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One-room magic: UFS' immersive classrooms redefine learning

29 August 2025 | Story Igno van Niekerk | Photo Stephen Collett

The university is transforming education across its Bloemfontein, Qwaqwa, and South campuses with its pioneering one-room spaces, mirrored across all three locations to deliver cutting-edge, immersive learning. Research for these innovative spaces began in 2023, sparked by a photo from the University of Leuven in Belgium, which the university identified as showcasing Leuven’s advanced classroom setup. Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, leveraging a connection there, led a team to explore this technology globally, collaborating with Canada’s X2O OneRoom to make the UFS the first in South Africa – and one of (as far as we know) two in Africa, alongside Kenya – to offer such immersive classrooms.

Unlike Zoom or Blackboard, where online students were often overlooked as small icons, one-room spaces ensure that everyone feels included. Designed for postgraduate training and PhD interactions, these rooms accommodate up to 40 in-person and 40 online participants, with large video camera feeds on screens, reminiscent of the TV programme Small Talk, where children’s faces lined the wall for engagement. Directional audio and personal cameras create a sensory experience, with sound coming from the speaker’s direction and eye contact feeling natural. Angelique Carson-Porter from the Department of Nutrition and Dietetics shared her excitement about a postgraduate session led by Prof Aletta Olivier, Lecturer in the Centre for Gender and Africa Studies: “It feels like you’re right there, even from Pretoria or Ghana. You see everyone, interact, and never miss a beat.”

Gavin Coetzer at ICT Services, a key project leader, highlighted how lecturers struggled with older platforms’ limitations, often only addressing online questions at the end, disrupting the flow. The UFS’ one-room spaces, implemented in the UFS Business School, the Clinical Skills Unit, South Campus teacher training, and Qwaqwa, solve this with breakout sessions and global conference support. While other universities rely on Teams, the UFS’ user-friendly tech, with around 24 screens and ceiling microphones, allows lecturers to focus on teaching.

Staying ahead of tech trends is challenging, but the university is excelling, making education inclusive, engaging, and truly global.

News Archive

UFS appoints advertising agencies

2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.

Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel: (051) 401-2584
   Cell: 083 645 2454
   E-mail: loaderl.stg@mail.uovs.ac.za

18 August 2005

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