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08 August 2025 | Story Reuben Maeko | Photo Reuben Maeko
Prof Gert van Zyl
From left: Prof Lizemari Hugo, Senior Lecturer at the School of Nursing, Prof Gert van Zyl, the Dean of the Faculty of Health Sciences, Dr Arnelle Mostert, Senior Lecturer in the Department of Biomedical Sciences, and Dr Elzana Kempen, Senior Lecturer in the Division of Health Sciences Education.

The Southern African Association of Health Educationalists (SAAHE) recently bestowed the Council Medal Award – its highest accolade – on Prof Gert van Zyl, Dean of the Faculty of Health Sciences at the University of the Free State (UFS) in recognition of his extraordinary and sustained contributions to Health Professions Education (HPE) in Southern Africa.

The SAAHE Council Medal is awarded to individuals who have demonstrated long-term, impactful contributions to HPE, transforming pedagogy, advancing equity and diversity, and inspiring excellence in teaching, research, and engagement. Recipients must also demonstrate national and international recognition, as well as exemplary leadership, mentorship, and inclusiveness.

 

A transformative leader in medical education

Prof Van Zyl’s visionary leadership has been pivotal in shaping the future of medical education in South Africa. His strategic role in the development and implementation of the UFS’s five-year MBChB curriculum modernised the teaching and learning experience for medical students, aligning it with international best practice while addressing the specific needs of the South African healthcare context.

Speaking of his award, Prof Van Zyl expressed his gratitude and humility, acknowledging the collective efforts of colleagues, students, and institutional partners over the years. His recognition serves as an inspiration to the HPE community, illustrating the profound and lasting impact that dedicated leadership and innovation can have on the future of healthcare education.

Central to his transformative approach has been the integration of Interprofessional Education (IPE) and Community-Based Education (CBE). These innovative strategies ensured that medical training not only develops technical expertise but also nurtures collaborative practice and community engagement. Prof Van Zyl championed practical learning through CBE initiatives in Trompsburg and Springfontein, later expanding this model to Botshabelo, thereby fostering a strong culture of service to underserved communities.

 

A founding member and lifelong contributor to SAAHE

Prof Van Zyl’s association with SAAHE dates to its very inception in the early 2000s. As a founding member, he was actively involved in the organisation’s transition from the South African Association of Medical Educators (SAAME) to SAAHE, participating in the first meeting in Bloemfontein. His leadership and passion for HPE have been constant in the association’s growth and evolution.

His sustained commitment is evident in his 15 years of service on the SAAHE Executive Committee (2005-2020). Throughout this period he was instrumental in guiding the association’s strategic direction, ensuring that it remained a dynamic platform for advancing medical and health professions education.

Prof Van Zyl’s engagement extended well beyond committee work. He has been a consistent and influential presence at SAAHE conferences, contributing his expertise and thought-leadership at gatherings in 2006, 2007, 2012-2015, 2017-2019, and 2024. His presentations and discussions have enriched the dialogue around pedagogy, curriculum reform, and capacity building in HPE.

 

Advocate for mentorship, inclusivity, and capacity building

At the heart of Prof Van Zyl’s career is a deep commitment to mentorship and capacity development. Colleagues and students alike have benefited from his guidance, which blends academic excellence with a genuine investment in the growth and success of others. His leadership style has consistently promoted inclusivity and equity, fostering an environment in which diverse perspectives and talents can thrive in the service of excellence in HPE.

 

A deserving recognition of a lifetime’s work

The awarding of the SAAHE Council Medal to Prof Van Zyl is a fitting acknowledgment of his decades-long dedication to advancing HPE in Southern Africa. His transformative influence – spanning curriculum innovation, professional development, organisational leadership and community engagement – embodies the qualities the medal seeks to honour.

With this accolade, SAAHE not only honours Prof Van Zyl’s remarkable achievements, but also celebrates a career devoted to building a stronger, more inclusive, and forward-looking HPE landscape in Southern Africa.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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