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Louzanne Coetzee
Louzanne Coetzee, a visually impaired Paralympic champion, has been elected to SASCOC’s Athletes Commission.

Louzanne Coetzee, a Paralympian and trailblazer in South African sport, has always embodied resilience, determination, and a passion for pushing boundaries. Recently, Coetzee achieved another milestone in her career – being selected to serve on the Athletes Commission of the South African Sports Confederation and Olympic Committee (SASCOC) for the next Olympic and Paralympic cycle. For Coetzee, this recognition is not just a personal achievement but an opportunity to drive meaningful change for athletes, particularly those with disabilities.

“Being selected as part of the SASCOC Athletes Commission is a great privilege,” she says. “It gives me the opportunity to represent athletes at the SASCOC level and take their issues forward. I was part of the previous commission, and I look forward to building on the work we have already started.”

As a visually impaired (classification T11) athlete with a distinguished career, Coetzee’s experiences inform her approach to this new role. Although she is not directly part of the SASCOC board, her seat on the Athletes Commission allows her to act as a crucial advocate for athletes, contributing to decisions that impact South African sport. “The commission will have its training soon, and we will learn more about our new responsibilities there,” she explains. “But my focus is clear: I want to improve classification opportunities for para-athletes and contribute towards enhancing high-performance athlete support in South Africa.”

Her vision extends beyond just the athletes she represents – she recognises the unique challenges that athletes with disabilities face. “The drive to succeed needs to come from within. You, as an athlete, are responsible for your performance, and that mindset is essential,” Coetzee says. She adds that the commission hosts athlete indabas, where athletes can voice their concerns and share the challenges they face. “We will continue to address these issues and work towards solutions that make a real difference.”

Coetzee has a clear message for young athletes with disabilities: “Your drive for success needs to be part of who you are. You alone control whether you succeed. And when challenges arise, don’t be afraid to voice them and seek assistance. Be creative in finding solutions to your unique challenges.”

Her advice extends beyond the competitive arena. After balancing a successful athletic and academic career with leadership aspirations, she emphasises the importance of time management for those seeking to excel both in sport and leadership. “It might be hard to do both, but it’s achievable if you plan properly,” she says, offering valuable guidance for aspiring athletes who wish to follow in her footsteps.

Her passion for improving inclusivity and accessibility in South African sport drives her to advocate for greater awareness of para-sports. “I want more people to know these athletes and support them on their journey,” she says. “There needs to be more awareness regarding para-sport, and as athletes we need to speak up. If we don’t, things won’t change for the betterment of us as athletes.”

Despite her incredible achievements, Coetzee remains motivated by a simple love for her sport. “I really enjoy what I do. It’s not just a job; it’s a passion,” she says. She also emphasises the importance of diverse representation on boards like SASCOC. “It’s vital that athletes have a say in the decision-making processes that impact their careers,” she says. “If we don’t speak up, things won’t change.”

Her success is also a testament to the support and opportunities she has received throughout her journey. “Everyone at the University of the Free State (UFS), especially KovsieSport and the Centre for Universal Access and Disability Support (CUADS), has played a major role in my success,” she says. “The support has helped me compete at the highest level while remaining academically strong. I am truly honoured to be backed by such a great institution.”

Finally, Coetzee calls on the public to help raise awareness and support for athletes with disabilities. “Show support for these athletes, be interested in the sports they play, and watch Paralympic sports when available. Be vocal about your support, as that can make a huge difference in recognition and opportunity,” she encourages.

As Louzanne Coetzee continues to break barriers and inspire others, her commitment to improving the lives of athletes, especially those with disabilities, remains unwavering. Through her leadership on the SASCOC Athletes Commission, she is not just advocating for athletes today but also paving the way for future generations to succeed in an inclusive and supportive sporting environment.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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