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06 August 2025 | Story Lilitha Dingwayo | Photo Supplied
Mobi Readathon
Attending the MobiReadathon (left to right): Rasesemola Elias, Principal Librarian, Fezile Dabi District; Mzwandile Radebe, Principal Librarian, Thabo Mofutsanyana District Municipality; Jeannet Molopyane, Director, UFS Library and Information Services; Nomabhaso Ramugondo, Director, Free State Provincial Library Services; Elmari Kruger, Deputy Director, Motheo District Municipality; Larshan Naicker, Deputy Director, UFS Library and Information Services; Adele Bezuidenhout, Deputy Director, Fezile Dabi District Municipality; Henna Adendorff, Assistant Manager, Free State Provincial Library Services; and Thandi Gxabu, Librarian, Free State Provincial Library Services.

The University of the Free State (UFS) Department of Library and Information Services recently hosted the 2025 MobiReadathon competition, a digital reading initiative established by the City of Johannesburg Library Services. Now a national programme involving all nine provinces, the competition was introduced to Grade 8 high school learners in the Free State for the first time, with UFS playing a central role in supporting digital literacy and community empowerment.

Held at the UFS Sasol Library on 25 July 2025, the Free State leg of the 2025 MobiReadathon brought together 50 Grade 8 learners from across the province. The room buzzed with excitement as the young readers engaged in digital reading tasks and trivia challenges via mobile devices.

“I never liked reading, and because I am not fluent in English I thought I should start reading, and this initiative has been helpful for me,” said Bohlokwa Dikoetsing, a learner at Bodibeng Secondary School.

Tshepo Kgaola, also a participant, said the most exciting part of the competition was when his team won a voucher for reading after they created a story using artificial intelligence (AI).

“This initiative is part of our digital transformation agenda for public libraries,” said Nomabhaso (Rasby) Ramugondo, Director of the Free State Provincial Library Services. Ramugondo emphasised the issue of reading with understanding in South Africa, a priority that she hopes to see eradicated through programmes like the MobiReadathon. “We had asked Jeff Nyoka from the City of Johannesburg Library Services to come and do a presentation about digital literacy,” she explained. “It was then that a team of digital transformers was established to come up with initiatives like the Reja Buka Reading Festival that will help learners – and that is how the collaboration on the MobiReadathon came about in Free State.” 

“The essence of this collaboration is to promote reading development,” said Tebogo Msimango, Senior Librarian for E-learning Programmes at the City of Johannesburg. Just like Ramugondo, Msimango explains the need to promote digital reading due to the issue of learners not being able to read for meaning.

“The outcome I would like for this initiative is for learners to discover themselves and come to an understanding that with reading, one could go far,” Msimango said. “These collaborations also help with making the learners realise that they could also come into the university space, and a good example is the tour that they were taken on around the library.”

UFS Library Services played a pivotal role in facilitating the event, offering logistical support. As part of its community engagement initiatives, the university continues to collaborate on programmes that uplift local youth and promote literacy through innovation.

News Archive

Research conducted on economic impact of recent international soccer and rugby matches for Bloemfontein
2004-09-09

The Centre for Development Support at the University of the Free State (UFS) recently conducted a survey on the economic impact of the international soccer and rugby games that were played in Bloemfontein earlier this year.

The research focused on the soccer match between Bafana Bafana and the Cape Verdic Isle and the rugby match between the Springboks and Ireland .

“The survey was done as a result of a research agenda about local economic development in Bloemfontein ,” said Dr Lochner Marais, researcher at the centre.

“We conducted the research by doing 402 interviews with soccer supporters and 376 interviews with rugby supporters from outside Bloemfontein ,” said Dr Marais.

The centre distributed questionnaires, collecting the following information on the soccer and rugby supporters: their age, gender and origin, the number of nights spend in Bloemfontein , their household expenditure in Bloemfontein and their rating on the quality of service.

“It is estimated that 10 800 soccer supporters and 27 000 rugby supporters came from outside Bloemfontein . Of the rugby supporters 14,4% were female and 85,6% were men. For the soccer international the percentage was 33% females and 67% males,” said Dr Marais.

The highest number of people who came to watch the soccer game in Bloemfontein (35,8%) was from the Northern Free State . The rugby supporters mainly came from Gauteng (21,8%) and the Northern Free State (18%).

When visiting Bloemfontein soccer supporters spend R912 per household, whilst rugby supporters reached deeper in their pockets and spent R1 807 per household.

“The survey indicated that the two international matches resulted in approximately R58 million been spent in Bloemfontein . Rugby supporters were accountable for the largest part (R48 787 205) spent. The largest chunk of the money spent was on accommodation (R14 593 279). On average soccer and rugby supporters from outside Bloemfontein spent 1,4 and 1,9 nights in Bloemfontein ,” said Dr Marais.

Rugby and soccer supporters were also asked to rate the quality of service received from amongst others hotels, guest houses, restaurants, and transport and entertainment facilities. Soccer supporters rated their satisfaction with services higher as rugby supporters. The rugby supporters gave the services at hotels a 3,9 rating, whilst soccer supporters awarded 4,6 rating out of a possible five.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
9 September 2004
 

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