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15 August 2025 | Story Tshepo Tsotetsi
Business Acumen Day
The UFS School of Accountancy recently hosted its third annual Business Acumen Day and Panel Discussion, featuring former Chief Justice Raymond Zondo, Prof Deon Rossouw, Rochelle Murugan, and Prof Bernard Agulhas.

The University of the Free State’s (UFS) School of Accountancy in the Faculty of Economic and Management Sciences hosted its third annual Business Acumen Day and Panel Discussion on 12 August 2025, placing ethics, integrity, and public trust firmly under the spotlight.

Sponsored by audit, accounting and consulting firm Forvis Mazars South Africa, the day opened with a student-centred engagement in the Callie Human Centre, followed by a dynamic panel discussion with staff and stakeholders at the Centenary Complex. Both sessions tackled the theme ‘Restoring Public Trust: Ethical Leadership in an Era of Public Accountability’.

The panel featured former Chief Justice Raymond Zondo, whose decades in judicial service include leading the State Capture Commission; Prof Deon Rossouw, an internationally recognised authority on business ethics and corporate governance; and Rochelle Murugan, Head of Audit at Forvis Mazars South Africa and a leader in diversity and inclusion. The discussion was facilitated by Prof Bernard Agulhas, former CEO of the Independent Regulatory Board for Auditors and an influential figure in global standard-setting and corporate governance.

According to Prof Frans Prinsloo, Director of the School of Accountancy, the event’s timing was deliberate: “Given the erosion of public confidence in leadership and the ongoing reports of corruption and abuse of power, it is crucial to address ethical leadership and public trust head-on. Our profession has a responsibility to lead conversations that promote integrity, accountability, and responsible leadership. These events give our profession and students the opportunity to hear directly from leaders who have shaped the national dialogue on these issues.”

 

Building a culture of ethics

Earlier in the day, Justice Zondo spoke directly to students who are preparing for careers in accounting and auditing, emphasising the importance of integrity in sustaining the profession’s credibility. “Your job is a very important job, and ethical behaviour is the only way your profession is going to continue to be respected. You must never let your profession down. Remember, your integrity is priceless,” he said. He also identified features of ethical leadership – integrity, fairness, humility, accountability, and courage – as non-negotiables for those entering the profession.

In the panel discussion, Murugan stressed that “the tone at the top plays a massive role” in shaping ethical cultures. She said leaders have a responsibility to create environments where ethical leadership and accountability are built into performance measures and reward systems. “Speaking up should be something we expect, respect, and protect,” she said, adding that embedding ethical policies into daily processes ensures they become a natural part of everyday work.

Prof Rossouw built on this point, noting that ethical tone must extend beyond the top levels of leadership. “We often find that the tone at the top does not filter down through the rest of the organisation. We need the same commitment to ethics across all employees,” he said, adding that an ethical culture requires clear standards, open discussions about ethics, and accountability. “If you do the wrong thing, there must be consequences. Equally, if you do the right thing, there should be recognition for the role you play,” he said, explaining that this approach allows employees at all levels to see themselves as active participants in an organisation’s ethical life.

 

Ethics in action: From Parliament to the public

Justice Zondo contributed a legal and governance perspective, drawing on an example from his time overseeing parliamentary processes. He recounted how, during a motion of no confidence in then-president Jacob Zuma, members of the ruling party were instructed to vote against the motion or risk losing their parliamentary seats. “This illustrates how individuals sometimes compromise their ethics out of fear for their positions,” he said. “In the public sector, the system can work against ethics when decisions are taken in the interest of the organisation rather than the people it serves. This undermines the fight against corruption.”

He also outlined three ways citizens can play a role in strengthening public accountability: avoiding the election of leaders with histories of wrongdoing; remaining active and vocal in holding public representatives accountable; and supporting or joining organisations that fight corruption. “Remember, people in Parliament work for you, not the other way around,” he told the audience.

Prof Rossouw offered a conceptual distinction between ethics and values, clarifying that, although the two are related, they are not identical. “Ethics is about doing good unto others as you expect them to do unto you. Values, on the other hand, are our priorities or convictions about what is important – but not all values are ethical. Ethical values are those that guide how we treat other people and interact with them,” he explained, describing ethics as a subset of an organisation’s broader values.

Underscoring why this conversation matters for the profession and the country, Prof Prinsloo noted: “Accounting and auditing are cornerstones of public accountability. Ethical leadership ensures these functions are performed with integrity and transparency. In South Africa, where there have been significant breaches of trust, the intersection of these three elements is vital. Ethical accounting and auditing practices, guided by strong ethical leadership, are essential for ensuring that public resources are managed responsibly and that those in positions of power are held accountable. In the School of Accountancy, we aim to equip our students with the skills and ethical grounding to navigate these complexities and uphold the highest standards of public accountability.”

Hosting thought leaders such as Justice Zondo and Prof Rossouw, he added, is both “a privilege” and a signal of intent: “By providing a platform for these important conversations, we signal to our students, alumni, and the broader community that we are serious about shaping ethical leaders and promoting a culture of accountability.”

The third annual Business Acumen Day and Panel Discussion continues the School of Accountancy’s commitment to convening rigorous, topical dialogue across auditing, governance, sustainability, and ethics – a commitment Prof Prinsloo says will endure: “We will continue to host conversations that challenge conventional thinking, bring together diverse voices, and provide students and practitioners with tools to strengthen ethical cultures in their organisations.”

News Archive

During 2011: Appointments
2011-12-01

Dr Lis Lange: Senior Director: DIRAP

Description: 2011 Appointments_Lis Lange Tags: 2011 Appointments_Lis Lange

Dr Lis Lange, an Argentinean by birth, immigrated to South Africa twenty years ago – a few weeks after Nelson Mandela had walked through the gates of Victor Verster. For the past ten years, she has been involved in quality assurance for higher education institutions at the Council on Higher Education at national level.

She is assisting our university in the areas of quality assurance and academic planning, contributing to the development of deep intellectual debate and multi-disciplinary research.


Prof. Charles Dumas, Department of Drama and Theatre Arts

Description: 2011 Appointments_Charles Dumas Tags: 2011 Appointments_Charles Dumas

Prof. Charles Dumas, Extraordinary Professor in our Department of Drama and Theatre Arts, will be spending three months per year for the next three years at our university to help develop filmmaking, specifically focusing on the development of the Video Unit Planned for the Department.

Prof. Dumas started the year off with the production, Our Father’s Daughters, which was produced during the Mini-festival as well as at the Reitz Four reconciliation meeting. The production was also turned into a short film. Prof. Dumas gave film-acting classes to the third-year drama students. He directed multiple productions, such as the third-year module production Ipi Zombi, the Grahamstown Festival production, Seven Guitars and the Dance/drama production, Race, Reconciliation and the Reitz Four.


Prof. Daniel Plaatjies, UFS Business School

Description: 2011 Appointments_Daniel Plaatjies Tags: 2011 Appointments_Daniel Plaatjies

Prof. Daniel Plaatjies is the former Director and Head of the Graduate School of Public and Development Management at the University of the Witwatersrand. He was mainly responsible for the leading, directing and managing of strategic academic programmes, teaching, research, governance, service management and monitoring. Prof. Plaatjies, who was appointed as Visiting Professor at our Business School this year, will as part of his new duties at our Faculty of Economic and Management Sciences, be lecturing part-time and supervise our PhD students.


Prof. Johann Neethling, Department of Private Law

Description: 2011 Appointments_Johann Neethling Tags: 2011 Appointments_Johann Neethling

Prof. Johann Neethling’s career is now completing its full circle with his appointment as Senior Professor in our Department of Private Law. In 1965 he was a first-year at this university. With his nine law text books and nearly 200 articles, together with 40 years’ experience in academic training he is of inestimable value to this Department. His publications contribute to the establishment of our university as a research institute.


Prof. Hussein Solomon, Department of Political Science

 Description: 2011 Appointments_Hussein Solomon Tags: 2011 Appointments_Hussein Solomon

Prof. Hussein Solomon joined our university this year as Senior Professor in the Department of Political Science. Formerly he worked in peace NGOs, advised diplomats and acts as a serving officer in the South African Air Force.

His area of research expertise includes conflict and conflict resolution in Africa; South African Foreign Policy; international relations theory; religious fundamentalism and population movements within the developing world. He is also the author of a number of books, including one on global jihad and one on India's secret relationship with apartheid South Africa.

He is also member of the internationally renowned Our Humanity in the Balance (OHIB) organisation, where his role is to bring these disparate communities together and to focus energies on a common project.


Prof. André Keet, International Institute for Studies in Race, Reconciliation and Social Justice

Description: 2011 Appointments_Andre Keet Tags: 2011 Appointments_Andre Keet

Prof. André Keet, our Director of the International Institute for Studies in Race, Reconciliation and Social Justice, joined the University of Pretoria on a part-time basis in 2008, whilst being a Commissioner on the Commission for Gender Equality. Later he left the Commission and joined the University of Fort Hare. “I was happy to join academia and now also serve on the Stellenbosch University Council; therefore I am very aware of the challenges facing higher education,” he said.

His vision for the Institute is to support higher-education transformation, promote non-discrimination, reconciliation and human rights, build national, regional and international networks, and developing ‘new’ languages, knowledge and discourses for reconciliation and social justice, all to the benefit of our university and South Africa.”


Prof. Helene Strauss, Department of English

Description: 2011 Appointments_Helena Strauss Tags: 2011 Appointments_Helena Strauss

Prof. Helene Strauss completed her PhD at the University of Western Ontario, London, Canada, where she taught courses on Film Studies, Children’s Literature and South African Literature and Culture. “I was subsequently appointed as an Assistant Professor in the Department of English and Cultural Studies at McMaster University, Hamilton, Canada.” She joined our Department of English this year.

Prof. Strauss has an on-going preoccupation with questions concerning social justice, race, gender and ethical interpersonal interaction in South Africa and beyond.


Prof. EC Ejiogu, Centre for Africa Studies

Description: 2011 Appointments_EC Ejiogu Tags: 2011 Appointments_EC Ejiogu

After 22 years in the United States of America, Prof. EC Ejiogu decided to return to Africa – to his roots – to join our university’s Centre for Africa Studies at the beginning of 2011.

Before joining the Centre, he was Assistant Research Professor in the Centre for Innovation at the University of Maryland, College Park. As Senior Researcher at the Centre, he has already helped with the streamlining of the academic programme, restructuring it to enable students to gain skills necessary to deliver a research proposal towards a dissertation after their three years of study. He has also taken up PhD and Master’s supervision.

His latest publications include a book published in March 2011 with the title, Roots of Political Instability in Nigeria, and a book co-edited with Prof. Kwandiwe Kondlo, Director of the Centre for Africa Studies, Africa in focus: Governance in the 21st century, published in April 2011.


Pura Mgolombane, Vice-Dean: Student Affairs

Description: 2011 Appointments_Pura Tags: 2011 Appointments_Pura

Bringing with him a decade of experience in Student Affairs our new Assistant-Dean for Student Life and Leadership, Pura Mgolombane, has big plans for student development. He says his office wants to help Kovsies increase its throughput rate and produce socially well-adjusted and employable graduates in South Africa, the continent and anywhere in the world.

Before joining Kovsies, he was employed as Director: Student Life, Governance and Culture at Walter Sisulu University. Pura, who has a background in Human Resources, Business Management and Corporate Law, says his academic training has empowered him with skills to ensure that the Student Life and Leadership is properly led, governed and managed.


Prof. Hasina Ebrahim, School for Social Sciences and Language Education

Description: 2011 Appointments_Hasina Ebrahim Tags: 2011 Appointments_Hasina Ebrahim

This former academic from the University of Kwa-Zulu Natal was appointed as Associate Professor at our School for Social Sciences and Language Education in the Faculty of Education. Amongst others, she is the project coordinator for the Faculty’s Early Childhood and Foundation Phase Teacher Education Programme and the MEd and PhD supervisor in the programme.

Prof. Ebrahim is also the Deputy-President of the first South African Research Association for Early Childhood Education (birth to nine). “This is certainly a milestone to profile the university in terms of its thrust towards excellence in research,” she says. One of the main aims of the association is to shape the research agenda for a marginalised field in South Africa. 


Prof. Corli Witthuhn, Faculty of Natural and Agricultural Sciences

 Description: 2011 Appointments_Corli Witthuhn Tags: 2011 Appointments_Corli Witthuhn

Prof. Corli Witthuhn, a former Bloemfonteiner, attained her PhD in Microbiology at our university. Therafter, in 1999, she was appointed as a lecturer at Stellenbosch University and later as Vice-Dean.

Currently she is our Vice-Dean in the Faculty of Natural and Agricultural Sciences. She hopes to sustain her research here at our University.

Her life motto? “Opportunities are presented in the form of obstacles,” she says.
 


Prof. Melanie Walker

Description: 2011 Appointments_Melanie Walker Tags: 2011 Appointments_Melanie Walker

Prof. Melanie Walker is a prominent South African scholar who has been working as Professor of Higher Education Studies at the world-leading University of Nottingham in the UK, where she been Director of Postgraduate Students and a Director of Research in the Faculty of Social Sciences. She will join the University of the Free State in February 2012 as Senior University Professor in the Postgraduate School.

She is a graduate of the University of KwaZulu-Natal and the University of Cape Town, where she completed her PhD, after teaching in disadvantaged secondary schools for a number of years. Prior to working at Nottingham she worked at the Universities of Sheffield, West of England and Glasgow, as well as the Universities of Cape Town and the Western Cape. She is also a Fellow of the Human Development and Capability Association. She is currently Director of Research Training and a senior researcher in the EU-funded Marie Curie EDUWEL project, which includes senior researchers from eight European countries and 15 early-stage researchers.

With a long-standing commitment to social-justice research and equality practices, she is currently widely recognised internationally as leading in the application of the capability approach and human development to higher education policy and practice. Among others, she has led or participated in research projects funded by the NRF (South Africa), the Higher Education Academy (UK), HEFCE (UK), EU, and ESRC/DfID, which funded the Public-Good Professionals’ Capability Index research project. 
 

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