studies at UFS prepared them well to take on real-world challenges, equipping them with both conceptual depth and technical precision. 

 

Designing the story 

The Italian Design Day 2025 Competition, held on 24 February 2025 in Pretoria, tasked students with designing an exhibition space that captured the whimsical and narrative-rich aesthetic of renowned Italian designer Matteo Cibic. Instead of simply showcasing objects, the brief called for storytelling through design. 

Erasmus and Pretorius rose to the challenge by creating a space that echoed the movement and transformation embodied in Dyalvane’s The Dancer. “We didn’t want to use the static display cases,” explained Erasmus. “We designed the space that guided visitors through an interactive journey, rooted in the idea of shaping and refining - mirroring the movement and storytelling embedded in Dyalvane’s clay sculpture.”

Their concept impressed a panel of esteemed judges that included architects, Fanele Zondi and Braam de Villiers, and Stefania Iuliano, Commercial Attaché at the Italian Embassy in Pretoria. The panel’s combined expertise ensured a thorough evaluation of creativity, innovation, and spatial storytelling.

 

Overcoming creative challenges 

Developing a design that balanced imaginative expression with practical execution was no easy task.  “Picture two architecture students staring at a blank page late at night, questioning their life choices,” Erasmus jokes. One of the greatest challenges was translating a deeply emotional concept into a physical space - but through teamwork and continuous refinement, they achieved a balance between form and function.

“Like any great duo – Batman and Robin, peanut butter and jelly, architecture and last-minute deadlines – we balanced each other out,” Erasmus adds. Pretorius agrees, noting that their shared technical mindset kept the design process grounded in feasibility while still allowing room for creativity. Their ability to combine conceptual innovation with structural logic ultimately set their entry apart.

 

A milestone moment

When Erasmus received the call announcing their win, the moment was surreal. “It was a mix of shock and excitement, with a little bit of ‘Wait, is this a prank?’” he says. Although initially sworn to secrecy, the pair struggled to contain their excitement. “We didn’t exactly stick to that rule,” Erasmus admits with a laugh. 

Beyond the accolade, this experience has been transformative. “This experience has been like a masterclass in storytelling through space,” says Pretorius. “It reminded us that architecture is not just about buildings – it is about making people feel something.”

Looking ahead, both students are eager to continue exploring the narrative potential of architecture. Erasmus is particularly interested in how design intersects with various forms of artistic expression, while Pretorius plans to focus on sustainable and experiential design. They agree that the competition has reinforced their belief in architecture as a powerful tool for storytelling and human connection.

 

The winning exhibition space:

News Archive

UFS hosts colloquium on technological higher education
2016-10-27

Description: Technology colloquium Tags: Technology colloquium

Prof Lew Zipin, Prof Sechaba Mahlomaholo,
Prof Marie Brennan and Dr Milton Nkoane,
attended the Faculty of Education’s colloquium
on the field of technological higher education
and its contribution to the knowledge society,
at the UFS Bloemfontein Campus. 

The University of the Free State’s (UFS) Faculty of Education, in collaboration with the Research and Development Unit from the Central University of Technology (CUT), hosted a colloquium on the field of technological higher education and its contribution to the knowledge society. Prof Marie Brennan and Prof Lew Zipin, both from Victoria University in Melbourne, Australia, presented the keynote addresses of the colloquium.

The past, present and future
The current fees protests in South Africa have caused universities to rethink and strategise new ways of delivering knowledge. Prof Brennan cautioned that when moving towards technological solutions for teaching, a crucial balance between past knowledge and practices and present and future knowledge and practices needed to be maintained.
“Knowledge is always dynamic, always generated from live problems, and therefore always relies on social interactions. Face-to-face interaction is removed by intense interaction with technology. If knowledge is presently linked to technology, we as academics must be able to move it. However, we should not neglect the indigenous knowledge that was generated through face-to-face interaction,” said Prof Brennan.
She purported that a reconnection between social relations and technology was important but to achieve this, a clearer pedagogical understanding of knowledge production was needed.

Never simplify complex problems

Prof Zipin said academics were constantly seeking complex problems and therefore could not reduce the complexity of a problem to simplify it for students entering the higher education space.
“We need to become a knowledge society. Ideologies often sway us not to look at the complexities of knowledge otherwise these ideologies would not be persuasive,” said Prof Zipin.

Is the technological move counterproductive?
Prof Zipin also cautioned that the move towards technological means for transferring knowledge had its own drawbacks. Institutions are a knowledge economy and its product is human capital. However, producing graduates who catered only to a technological society created downward mobility.
“People’s jobs are replaced by technology. This causes wages to decrease significantly because of structural inequalities, the move towards tech-based schooling should be done cautiously,” said Prof Zipin.

Simplicity not the ultimate sophistication
Prof Zipin concluded by stating that higher education had a responsibility to give its students the best possible future, this could be done by creating hegemonic relationships between institutions of higher learning, government and the private sector. Academics needed to fill the gap and apply their knowledge by applying complexity to social issues and allowing the complexity of these issues to flourish, the professor said.

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