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06 August 2025 | Story Lilitha Dingwayo | Photo Supplied
Mobi Readathon
Attending the MobiReadathon (left to right): Rasesemola Elias, Principal Librarian, Fezile Dabi District; Mzwandile Radebe, Principal Librarian, Thabo Mofutsanyana District Municipality; Jeannet Molopyane, Director, UFS Library and Information Services; Nomabhaso Ramugondo, Director, Free State Provincial Library Services; Elmari Kruger, Deputy Director, Motheo District Municipality; Larshan Naicker, Deputy Director, UFS Library and Information Services; Adele Bezuidenhout, Deputy Director, Fezile Dabi District Municipality; Henna Adendorff, Assistant Manager, Free State Provincial Library Services; and Thandi Gxabu, Librarian, Free State Provincial Library Services.

The University of the Free State (UFS) Department of Library and Information Services recently hosted the 2025 MobiReadathon competition, a digital reading initiative established by the City of Johannesburg Library Services. Now a national programme involving all nine provinces, the competition was introduced to Grade 8 high school learners in the Free State for the first time, with UFS playing a central role in supporting digital literacy and community empowerment.

Held at the UFS Sasol Library on 25 July 2025, the Free State leg of the 2025 MobiReadathon brought together 50 Grade 8 learners from across the province. The room buzzed with excitement as the young readers engaged in digital reading tasks and trivia challenges via mobile devices.

“I never liked reading, and because I am not fluent in English I thought I should start reading, and this initiative has been helpful for me,” said Bohlokwa Dikoetsing, a learner at Bodibeng Secondary School.

Tshepo Kgaola, also a participant, said the most exciting part of the competition was when his team won a voucher for reading after they created a story using artificial intelligence (AI).

“This initiative is part of our digital transformation agenda for public libraries,” said Nomabhaso (Rasby) Ramugondo, Director of the Free State Provincial Library Services. Ramugondo emphasised the issue of reading with understanding in South Africa, a priority that she hopes to see eradicated through programmes like the MobiReadathon. “We had asked Jeff Nyoka from the City of Johannesburg Library Services to come and do a presentation about digital literacy,” she explained. “It was then that a team of digital transformers was established to come up with initiatives like the Reja Buka Reading Festival that will help learners – and that is how the collaboration on the MobiReadathon came about in Free State.” 

“The essence of this collaboration is to promote reading development,” said Tebogo Msimango, Senior Librarian for E-learning Programmes at the City of Johannesburg. Just like Ramugondo, Msimango explains the need to promote digital reading due to the issue of learners not being able to read for meaning.

“The outcome I would like for this initiative is for learners to discover themselves and come to an understanding that with reading, one could go far,” Msimango said. “These collaborations also help with making the learners realise that they could also come into the university space, and a good example is the tour that they were taken on around the library.”

UFS Library Services played a pivotal role in facilitating the event, offering logistical support. As part of its community engagement initiatives, the university continues to collaborate on programmes that uplift local youth and promote literacy through innovation.

News Archive

Meet our Council: Ndaba Ntsele – Inspiring entrepreneurs
2016-04-19

Description: Ndaba Ntsele Tags: Ndaba Ntsele

Mr Ntsele
Photo: Stephen Collett

 To call Mr Ndaba Ntsele just a businessman seems like a bit of an understatement. The Executive Chairman and co-founder of Pamodzi Group Limited lives and breathes business, entrepreneurship, and wealth creation. He is also a member of the Council of the University of the Free State (UFS) since September 2013.

His greatest passion is entrepreneurship, and sharing his ideas of self-employment with young (and old) South Africans. “I preach self-employment wherever I go. Everyone knows that unemployment is a major problem in our country. However, people often expect the government or big corporations to provide them with jobs. I like to influence people to start thinking about working for themselves, thereby creating opportunities for employing others,” he says.

His entrepreneurial drive extends even to his time on the UFS Council. Now in his second term, Mr Ntsele has been well placed to get a sense of the kind of contribution the university and its students could make to South Africa, and even further afield.  

“In addition to training students for all the other important industries in South Africa, I think the UFS is ideally situated to create agricultural entrepreneurs. The Free State is one of South Africa’s prime agricultural areas, after all. Food security is an issue worldwide, and it is an area in which we could make a real contribution by training food producers, food technologists, and agricultural specialists. In fact, I think the UFS could become the leading agricultural institution in the country.”

Being the best is something that he strives for continually, while high standards are not something he shirks. In fact, he believes that Council members should hold an institution accountable for maintaining the highest standards possible, whether it is in governance, financials, procurement, or any other areas of importance in an institution.

As the executive chairman of a multi-billion African-owned group with assets across the globe, Mr Ntsele does not have a great deal of free time. However, he enjoys sitting down with MBA students and graduates to share his views about entrepreneurship.

“If I can change their mind-set from ‘others must employ me’ to ‘I need to create my own employment’, then I will feel as if I have accomplished something,” he says.

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