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06 August 2025 | Story Lilitha Dingwayo | Photo Supplied
Mobi Readathon
Attending the MobiReadathon (left to right): Rasesemola Elias, Principal Librarian, Fezile Dabi District; Mzwandile Radebe, Principal Librarian, Thabo Mofutsanyana District Municipality; Jeannet Molopyane, Director, UFS Library and Information Services; Nomabhaso Ramugondo, Director, Free State Provincial Library Services; Elmari Kruger, Deputy Director, Motheo District Municipality; Larshan Naicker, Deputy Director, UFS Library and Information Services; Adele Bezuidenhout, Deputy Director, Fezile Dabi District Municipality; Henna Adendorff, Assistant Manager, Free State Provincial Library Services; and Thandi Gxabu, Librarian, Free State Provincial Library Services.

The University of the Free State (UFS) Department of Library and Information Services recently hosted the 2025 MobiReadathon competition, a digital reading initiative established by the City of Johannesburg Library Services. Now a national programme involving all nine provinces, the competition was introduced to Grade 8 high school learners in the Free State for the first time, with UFS playing a central role in supporting digital literacy and community empowerment.

Held at the UFS Sasol Library on 25 July 2025, the Free State leg of the 2025 MobiReadathon brought together 50 Grade 8 learners from across the province. The room buzzed with excitement as the young readers engaged in digital reading tasks and trivia challenges via mobile devices.

“I never liked reading, and because I am not fluent in English I thought I should start reading, and this initiative has been helpful for me,” said Bohlokwa Dikoetsing, a learner at Bodibeng Secondary School.

Tshepo Kgaola, also a participant, said the most exciting part of the competition was when his team won a voucher for reading after they created a story using artificial intelligence (AI).

“This initiative is part of our digital transformation agenda for public libraries,” said Nomabhaso (Rasby) Ramugondo, Director of the Free State Provincial Library Services. Ramugondo emphasised the issue of reading with understanding in South Africa, a priority that she hopes to see eradicated through programmes like the MobiReadathon. “We had asked Jeff Nyoka from the City of Johannesburg Library Services to come and do a presentation about digital literacy,” she explained. “It was then that a team of digital transformers was established to come up with initiatives like the Reja Buka Reading Festival that will help learners – and that is how the collaboration on the MobiReadathon came about in Free State.” 

“The essence of this collaboration is to promote reading development,” said Tebogo Msimango, Senior Librarian for E-learning Programmes at the City of Johannesburg. Just like Ramugondo, Msimango explains the need to promote digital reading due to the issue of learners not being able to read for meaning.

“The outcome I would like for this initiative is for learners to discover themselves and come to an understanding that with reading, one could go far,” Msimango said. “These collaborations also help with making the learners realise that they could also come into the university space, and a good example is the tour that they were taken on around the library.”

UFS Library Services played a pivotal role in facilitating the event, offering logistical support. As part of its community engagement initiatives, the university continues to collaborate on programmes that uplift local youth and promote literacy through innovation.

News Archive

Stakeholders endorse UFS’s vision and strategy
2014-05-27

Results from a perception audit commissioned by the University of the Free State (UFS) in February 2014 have been finalised. The audit indicates that 86,14% of the university’s internal and external stakeholders agree with the institution's stated vision. An average of 81,99% of stakeholders endorse our values and 81,28% agree with our goals. 

The study was commissioned by the university's Department of Communication and Brand Management and conducted by an external firm of independent researchers. It was aimed at determining internal and external stakeholder understanding and endorsement of university strategy, as well as tracking core reputational indicators and perceptions.

The study was conducted among a representative sample of 23 stakeholder groupings, including staff, current and prospective students, donors, alumni, school principals, community leaders, potential employers of students and international partner universities.

Two similar audits were conducted in the last ten years – in 2005 and again in 2008 after the Reitz incident. Although a direct comparison of findings would not be psychometrically rigorous due to differing research modelling and sampling methods, there is a strong indication that the perception of the institution's stakeholders has shifted.

The uniqueness of the study and the research model developed for the project have recently received international recognition from the International Association of Business Communicators (IABC). The prestigious Jack Whittmer Research Award was presented to the university on 9 June 2014 during the Excellence Awards Gala of the association's world conference held in Toronto, Canada.

Read the full release (pdf)

 

 

Issued by: Lacea Loader (Director: Communication and Brand Management)
Tel: +27(0)51 401 2584 or +27(0)83 645 2454
E-mail: news@ufs.ac.za
Fax: +27(0)51 444 6393

 

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