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17 April 2025 | Story Tshepo Tsotetsi
Congratulations to our UFS leaders of the future!

The University of the Free State (UFS) has officially wrapped up its April 2025 graduation season, closing a powerful two-week chapter marked by pride, perseverance, and purpose. Across both its Bloemfontein and Qwaqwa campuses, 7 994 graduates walked the stage, each one carrying with them a story, a struggle, and a celebration.

From Mandela Hall on the Qwaqwa Campus (4–5 April) to the Callie Human Centre on the Bloemfontein Campus (8–12 April), the energy was unmistakable. Applause thundered, gowns flowed, names were called with pride, and ululations filled the air. Some graduates clutched their hard-earned certificates with trembling hands. Others waved to proud families seated in the crowd. But in every moment, one thing was clear: this was not just a ceremony; it was a milestone.

This year, the UFS proudly conferred three honorary doctorates to individuals whose lives and work embody leadership, service, and scholarship:

  • Judge Raymond Zondo, former Chief Justice of South Africa, for his lifelong dedication to justice and transformation in the legal system;
  • Ms Joyce Siwani, social worker and activist, for her powerful legacy in children’s rights and community development; and
  • Prof Toyin Falola, world-renowned historian and scholar, for his outstanding contribution to African knowledge systems and the humanities.

 Alongside these honours, 18 Dean’s Medals were awarded to the highest achievers in each faculty. At the very top stood Jocelyn Smith, who received the Senate Medal – the university’s most prestigious academic award. Smith achieved the highest weighted average across all faculties and graduated with a Bachelor of Science Honours degree in Data Science from the Faculty of Natural and Agricultural Sciences.

But it was not just a celebration of titles. It was a celebration of people. Seventeen members of the Student Representative Council (SRC) also received their qualifications, proving that leadership and academic excellence go hand in hand. And, stepping out from behind lecture-hall podiums and office desks, several academic and support staff members crossed the stage, upgrading their qualifications and proving that learning never stops.

As the UFS journeys toward its future vision – Vision 130 – to be an institution of excellence, care, and impact by 2034, graduations like these serve as a reminder of the human heartbeat behind every strategy, goal, and milestone.

Now, as autumn leaves settle across the Free State, the UFS Class of 2024 walks into their future with heads high, hearts full, and stories that will continue to inspire.

Congratulations, Kovsies!

Watch as each of the honorary doctorate recipients reflects on what the recognition means to them:


WATCH: Dr Joyce Siwani

WATCH: Dr Raymond Zondo

WATCH: Prof Toyin Falola

“Today, I am receiving an honorary doctorate at a university that I never thought I would step into.”

On 9 April 2025, Joyce Siwani was honoured by the University of the Free State with an honorary doctorate in the Faculty of The Humanities, recognising her remarkable journey and contributions in the field of social work.

Watch her share in her own powerful words what this recognition means to her.

Former Chief Justice Raymond Zondo reflects on receiving his honorary doctorate from the University of the Free State Faculty of Law, highlighting the power of education and the urgent need for ethical leadership in Africa.

“Education is the only thing that can really make a meaningful difference to people who are poor, to those who want to change the conditions of living of their communities.”

Watch as Prof Toyin Falola reflects on what it means to receive an honorary doctorate from the University of the Free State Faculty of Law – awarded for his remarkable contributions to African knowledge systems, global scholarship, and decolonial thought.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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