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26 August 2025 | Story Precious Shamase | Photo Teboho Mositi
From the left: Dr Grey Magaiza, Deputy Director of CGAS; Prof Vasu Reddy, Deputy Vice-Chancellor: Research and Internationalisation; Prof Cias Tsotetsi, Campus Vice-Principal: Academic and Research; and Prof Jared McDonald, Assistant Dean of the Faculty of The Humanities.

The Centre for Gender and Africa Studies (CGAS) on the University of the Free State (UFS) Qwaqwa Campus recently hosted the Biennial Gendered Worlds Lecture. The series focuses on the meaning and interpretation of the social, cultural, and political environments where gender is constructed, experienced, and contested. The recent lecture featured a captivating address by Prof Vasu Reddy, the Deputy Vice-Chancellor: Research and Internationalisation. Titled The Taste(s) of Intimacies: Reflections on the Trifecta of Food, Sexuality and Love in Gendered Worlds, this lecture invited the audience to explore the complex, interconnected nature of these three domains.

Prof Reddy opened his talk by describing food, sexuality, and love as ‘grammars of intimacy’ – a powerful metaphor suggesting that these elements encode cultural scripts, regulate bodies, and create opportunities for resistance and transformation. He intentionally used the term ‘trifecta’, borrowed from horse racing, to highlight the synergistic yet sometimes incompatible relationship between these three elements. He explained that this trifecta provides a profound framework for understanding how intimacy is experienced, negotiated, and theorised within different cultural and gendered contexts.

The lecture was structured in several parts, beginning with a personal reflection on Prof Reddy’s upbringing. He shared an intimate image of himself and his grandmother, explaining how her kitchen was not just a domestic space for cooking and nurturing. He motivated that his grandmother’s kitchen was a site of ‘gendered and feminist pedagogy’. He described it as a space not just for nourishment, but also for learning. This is where he learned about nurturing and care through observation and storytelling. This personal anecdote set the stage for a broader discussion on the socio-political dimensions of food, which he described as a ‘mode of enquiry and practice’ and an ‘object of power’. He noted that food preparation is a form of gendered labour and highlighted how apartheid structured food along racial lines, turning dishes such as ‘chakalaka’ from symbols of struggle and survival into commodified examples for elite consumption.

Moving on to sexuality, Prof Reddy argued that, like food, it is a domain where intimacy meets regulation. He referenced the work of Zanele Muholi, a renowned visual activist, whose photography in projects such as Somnyama Ngonyama (‘Hail the dark lioness’) confronts histories of colonialism and gendered violence by asserting the visibility and dignity of black and queer bodies. This aspect of the lecture emphasised how sexuality is not merely personal but is deeply shaped by cultural and political scripts.

In another component of this lecture, Prof Reddy delved into the complex nature of love. He proposed that love, though often idealised as apolitical, is deeply structured by cultural norms and power relations. Drawing on the work of scholar Sara Ahmed, he described love as a ‘sticky emotion’ that adheres to certain bodies and relationships, shaping how people are nourished, touched, and recognised. He highlighted that love is often a struggle – a messy, unpredictable, and transformative process.

Prof Reddy also discussed the ‘affective dimension’ of these matters, explaining that emotions are not just personal feelings, but social forces that shape bodies, spaces, and politics. He linked this to the concept of ‘taste’, suggesting that it is not only a sensory experience, but also an affective one, laden with social context, pleasure, and sometimes shame.

Throughout the lecture, Prof Reddy emphasised the entanglement of the private and public realms, asserting that intimacy is not confined to the bedroom but is shaped by public politics and collective norms. He concluded by presenting resistance and liberation as central to the discussion, positing that food, sexuality, and love can be sites of radical acts. He cited bell hooks, who argued that intimacy can be a powerful force for healing and self-definition in the face of systemic oppression.

For Prof Reddy, gendered worlds are not just sites of oppression, but also spaces of possibility that prompt further questions to make sense of ourselves.

In his closing remarks, he invited the audience to consider the profound questions his lecture posed: What does intimacy taste like? Who gets to taste it? And how is that taste shaped by gender, power, and history? He encouraged everyone to critically engage with these questions – not just intellectually, but personally – to reimagine intimacy as a public, relational, and transformative practice for building a more equitable world.

News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House

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