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04 August 2025 | Story Office for International Affairs | Photo Supplied
Friendship Day
The Umoja Buddy Programme, in collaboration with the SASUF student forum, celebrated International Friendship Day by spreading joy and connection across the UFS Bloemfontein Campus.

On July 30, the Bloemfontein Campus of the University of the Free State (UFS) came alive with vibrant energy, laughter, and heartfelt moments as students and staff gathered to celebrate the United Nations International Friendship Day. The event served as a joyful reminder of the importance of human connection, kindness, and our shared humanity. 
 
What began as a global observance was transformed into a lively campus celebration - a day to embrace and honour the friendships that enrich our lives. It was a colourful testament to the idea that beyond our titles, cultures, and backgrounds, we are all connected through our need for one another.  

Hosted by the Umoja Buddy Programme (UBP) in collaboration with the UFS South Africa-Sweden University Forum (SASUF) student structure, the celebration embraced the theme of “friendship through jellybeans” – a creative symbol of diversity, empathy, and connection. Jellybeans, each unique in colour and flavour, were used as metaphors for how our differences enrich our relationships and communities.  

As Prof Hester C. Klopper, Vice-Chancellor and Principal, reflected in her installation speech: “The irreplaceable heart of the UFS is our people. In an age of artificial intelligence and rapid change, fostering human connection is more vital than ever. Every initiative we undertake must serve the holistic development of our students, not only in technical skills, but in nurturing a sense of belonging, care, and community.”

One of the day’s highlights was the heartfelt reflections from the students who participated in the event.  

Lesego Moeleso, a second-year student in BA Governance and Political Transformation  and a SASUF member, shared:  
“Celebrating International Friendship Day helped me to grow as a person. It made me more comfortable interacting with fellow students on campus and brought joy to those who needed it. Seeing someone smile after our interaction – knowing I helped make their day better – was a great feeling. 

More events like this are needed. Many students are going through a lot and need a moment to reset and clear their minds. These initiatives allow us to connect with others and show them they’re not alone – we’re here for each other. 

Friendships are important to me because they help me grow. They give me people to fall back on, to relax with when I’m down, without the fear of being judged.” 

Orapeleng Lenkoane, a second-year Bachelor of Laws student, echoed these sentiments: 
“Friendship means having someone you can trust, lean on, and confide in – someone who’s always there. Trust is the foundation of any lasting friendship. 

I loved the idea that students had to share a pack of jellybeans rather than receiving individual ones. It encouraged interaction and created opportunities to reconnect and appreciate our friendships. These moments matter, especially since we rarely take time to celebrate the people who walk beside us.”

 

A sweet initiative with a deeper purpose 

The student’s words reflected the deeper impact of the initiative: small gestures that promote student well-being, resilience, and success -  all of which align with Sustainable Development Goals 3 (Good Health and Well-being) and 4(Quality Education). 

The celebration also showcased the university’s commitment to internationalisation through the work of the Office of International Affairs (OIA), which continues to champion intercultural exchange and foster global friendships across borders. 

As part of the celebration, students received jellybean packets adorned with uplifting messages, including: 

  • “A true friend is like a jellybean – colourful in spirit, and always there when you need a little sweetness.”
  • “Life is better with friends ... and a bag of jellybeans to laugh over.”
  • “Some friends are like red jellybeans – everyone’s favourite, always sweet, and hard to let go.”
  • “Your support for internationalisation is a reminder that universities can be places of peace, empathy, and friendship. Happy International Friendship Day from the OIA to the visionary Rectorate of the UFS!” 
Through this joyful event, the UBP and SASUF student forum reminded the university community that friendship is not only worth celebrating – it is essential for building an inclusive and compassionate campus where everyone belongs. 

News Archive

Justin J. Kennedy leads new Programme in Personal Excellence
2012-05-08

 

Justin J. Kennedy
Photo: Leatitia Pienaar
8 May 2012

Justin J. Kennedy has been appointed as the Manager of the new Programme in Personal Excellence. The programme is hosted in the Centre for Business Dynamics, the commercial unit of the Business School.

He studied at Rhodes University and the University of the Western Cape (UWC) and his research has been published in various health-related publications. His D.Psych. at the University of California migrated into a Ph.D. with research partner DiscoveryHealth.

While in New York, he was part of the research laboratory Helicor that developed the world’s first hand-held medical device for measuring heart-rate variability of the peripheral nervous system.  This device forms part of the programmes offered to control stress and improve cognitive performance as per clinical trials at the UCT Department of Human Biology. This programme evolved into developing the M.Sc. course work on occupational stress and Ph.D. student supervision.

The programme will launch during the university's Beneficiary Programme for Academic Heads of Department, and will focus on the neuro-economics of stress resilience.

Justin’s most recent research is peer review for an international leadership journal where he has presented evidence on how people can improve their cognitive performance and working memory by building functional stress resilience. The overall aim of the programme is to not only reduce stress, but to improve ability to be excellent at work.  Clinical results have shown it is beneficial for performance anxiety, insomnia, migraine, hypertension control and improved ability at cognitive tasks.  The aim of his work is to ensure that simple and practical skills provide academics, students and corporate participants with enduring, functional techniques that are easily applied in their working lives.

The programme has three roles: to offer services that equip students and academics; consulting services to corporate clients, financial groups and private hospitals; and publication of results in peer-reviewed journals. 

This initiative also envisages offering a postgraduate qualification and selected coaching qualifications.  For more info about corporate interventions and programmes open to students and academics, please contact Ansie Barnard at barnardam@ufs.ac.za.
 

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