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26 August 2025 | Story Precious Shamase | Photo Teboho Mositi
From the left: Dr Grey Magaiza, Deputy Director of CGAS; Prof Vasu Reddy, Deputy Vice-Chancellor: Research and Internationalisation; Prof Cias Tsotetsi, Campus Vice-Principal: Academic and Research; and Prof Jared McDonald, Assistant Dean of the Faculty of The Humanities.

The Centre for Gender and Africa Studies (CGAS) on the University of the Free State (UFS) Qwaqwa Campus recently hosted the Biennial Gendered Worlds Lecture. The series focuses on the meaning and interpretation of the social, cultural, and political environments where gender is constructed, experienced, and contested. The recent lecture featured a captivating address by Prof Vasu Reddy, the Deputy Vice-Chancellor: Research and Internationalisation. Titled The Taste(s) of Intimacies: Reflections on the Trifecta of Food, Sexuality and Love in Gendered Worlds, this lecture invited the audience to explore the complex, interconnected nature of these three domains.

Prof Reddy opened his talk by describing food, sexuality, and love as ‘grammars of intimacy’ – a powerful metaphor suggesting that these elements encode cultural scripts, regulate bodies, and create opportunities for resistance and transformation. He intentionally used the term ‘trifecta’, borrowed from horse racing, to highlight the synergistic yet sometimes incompatible relationship between these three elements. He explained that this trifecta provides a profound framework for understanding how intimacy is experienced, negotiated, and theorised within different cultural and gendered contexts.

The lecture was structured in several parts, beginning with a personal reflection on Prof Reddy’s upbringing. He shared an intimate image of himself and his grandmother, explaining how her kitchen was not just a domestic space for cooking and nurturing. He motivated that his grandmother’s kitchen was a site of ‘gendered and feminist pedagogy’. He described it as a space not just for nourishment, but also for learning. This is where he learned about nurturing and care through observation and storytelling. This personal anecdote set the stage for a broader discussion on the socio-political dimensions of food, which he described as a ‘mode of enquiry and practice’ and an ‘object of power’. He noted that food preparation is a form of gendered labour and highlighted how apartheid structured food along racial lines, turning dishes such as ‘chakalaka’ from symbols of struggle and survival into commodified examples for elite consumption.

Moving on to sexuality, Prof Reddy argued that, like food, it is a domain where intimacy meets regulation. He referenced the work of Zanele Muholi, a renowned visual activist, whose photography in projects such as Somnyama Ngonyama (‘Hail the dark lioness’) confronts histories of colonialism and gendered violence by asserting the visibility and dignity of black and queer bodies. This aspect of the lecture emphasised how sexuality is not merely personal but is deeply shaped by cultural and political scripts.

In another component of this lecture, Prof Reddy delved into the complex nature of love. He proposed that love, though often idealised as apolitical, is deeply structured by cultural norms and power relations. Drawing on the work of scholar Sara Ahmed, he described love as a ‘sticky emotion’ that adheres to certain bodies and relationships, shaping how people are nourished, touched, and recognised. He highlighted that love is often a struggle – a messy, unpredictable, and transformative process.

Prof Reddy also discussed the ‘affective dimension’ of these matters, explaining that emotions are not just personal feelings, but social forces that shape bodies, spaces, and politics. He linked this to the concept of ‘taste’, suggesting that it is not only a sensory experience, but also an affective one, laden with social context, pleasure, and sometimes shame.

Throughout the lecture, Prof Reddy emphasised the entanglement of the private and public realms, asserting that intimacy is not confined to the bedroom but is shaped by public politics and collective norms. He concluded by presenting resistance and liberation as central to the discussion, positing that food, sexuality, and love can be sites of radical acts. He cited bell hooks, who argued that intimacy can be a powerful force for healing and self-definition in the face of systemic oppression.

For Prof Reddy, gendered worlds are not just sites of oppression, but also spaces of possibility that prompt further questions to make sense of ourselves.

In his closing remarks, he invited the audience to consider the profound questions his lecture posed: What does intimacy taste like? Who gets to taste it? And how is that taste shaped by gender, power, and history? He encouraged everyone to critically engage with these questions – not just intellectually, but personally – to reimagine intimacy as a public, relational, and transformative practice for building a more equitable world.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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