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26 August 2025 | Story Precious Shamase | Photo Teboho Mositi
From the left: Dr Grey Magaiza, Deputy Director of CGAS; Prof Vasu Reddy, Deputy Vice-Chancellor: Research and Internationalisation; Prof Cias Tsotetsi, Campus Vice-Principal: Academic and Research; and Prof Jared McDonald, Assistant Dean of the Faculty of The Humanities.

The Centre for Gender and Africa Studies (CGAS) on the University of the Free State (UFS) Qwaqwa Campus recently hosted the Biennial Gendered Worlds Lecture. The series focuses on the meaning and interpretation of the social, cultural, and political environments where gender is constructed, experienced, and contested. The recent lecture featured a captivating address by Prof Vasu Reddy, the Deputy Vice-Chancellor: Research and Internationalisation. Titled The Taste(s) of Intimacies: Reflections on the Trifecta of Food, Sexuality and Love in Gendered Worlds, this lecture invited the audience to explore the complex, interconnected nature of these three domains.

Prof Reddy opened his talk by describing food, sexuality, and love as ‘grammars of intimacy’ – a powerful metaphor suggesting that these elements encode cultural scripts, regulate bodies, and create opportunities for resistance and transformation. He intentionally used the term ‘trifecta’, borrowed from horse racing, to highlight the synergistic yet sometimes incompatible relationship between these three elements. He explained that this trifecta provides a profound framework for understanding how intimacy is experienced, negotiated, and theorised within different cultural and gendered contexts.

The lecture was structured in several parts, beginning with a personal reflection on Prof Reddy’s upbringing. He shared an intimate image of himself and his grandmother, explaining how her kitchen was not just a domestic space for cooking and nurturing. He motivated that his grandmother’s kitchen was a site of ‘gendered and feminist pedagogy’. He described it as a space not just for nourishment, but also for learning. This is where he learned about nurturing and care through observation and storytelling. This personal anecdote set the stage for a broader discussion on the socio-political dimensions of food, which he described as a ‘mode of enquiry and practice’ and an ‘object of power’. He noted that food preparation is a form of gendered labour and highlighted how apartheid structured food along racial lines, turning dishes such as ‘chakalaka’ from symbols of struggle and survival into commodified examples for elite consumption.

Moving on to sexuality, Prof Reddy argued that, like food, it is a domain where intimacy meets regulation. He referenced the work of Zanele Muholi, a renowned visual activist, whose photography in projects such as Somnyama Ngonyama (‘Hail the dark lioness’) confronts histories of colonialism and gendered violence by asserting the visibility and dignity of black and queer bodies. This aspect of the lecture emphasised how sexuality is not merely personal but is deeply shaped by cultural and political scripts.

In another component of this lecture, Prof Reddy delved into the complex nature of love. He proposed that love, though often idealised as apolitical, is deeply structured by cultural norms and power relations. Drawing on the work of scholar Sara Ahmed, he described love as a ‘sticky emotion’ that adheres to certain bodies and relationships, shaping how people are nourished, touched, and recognised. He highlighted that love is often a struggle – a messy, unpredictable, and transformative process.

Prof Reddy also discussed the ‘affective dimension’ of these matters, explaining that emotions are not just personal feelings, but social forces that shape bodies, spaces, and politics. He linked this to the concept of ‘taste’, suggesting that it is not only a sensory experience, but also an affective one, laden with social context, pleasure, and sometimes shame.

Throughout the lecture, Prof Reddy emphasised the entanglement of the private and public realms, asserting that intimacy is not confined to the bedroom but is shaped by public politics and collective norms. He concluded by presenting resistance and liberation as central to the discussion, positing that food, sexuality, and love can be sites of radical acts. He cited bell hooks, who argued that intimacy can be a powerful force for healing and self-definition in the face of systemic oppression.

For Prof Reddy, gendered worlds are not just sites of oppression, but also spaces of possibility that prompt further questions to make sense of ourselves.

In his closing remarks, he invited the audience to consider the profound questions his lecture posed: What does intimacy taste like? Who gets to taste it? And how is that taste shaped by gender, power, and history? He encouraged everyone to critically engage with these questions – not just intellectually, but personally – to reimagine intimacy as a public, relational, and transformative practice for building a more equitable world.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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